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"Churn Your List for Profit"I wasn't sure whether I wanted to title this article the way I did or call it: "Churn out Your List for Profit". It seems fitting either way since "Churn out" means: To produce in an abundant, and automatic manner.While one meaning of "Churn" according to www.dictionary.com is: To buy and sell (a client's securities) frequently, especially in order to generate commissions. I have found many of my prospects, and a some customers for that matter are reluctant to start thier own newsletter. Even terrified at the prospect of creating a one, because they believe it is beyond them, or they don't have a "core competency" to work from. Or because building an "OPT-IN" list, and maintaining it seems to be too daunting a task, or they have no clue what to write about if they do decide a newsletter may be a good way to bring in new business. I would tell them that putting out a newsletter is totally unnecessary to be profitable with a "good sized" list of say one thousand plus subscribers. There are alternatives to churning out a newsletter every week. For example: 1. Write a weekly "Hot Tips" (just pick a topic, or subject matter you are more than average knowledge on, or expertise at, or have a motivation for doing research on, and reporting about it) along with some paid advertising to support it. 2. Provide a weekly update sheet on what is on sale at your web site, i.e. different "bundled" specials that are perceived as "High value" at low cost. 3. Quotes, or joke of the day list with paid advertising to support it, along with your own products/service ads, and affiliate links. These are just a few good ideas that have proven to work, and I have seen done with lists containing tens of thousands of subscribers! So what are you waiting for? The ideas for content are almost endless, and you don't have to think of it yourself, as long as you're conscious of copyright infringement. You can even use other peoples content. If you are not sure they'll approve. Just ask them, and let them know you'll include thier "resource box" (information about them with links back to thier site, and newsletter). Also make sure you let them know you're running a 100% "OPT-IN" newsletter, and make sure this is the case. Once you get thier approval, go for it, and send them a copy thanking them for it. Need help with getting started? Not sure how a listserver works? Please fill out the questionnaire below, and get in contact with me today! Or just keep doing what you're doing. What will it be? QUESTIONNAIRE 1. Are you marketing something online? If so, what is it? 2. Have your own domain name? (i.e.. like www.amazines.com) If not, why not? 3. Are you familiar with "HTML", or how to use Microsoft FrontPage? Or do you need help in this area? 4. Do you know what a listserver is, and how to use it? 5. How much marketing experience do you have online/offline? 6. Need help with developing a website, and marketing plan? 7. What is your budget to start a home based business? 8. What business opportunity, or category are you interested in specifically? 9. Please let us know what your biggest concern is at this time regarding doing business online along with your full contact information below.
*** Harry Fassett - Founder of Amazines.com, is a professional "list management", and database marketing specialist with over nine years experience online. Currently working as an "Empowerism" *A* team leader with one thousand five hundred plus active members in his network. Visit: www.harryfassett.com and receive a common sense Net Marketing course at no cost along with bonus Magazine. © April 5th, 2002 ***
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