|
|
DON'T FORGET YOUR HOMETOWN MARKETWhile promoting our businesses worldwide, we tend to overlook our local marketS. If you have a small business, a website, and an ezine for a targeted marketed and are doing fairly well selling your product or service to your narrow world market via the Internet, then you have a valuable service to sell to a wide market in your community. YOU KNOW HOW TO MARKET ONLINE.Here's the need: Gallup conducted a survey for Verizon. Its results indicated that consumers use the Internet to research and browse before they buy from local merchants. If local merchants don't have a website at all or have one that does a lousy job of selling, they need you. Small businesses that have web sites report in this Gallup survey that their online presence pays for itself by increasing the business in their land-based operations, not from online sales. 56% of small businesses spent less than $5,000 to develop their web sites. (I should hope so!) 48% of small companies with web sites believe that their customers come from beyond a fifty mile radius of their location while only 20% of those without websites believe that customers come from that distance. If your website is successful, you know what works and what doesn't work. You can quickly set yourself up as an online marketing consultant in your hometown by placing a few ads, speaking at a chamber of commerce luncheon, and/or giving away some inside tips on hosting prices and such. Once you set up a sales presentation showing benefits of websites for local businesses and a simple system of information showing the what and how, you can make a nice profit in your spare time. Here is some brochure copy you can use any way you want to attract local business DO YOU KNOW WHAT YOUR WEB SITE'S DOING TONIGHT? If it's just hanging around? not bringing you any new business?it needs a kick in the brain. If you don't have a website? let me show you how one will increase the return on your advertising investment. Here I am (picture) Here's how ? Don't pay more than $10 a month for web hosting. Don't pay for web space. Call me: (your # here) ? Direct prospects to your site with statements on all your ads, "go to www.__ before buying/renting ____________________. Crucial, timely information saves you money & headaches." ? Get a home page with a simple design and powerful sales letter. 94% of all current websites are lazy. They do not post powerful sales letters. ? Your sales letter must imply that your competitors can't match your offers because you give customers that extra ________, i.e., personal service, coupons, bonuses, daily specials?YOUR Unique Selling Proposition. ? Place navigation links down the left margin so visitors can click for details: ways to contact you, privacy protection, guarantees, upcoming promotions or anything else you routinely offer, including free parking. People from Los Angeles really appreciate that. ? Once a month add new items or contests that appeal to your targeted market, and promote them in all your advertising. ? Make sure your website is easy to use. Don't make your visitor feel stupid! Some of the best retail stores online fail for this reason alone. ? Hire a local web-savvy, professional copy writer to write your Home page sales letter. . Call me. Talk to me. 805 ****** What is so special about my service? A recent client wrote, (Testimonials here) phone # again name P.S. Don't wait too long to call You get the idea. Suit this to your needs, print, and test. Test, re-write, and test again. Evy Cole Turrill, editor, SELLING SAVVY . . . ONLINE
More Advertising Links
|
|
