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Choosing a Plasma TV

You've finally made up your mind to buy a plasma TV. You dream of watching your favorite television shows in full stereo, with sharp, crisp picture resolution. But how do you go about finding your dream TV? Here are a few tips that will help you get started. The first thing that you should do is to decide on the size of the television monitor you want. Generally speaking, plasma TVs begin a. . .

Hair Removal Does It Get Better Than Tweezers and Wax?

There are several accepted methods of hair removal but many women return to two trusted, tried and true methods when it comes to facial hair - tweezing and wax. The reason? Probably one of the biggest reasons is a fear of doing some major damage to the face, but there are some other considerations as well. Whether you've tried other methods of hair removal or not, the fact remains that tweezing. . .

Enough With the Upsells Already!

by Karon Thackston © 2005 http://www.learn-copywriting.com It happened twice during the same week. All I wanted to do was make a purchase, and they were making every effort to keep me from it (or so it seemed). Why would a business who wanted me to buy from them so badly put enough roadblocks in my path to make me want to click off the site and go someplace else? The roadblocks that almost . . .

Looking for a Maryland accident lawyer?

A Maryland accident lawyer isn't very hard to find. There are lots of them, as in every other American state. The Internet or the Maryland phonebook will help you in finding them. The question is: are you sure you need an accident lawyer? In some cases you will only waste your and their time looking for an accident lawyer when you actually need somebody else. What is an accident lawyer? That is. . .

Amazing Tips To Increase Your Sales

1. When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for other products you sell. You could follow-up every few months. 2. You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original ord. . .

What to Look for When Choosing an Online Degree Program

Choosing an online education program should be exciting and fun. While there a many good, recognized diploma or degree programs available through online education, choosing the one which is right for you can seem like a daunting task. There are many factors which you should take into consideration, when choosing your online college. For example, you'll need to consider which technologies are. . .

Possible car rentals in Bournemouth

When you arrive at the Bournemouth airport, usually the first thing you want to find is some information on car rentals. In Bournemouth there are a lot of rent-a-car companies, so finding them is not a problem. Just connect to the Internet and look for them. By the way, keep in mind that the common spelling mistake is forgetting about “n” in the town's name, so you should check both “car rental. . .

Choosing the best low interest credit card

With so many low interest credit cards on offer, how do you know which one to choose? Here is a brief guide for choosing your low interest credit card. The Chase Manhattan MasterCard is a great choice, for those with an excellent credit rating. It has an introductory APR of 0%, for up to six months, which is a great option if you plan on transferring your existing balances to your new account. . .

VOIP For Your Business

Many businesses are considering VOIP for their telephone businees needs. Many don't know exactly when they should consider it an option for them. Many do not understand how it differs from regular telephone service and how the two differ. Many companies are now beginning to look into alternatives to high priced telephone systems currently in use. They are realizing that there are huge benefits . . .

Why Pursue Your Degree Online?

Distance education has been around longer than people may realise. A system which teaches students without requiring that they actually be present, distance learning was pioneered in 1946, by the University of South Africa, which continues to offer distance education courses today. Initially called 'correspondence courses,' these programs were created to provide primary and secondary education. . .

Permanent Hair Removal Is It Right For You?

It's an endless cycle - you shave, you wax, you pluck. The hair grows back and you shave, you wax and you pluck again. And again. With today's busy life styles, who has time to repeat the process as often as it's needed? Most people will tell you that they'd be willing to undergo some pretty intense treatments to stop or at least slow the process. That's the reason behind the latest in hair rem. . .

Tips on How to Design a Great Site

Have you ever walked pass a shop that, for some reason, you just felt that you had to go in? Maybe it was the décor, or the window display, or the pretty girl, or a combination of all those but something in the shop called out to you, "Come in" and you just had to obey. In the online world, won’t it be nice to have a site that buyers just had to buy from, despite themselves? Surfers will be d. . .

What Is VOIP

What is VOIP? Confused about VOIP? Join the crowd. It's not as difficult as it sounds and we are going to make VOIP simple for the average person. VOIP simply means Voice Over Internet Protocol. Now you don't need to know anything about the protocol so basically it is using the Internet to make phone calls. All you need is a high speed internet connection to make a VOIP call. There are many co. . .

Look For a Great Mortgage Online

People who are looking for a mortgage today have many more options than those who were searching for a mortgage a few years ago, thanks to the Internet. Consider how technology has changed the way we do many things, including shopping for products and services - including loans and mortgages. This change is largely due to the sheer number of people who log onto the Internet every day and busine. . .

Hair Removal Shave With the Best Products

Shaving remains one of the most popular methods of hair removal and likely continue in that capacity for the foreseeable future. The cost of permanent or chemical hair removal is one of the reasons that the majority of people continue to shave face, legs and/or armpits. The safety is another reason - you may very well cut yourself with a razor but you aren't likely to have a chemical reaction. . . .

Contacting a Celebrex Law Firm The Best Medicine

When the full side effects of Pfizer's anti-inflammatory and pain-killing drug became apparent, the primary concern for many of the people who had been taking the drug to help with the management of their arthritis symptoms was the implications to their health. As it was revealed that the risk of enduring a major cardiovascular episode was two and a half times in former Celebrex patients what i. . .

What are dollar rent a car coupons?

Dollar rent a car coupons are a good way to save a little while renting a car. They used to be simple paper coupons but now, in the age of the Internet, they are usually just codes or Internet links you have to find on the Net to get a small (usually 5 per cent) discount while renting a car. Of course, there is more than just dollar rent a car coupons as there are thousands of other discount co. . .

Celebrex Class Action Suits – Regaining Power For The People

The first Celebrex class action suit to be filed is believed to be the one submitted in Illinois, in December 2004. That same month, Pfizer announced that a recently performed clinical trial revealed that those taking Celebrex were at increased risk - over two times that incurred by taking a placebo - of experiencing a major cardiovascular episode. It would seem that the Illinois class action s. . .

Los Angeles Plastic Surgeon Treat Yourself to Surgery at Its Best

Los Angeles is the city as infamous as it is famous, as notorious a city as you can find. It is a city that is known the whole world over, even by millions who have never visited it, and it is surrounded by an intriguing mysticism that few can resist. This is where the famous people live, the young, the rich and the beautiful, a city that houses people so gorgeous that the plastic surgeons must. . .

What is Acid Reflux Disease?

Acid reflux disease, also known as Gastro-esophageal Reflux Disease, or GERD, is a common ailment, affecting between 5%-7% of the population. In order to understand what GERD is it is important to be familiar with how the esophagus works. A long muscular tube, the esophagus carries food and liquid from the mouth to the stomach. The average adult esophagus is around ten to thirteen inches lon. . .

The Most Effective Treatments for Acid Reflux Disease

Acid reflux disease, or GERD, is a common compliant of the digestive system, often characterised by persistent burning or discomfort behind the breastbone. As the symptoms of GERD can mimic those of coronary disease, it is important that you visit your doctor, if you have chronic heartburn. If you have been diagnosed as having acid reflux disease, there are many treatment options available t. . .

Mortgage Clarksville - Find the best deal

Searching for a mortgage can sometimes be a hassle. Where to apply, who to apply with, what deal to take. These are all questions you may be asking yourself. The good news is it doesn't have to be a pain to find the best mortgage Clarksville. The first step in finding a mortgage loan is to seek out local brokers that will sit down with you to discuss you options and situation. There are many fa. . .

Travel Germany: Oktoberfest

Travel Germany: Oktoberfest Travelers to Germany during late September and early October are in for an Oktoberfest treat: two solid weeks of beer drinking, revelry and entertainment. For a glimpse into the festivities, as well as some of the history surrounding the event, read on. Travel Germany: History of Oktoberfest Even though the event is named for the month afterwards, travelers to Germa. . .

AFFORDABLE Legal Services - Be Prepared for ANY Legal Situation!

What IS a Pre-Paid Legal Plan? A Pre-Paid Legal membership gives you access to quality law firms for $26 a month or less. Have you ever... Been overcharged for a repair? Received a speeding ticket? Been audited? Purchased a home? Tried to return a defective product? Lost a security deposit? Signed a contract? Prepared a will? Even though most people find themselves in these situation. . .

Can Message Board Marketing Work For You?

One of the things that makes the Internet fun is all the message boards and forums. You can sound off about nearly anything, get and give advice, and even build a relationship or two. But message boards can be great for another reason: They’re a free, effective place to market your business. You spend nothing but your time, but you make valuable connections with potential customers, and get you. . .

Alternative Therapies for Acid Reflux Disease

Acid Reflux Disease, or GERD, is a common disease which affects approximately 5-7% of the population. It occurs when acid from the stomach backs up into the esophagus, a long, thin, muscular tube, which connects the mouth and the stomach. This often causes a constant burning sensation behind the breastbone, which is commonly known as heartburn. Long-term or persistent heartburn should be eva. . .

How To Ethically Use A "Swipe File" For Your Ad Copy

Did you ever wish you could afford to hire one of those professional copy writers who charge $5000 or more to write a simple sales letter? Or worse, have you laid down your hard-earned cash for a self-proclaimed "professional" writer, and gotten back something your 3rd grader could have written? If you spend countless hours staring at a blank page trying to come up with compelling ad copy for . . .

How To Use PR To Build Your Business

Everyone knows the value of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article written about them, or to be covered by TV and radio stations. But the chances of those stories coming to you on their own are very slim. That’s why smart businesses go out of their way to create news, and bring free publicity to them. And it takes a lot more th. . .

Paint A Picture That Entices Your Prospect

You are excited about your product or service. Otherwise, you wouldn't be offering it to the world. But your prospect isn't so excited -- yet. He has to be given a reason to be, and most often your product alone isn't enough. He wants to know what's in it for him. What will your product or service do in his life? The best marketing communications paint a vivid picture for him, letting him see. . .

Radio Ads That Get Results

Radio advertising can be a small business's best friend. It's relatively inexpensive, very effective, and allows you to target your audience pretty specifically. It's also a level playing field -- your commercials can sound just as good as those of a corporate giant. But not all radio ads are created equal. Too often, they're wasted on "name recognition" spots that have to be run over and over,. . .

Touching the Prospect’s Emotions in Your Sales Letter

Your prospect has emotions… and you MUST touch these emotions in your sales letter. Your copy has to excite. Stir curiosity. Generate fear. Create deep desire. If it doesn’t your copy will fail. The reason is simple. By and large... it’s emotions that move us. Your prospect might be a man who seems completely unmoved by anything other than cold logic. Not true. Even this kind of person won’t . . .

SEO: When Being Optimized Can Hurt

It’s a marketing dream come true: A potential customer, looking for what you have to offer, types a few words into her favorite search engine and voila! She is led directly to your website where she can go from “prospect” to “customer.” The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s tim. . .

Starting Up and Keeping Going

So you had that fantastic business idea, the one that's going to be wildly successful and make you a fortune - and even better, you actually did something about it and started your own business. Good for you! Not everyone gets even that far. Most people sit and day dream about what they might do if only .... "The world is full of dreamers, there aren't enough who will move ahead and begin to t. . .

Are You Making These Press Release Mistakes?

You've done it. Gotten that press release written. Now you're ready to send it out to your carefully chosen list of media contacts. But before you hit that "send" button, take a moment and run your press release through this checklist. Remember, you only have a few seconds to catch the attention of busy journalists and editors -- don't blow it over an easily corrected mistake. Some of these may. . .

To All Internet Marketers - How To Get My Business

More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game. Why? Because the would-be "netpreneur" has access to way more training than ever before. It's possible to get up to speed very quickly on what is needed to get started . . .

"Spotting possible Winners just by looking at their email address"

For those of you who call your BizOp leads when you have time, I suggest the following: View your Contact List in your autoresponder member's area, Excel spread sheet, (or whatever database program you use) take a quick look at the email address of each lead, and tell me what you notice? If you don't have a clue of what I'm talking about, read the title of this article again, and then loo. . .

The Power Of A Story

If you want your marketing to be effective, you absolutely must connect emotionally with your prospects. And one of the best ways to do that is by telling a story. A good story disarms your reader or listener. He forgets for a moment that you are trying to sell him something and instead relates with what is happening in your story. He connects emotionally with what is happening, and eventually . . .

Are Your Brochures Worth The Paper They're Printed On?

Brochures are one of the oldest marketing weapons in the business arsenal. And for good reason. A well done brochure lends an air of credibility while laying out a persuasive sales message. It conveys a lot of information and moves the customer along in the sales process. When it’s done right. When done wrong, a brochure is an exercise in futility. It bores the reader and makes a beeline to th. . .

The Lead: Sinking The Hook Into Your Prospect

You only have an instant to capture your prospect’s attention. No matter the medium – a sales letter, print ad, or commercial – she’s going to make an almost instantaneous decision about whether you are worth her time or not. So you’d better start off with a bang. Hopefully, you already have a good headline. The words that come after it are your lead, and it’s their job to sink the hook into yo. . .

Do You Really Know Your Prospect?

I’d like to introduce you to someone. I don’t actually know his name, but I’m hoping you do. I’m hoping you know quite a bit about him. He’s your target customer – the person most likely to buy what you have to offer. He is the person responsible for your paycheck. He pays your rent and feeds your kids. Or at least, he will, once you convince him to buy from you. But to convince him, you have t. . .

How To Write Your Headlines That Grab Your Prospect's Attention

It doesn’t matter if you’re writing an article, a newspaper or magazine ad, a web page, or even a Yellow Page ad. If it has a headline, that headline is the most important component of the entire package. Waste it, and you’ve wasted your time. Your headline is like an ad for your ad. It is responsible for getting the attention of your prospect and enticing her to read what you have to say. If i. . .

MILLIONAIRE showers with LADYbug!

REQUIREMENTS FOR REPRINT: You have permission to publish this article free of charge in your e-zine, newsletter, ebook, print publication or on your website ONLY if it remains unchanged (including links within article) and you include the copyright and author information (Resource Box) at the end. You may not use this article in any unsolicited commercial email (spam). Hi Internet Stephan Ducha. . .

What To Look For In Hair Removal Products

As the quest for easier and safer hair removal becomes an important issue for many, manufacturers are stepping up to the plate by offering products to do just that. So how do you know what works when it comes to hair removal? The sad truth is that you're probably not going to know until you use the product, but you can take a few steps to keep from purchasing products that are not likely to wor. . .

Get Personal: Letters vs. Direct Mail

One of the reasons direct mail works is the personal aspect. It’s ostensibly a letter from you to your prospect. Because of this, the more personal you make it, the better your response will be. If you’re mailing to 100,000 people, putting your prospect’s name on your letter is about as personal you can get. But there are times when you can – and should – send out highly personal letters to in. . .

Marketing: Can I Trust You?

We live in an unprecedented era of communication. Because of this, your prospects are literally bombarded from all directions with marketing messages. They’ve heard so many hyped claims, that they automatically distrust them all. How can you avoid this in your marketing messages? How can you convince them that what you promise is what you will actually deliver? First of all, tell the truth. Do. . .

Developing A Focused Marketing Strategy

You want all of your marketing messages to have a single focus, so they pull together instead of competing with each other. Great! So how do you come up with one? First, there are several things you need to know. Who is your target? As specifically as possible, who are you trying to sell to? Don’t just say “women,” say, “fashion conscious women age 18-35.” Say, “stay-at-home mothers of preschoo. . .

Four Tips to Save Money in Your Divorce Case

1. Have an Clear Written Fee Agreement Most experienced and effective divorce attorneys charge by the hour and require an advance retainer (or deposit) that is paid at the beginning of the case. Fees and expenses will be charged against the retainer until it is exhausted, at which point the client will be responsible for any additional sums incurred. Clients will sometimes seek an attorney w. . .

How To Write Sales Letters That Deliver

Tired of sending out sales letters that generate anemic response? You could blame your list, or decide you just didn’t send out a high enough volume to get the replies you were looking for. Or, you could face the truth: Your sales letter just didn’t have what it takes. Here’s how to make the next one better: 1. Ditch the “professional” tone. Too many businesses think they need to sound profes. . .

Web Marketing: Design Mistakes That Drive Customers Away In Droves

They may look cutting edge, but if you want a web site that contributes to your bottom line here are some design ideas you will want to avoid: · Opening with Flash. If your site opens with a movie that your prospect is forced to sit through, no matter how short, before they can get to your “welcome” or “home” page, you are losing customers. She wants information, and that movie is standing in h. . .

How To Write Ads That Get Response

Your print ads should do more than just get noticed. Their job is to bring you business, and if all they do is lay around and attract attention, they’re no different from the lazy employee who does nothing all day but look busy. You wouldn’t give him more hours in the hopes that one day something productive will happen. And you shouldn’t keep running those “name recognition” ads in the hopes th. . .

Marketing: Are You Focused?

In early 1992, President George H.W. Bush was riding high. He was sitting on an almost unprecedented 80% approval rating following the first Gulf War. Conventional wisdom pegged him as a shoe-in for a second term. Arkansas Governor Bill Clinton faced an uphill battle. He was largely unknown at the start of 1992, facing a very popular incumbent. Worse for him, his opponent “owned” foreign policy. . .

Emotions That Sell, Part 2

In a previous article, we looked at three emotions (besides fear and greed) that you can use to connect with your prospects and enrich your marketing campaigns. This time, we're digging a little deeper into the sales psyche. See if you can "connect" with these feelings: Nostalgia: Remember how wonderful things were back in the "good old days?" Whether those days were really "good" or not, we ha. . .

Welcoming Your Website Visitors

Imagine you're going on a blind date. You've heard wonderful things about this person, and in your heart of hearts you're thinking -- hoping -- this might just be "the one." Your heart beats a little faster as you pull into the driveway, and your stomach is all aflutter as you gingerly reach out and ring the door bell. The door opens, and suddenly you are facing one of the most attractive membe. . .

First Time Travel to Europe – Your Six Month Planning Guide

So, you’ve decided that you want to travel to Europe within the next year. Fantastic! Your trip is sure to be an exciting learning experience. This article will discuss the key plans you’ll need to make before traveling to Europe, starting from six months outwards. Traveling to Europe - Six Months Before You Go It goes without saying that at this stage of the game that you’ll need to pick wher. . .

Maximizing Your Yellow Page Investment

Yellow Page users are the hottest of all prospects – someone who has made the decision to buy, and now is looking for a place to do it. Does your ad convince them that your business is that place? It doesn’t have to be the biggest, although that can certainly help. And if you do it right, it won’t even matter if your business is listed first. What matters is that your ad is the most persuasive.. . .

EBay Freak Shares His Highly Successful Silent Sales Machine Technique

Jim Cockrum is a self-professed "eBay freak" whose eBook 'The Silent Sales Machine Hiding on eBay' became a top seller on the Internet in less than six months. And Jim wasn't surprised one bit by this. Why was he so sure his eBook would do so well? Because, he says, 'The Silent Sales Machine Hiding on eBay' is "full of original, useful, and POWERFUL ideas for anyone trying to make money o. . .

Top Internet Marketing Guru Gives Mini-Site Creator Rave Review

Mini-Site Creator -- http://snipurl.com/MiniSiteCreatorInfo -- is generating a great deal of interest and excitement around the Internet. Why so? The answer is simple, according to Jim Edwards, the creator of Mini-Site Creator and one who certainly knows a thing or two about how to succeed on the Internet based on his own long and distinguished track record of achievement. Jim says Mini-S. . .

"How to Boost Your Traffic and Profits with Content!"

"How to Boost Your Traffic and Profits with Content!" Are you aware of how vitally important and valuable CONTENT is to your online business? In fact, content can do more to build your business and profits than just about any other resource or service available. Following is a list of 5 key ways that content can help build your traffic, subscribers, and customers starting today!... 1. Boost y. . .

Encouraging Contact

The small time promoter has to work hard and on a shoestring to get an audience of a few hundred people to fill a venue. Flyers, word-of-mouth and media name checks are some of the tools promoters use to fill small venues or club nights. Building a loyal following from grassroots is no easy task. Considering the amount of effort that can be required to fill even the smallest of venues it is sur. . .

Travel Canada: The Calgary Stampede

Welcome travelers to Cowtown, Canada! This two-week long festival starting the first Friday after June 2nd can showcases everything under the sun to do with ranching. Here is a short description of the attractions, events and festivities this world-renowned event has to offer. Travel Canada: Stampede Parade Those traveling from outside of Canada have most likely already seen a Stampede Parade. . .

What are car rental discount codes?

Car rental discount codes are an easy way to get a discount on renting a car. They replaced older paper coupons that were so popular at their time. Car rental discount codes exist only on the Internet and getting them is fairly simple as long as you check if they are still valid. How can we find them? The discount codes are quite easy to find. Typing “car rental discount codes” phrase in your s. . .

Where to Get Forex Training

For those of you who are interested in forex trading, you may want to start off by getting some good forex training. Forex training is a necessity for anyone with this interest. This is because a lot of money is involved in forex trading. If you don't get some forex training, you are bound to lose a lot of money. Some of you may not even know what forex trading is. If you don't know this, y. . .

Media Publicity, Charity Events and Community Fundraiser Promotion

You've heard the saying a gazillion times: "Charity begins at home." But in this age of mass media, charity that begins at home can also proceed straight to your bottom line--by generating publicity for your web site or your business. And best of all, the mass media--especially the news media--are ready, willing, and more than able to partner with you and give you plenty of free publicity. Char. . .

The Compliance Officer's Killer Application

It used to be that only the largest multi-nationals needed a Compliance Officer. Today most practices, regardless of size, would be wise to charge someone within their organisation with the responsibility of keeping abreast and managing the compliance process. Take as an example European employment law that has been introduced over the last few years that has changed the face of European busin. . .

Do Ezine Articles Still play a vital role in online marketing?

When you frequently post articles on ezines, you might be aware that you are an active participant in the art of publishing at grass roots level. You will know that 'planting your seeds’ is part of a longer term strategy. But what in reality is happening on the trajectory from planting the seed to seeing traffic numbers jump and your site’s visibility increase? And is this in line with what’s h. . .

Writing and Publishing In a Changing Climate

A few years ago, I worked for a specialist Africa news publishing house and encountered for the first time in my journalistic career the phenomenon of publishing expert articles written by non-journalists. The idea of making a publication the centerpiece of a number of a number of readers that had an interest in knowing what their competitors were thinking, doing and who they were talking to wa. . .

Marketing Your Agency's Writing Services In An Environment Dominated By Free Content

There is some wisdom in saying that when you are in the jungle and are faced with a hungry bear, you’d better be good at thinking on your feet. If you’re not strong, be quick. This is also the case in today's publishing environment. If you are looking at these ezine articles, you are either in need of content, or have just submitted your own article and are now seeing if it stands out from the . . .

The World's Oldest Democracy Was Truly Romantic

You can still see the visible remnants of the world’s eldest democracy in a town in the Carantania region in what is now Austria. Here, during the early Middle Ages, the tribal society of a Slav people managed to live for over 100 years without being invaded. Out of sheer happiness, they invented a democratic system of rule. They did not call it a democracy but the word invented later a direct . . .

Subtle Emotion - The Key To Copy That Works

by Karon Thackston © 2005 http://www.marketingwords.com Say the word "emotion" to a man, and he'll immediately jump out of his seat and run from the room! Utter the word "emotion" to a woman, and she begins to conjure up thoughts of romantic, long talks centered around feelings. However, speak the word "emotion" to a copywriter and s/he should see dollar signs. Why? Because a good command . . .

How She Makes Almost Half a Million a Year Online Selling Other People's Stuff

Rosalind Gardner gets really mad if anyone says -- or even suggests -- that you can't make any money promoting affiliate products. How mad? Well, her usual rejoinder goes along the lines of "What a pile of unadulterated cow dung!" "Affiliate marketing isn't rocket science!" Rosalind says. She states emphatically that "it really is the easiest of all the ways to make money online...and LOT. . .

Are You Being Scammed By Your Web Design Company?

Are You Being Scammed By Your Web Design Company? By: Martin Lemieux This is a growing concern amongst many business owners. Does your web design company own you? This may be possible if you've allowed them to host your web site for you and also register your domain name for your company. Web design companies have a lot of control over their clients. I refer to this as "False Power". The sad re. . .

The Path To Your Prospect's Wallet Begins At His Heart

You want your prospect to make the decision to buy your product or service. So you show him what you have to offer in your sales letter, web page, ad or commercial. You lay out the facts, and he comes to a rational decision based on them. Right? Wrong. People buy things based on emotion. And if you’re not connecting emotionally with them, they aren’t going to buy from you. It’s that simple. In . . .

Features vs. Benefits vs. End Results

by Karon Thackston © 2005 http://www.copywritingcourse.com If you've been in the copywriting realm for very long at all, you've heard the phrase "features vs. benefits." It's a fundamental copywriting principle and driving force behind much of what we, as copywriters, create. But there's also another aspect to this equation. What happens after customers buy your product or service? Once t. . .

What To Do When You've Blown It

It’s bound to happen sooner or later – yes, even to you and your business. Sometime or other, you will make a blunder that upsets a customer. It may be an employee mistake (honest or intentional), it could be a defective product, it could even be an unreasonable expectation on the part of your customer. The cause really isn’t important. What is important is that you have an angry customer on yo. . .

Beyond Fear And Greed: Emotions That Sell

Fear and Greed. The stock-in-trade of sales. Appeal to them, and your success is assured. But isn’t there more to life than those two emotions? Yes, there is. And your marketing would do well to expand its emotional horizons! Let’s take a look at a few of the other response-generating feelings: Curiosity: “What never… ever to eat on an airplane!” That headline is from the super-successful sales. . .

10 Blockbuster Ways To Ignite Your Sales

1. Sign-up to win web site awards. When you win, some award sites publish your web site link, name and description on their site. 2. Join online business associations or clubs. If you join, they will usually list all their members on their web site. It will give your business extra exposure. 3. Utilize a simple form of viral marketing. Write or have someone else write a small. . .

How To Create Urgency So People Buy Now

You must create urgency so people will buy your products or services now. They may not revisit your web site or see your ad again. How do you do this? You must use a limited time offer. Limited time offers stop people from putting off buying your products or services. It stops them from procrastinating. There are many different types of limited time offers. Here are a few. Limited Time Price . . .

The Formulas Freelance Copywriters Employ When Creating Web Content

What is it exactly that copywriters DO when they produce new text for a site makeover? You often see the advertisements; a designer is looking for a freelance web writer who is going to create content around a number of keywords. There’s not a lot more information about the process. What are the tricks of the trade and how do you get value for money when hiring a freelance writer? When you disc. . .

CPT Codes; What are you Getting Billed for?

All of us visit some sort of medical office from time to time and some of us make the visit a routine. No matter how many times we go in for a checkup or treatment we usually end up paying a relatively inexpensive co-pay for the services rendered to us. So who makes up the difference and how do they pay it? Obviously, the doctors and nurses that we visit are not making a living off of our co-pa. . .

Writer's Block Begone!

Back when I was in college, I belonged to one of those professional associations for the video industry. (I was a student member.) The monthly newsletter had a column called "Writer's Block." Although called Writer's Block, no one ever wrote about this mysterious and debilitating condition. So, finally, one day I decided to tackle the subject. I don't remember much about the article except it s. . .