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Post-Divorce Alimony in Texas

This article provides a brief overview on Texas law concerning post-divorce alimony. Laws differ from state to state and individual circumstances vary, so you should consult with a qualified family law attorney in your area for specific advice on your particular situation. Additionally, this article deals only with post-divorce alimony. It does not address temporary alimony, which is provide. . .

Writing To Overpower Your Competition

by Karon Thackston © 2005 http://www.learn-copywriting.com "We don't have any competition. We're a truly a one-of-a-kind company." I've heard that line from clients for years. I wish it were true, but it's simply not. In fact, it wouldn’t matter if you held a monopoly on your particular product or service; you'd still have competition. How? Because your competition doesn't come from a si. . .

Marketing Your Agency's Writing Skills

How does a writing agency market itself effectively in a cyber reality that’s bursting with free content? Writers these days are having a tough time competing for business. The game is complicated and the rules are changing. The mini culture of ezine publishing is quite representative of the wider internet; if you write an article about your very own writing boutique, you generally are expected. . .

Building Community Websites = Success Online

Building Community Websites = Success Online: By: Martin Lemieux http://www.smartads.info In this article I will discuss how important is it to build community websites rather than straight forward sales pitches. Selling online is about bringing people together, not about stuffing products down your visitors throwts and expecting them to buy from you. -------------------------------------------. . .

Collaboration Software - Building an office without walls.

The rise of the internet has given businesses a new way to think and function on both the individual level and as a whole. Today if you are in a business that doesn’t have or use the internet, then you are giving up valuable advertising and productivity. Whether or not your company uses the internet we are all aware, to some degree, the effect the internet has on advertising and promoting. . .

10 Tips for Aspiring Freelance Copywriters

Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there’s no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, . . .

Five Sections of Your Copy Guaranteed To Get Read

by Karon Thackston © 2005 http://www.copywritingcourse.com Only about 20% of your copy is going to get read. The rest will simply be scanned. I'm sure you've heard the statistic before. It's nothing new. While it might sound frightening or frustrating, it's a fact of copywriting life. So what do you do next? Give up? What difference does it make if only about 20% will be read anyway? I. . .

Are Creative Stereotypes Holding You Back?

Here's a quick quiz: 1) When I see a see a sunrise, I'm moved to: A. Compose a poem. B. Try and capture the beauty with my paints and brush. C. Stumble drunkenly into bed -- boy that party was a lot of fun. D. Cover my face with my pillow and go back to sleep. Who in their right mind gets up early enough to look at sunrises? 2) At work, I'm the person my coworkers go to when they need someone . . .

12 Handy Tips for Generating Leads through Cold-Calling

Cold calling can be a great way to generate quality leads. You get to speak to the gatekeepers and stakeholders, and you get a great insight into their requirements and influences. But cold calling is an art-form. It can be daunting, it’s always a lot of work. . .

Traveling in Mexico City: The Ins & Outs of Getting Around

If you have never traveled to Mexico City before, getting around can be a bit overwhelming. There are many ways to travel within Mexico City, and the methods, rules and day-to-day getting from Point A to Point B can be frustrating. This article will give you the necessary information you require to get around in Mexico City, while ensuring your travel plans are still pleasant, exciting and fru. . .

How Not to Write a Press Release

Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn’t want me writing for him anymore. Another writer, a friend of mine, got the account and life went on. Of course, I was pretty upset by the situation. I had completed several writing projects already for that client, which had seemed to go well, and had just finished a press rele. . .

Groove Network. Good, but how good?

If you are in a business that passes documents around to be reviewed and edited over and over before they are ready to be posted for advertising or for a client, then you have probably already heard of a software solution to help keep your “floating” documents organized from Groove Network. You may not be aware that there is another option out there. In this article you will be pres. . .

Branding And The Internet: In The Keyword Buying Craze, Marketers Often Skip Basic Consumer Res

Online marketers, ourselves included, supposedly are hardly doing anything else than capitalising on keywords in their marketing strategies. Those who come out on top have one thing in common: they are experts at mapping precisely that magical, ever evolving space where the overlap between real life and the internet is at its most poignant. They're looking where real people are actually s p e . . .

What's to be gained from greater synergy between the real, the cyber and the creative worlds?

Answering this question is probably as ambitious as trying to assess the actual overlaps between the three worlds, and it's likely being done by some scholar or other. We delay this type of digging until after our retirement because we're on the hunt for something far more exciting; Niches! Black holes! Undiscovered territories! Setting off on this kind of quest, it's difficult to bypass the . . .

Important things to know about an ear ache.

At one time or another we have all experienced the unpleasant discomfort of having an ear ache. According to the 2001 National Hospital Ambulatory Medical Care Survey, over 9.4 million Americans visited a physician’s office because of either an ear ache or ear infection. This large number of people accounted for doesn’t include all of us who just “suffered” through our e. . .

Increasing Conversions Through Action-Oriented Copywriting

by Karon Thackston © 2005 http://www.copywritingcourse.com I do site reviews. Needless to say, I see a lot of Web copy. One thing that always befuddles me is the lack of focus many site pages have. It's as if the writer assumes the site visitor will read the copy and automatically know what to do next. The fact is you have to know what action you want visitors to take before you get them to . . .

Does your Company have Documentum?

Are you lost in the mess of documents that get passed around your company, never knowing what the latest version is and which one you should work on without worrying if someone else has already made the same editions that you are making? Perhaps you have heard of collaboration software solutions such as Documentum to help your company manage its documents that are passed around. Documentum is a. . .

What’s in your Electronic Medical Record?

In the age of the internet and rapid developments of information technology, the way we view, edit, and exchange documents is changing and becoming more and more advanced. The medical world is no exception to this as medical records are now becoming known as electronic medical records or EMR’s. If you are one who is somewhat unfamiliar with electronic medical records, then this article is. . .

Monitoring Website Availability

Monitoring your website's uptime is imperative to the success of your online endeavors. Why? While it's important to know if your website is running and your host is providing a good service (so you can receive money back or a credit if there is a guarantee), it’s even better to be proactive about getting it back online faster so you don’t lose search engine positions, miss out on possible reve. . .

10 Proven Ways To Accelerate Your Profits

1. Make copies of your web site in many different languages. This'll allow foreign speaking people to read your web site and advertisements. 2. Give your customers a surprise bonus for buying. When you give customers more than they expect, there is a good chance they will buy from you again. 3. Send greeting cards offline or online to customers on holidays. You'll get the chance to increase y. . .

The Unidentified Rule of Email Advertisements

Majority of the email messages we receive today either ends up in our saved messages folder or goes straight to the trash can. The more dominate and familiar messages are usually associated with past business or personal contacts is why we save so many emails in so many folders that it creates an email management nightmare. Regardless of the excessive spam, the way our human mind picks through. . .

10 High Powered Ways To Increase Your Traffic

1. Trade links with other web sites. They should be related to the subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc. 2. Start an e-zine for your web site. When people read each issue they'll be reminded to revisit your web site. They'll see your product ad more than just once which will increase your orders. 3. Form an onl. . .

Are You Financially Bleeding to Death?

Question: Is your Bank a big part of the reason WHY you're Broke? Not that you are personally, however I know by stats that most people are struggling to not only pay the bills, but to get ahead financially. So if by chance the question pertains to you then... I think so. Think about it...how much money do you have in your bank account right now making you less than 3% interest, or worse yet, . . .

"Avoidance - You mean I have to sell something?"

I was on the phone with a prospect the other day (the lead was from a card deck), and I asked her if she was still interested in a home based business opportunity. She said, "Yes". I then proceeded to ask her what she had for working capital to start her own business saying, "If you were interested in the opportunity that I'm offering you today, do you have at least $50.00 to invest into it?" . . .

5 Innovative Ways To Advertise Your Web Site

1. Directory Linking Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business advertisement at the top of the director's home page. This technique will get lots of people to link to your web site and give you free advertising. 2. Bonus Advertising Do you have a product or service that doesn't sel. . .

10 Reasons Why People Don't Buy From You

1. You don't make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their e-mail address and all their information will be kept confidential. 2. You don't make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don't list any testimonials or guaran. . .

20 Top tips to writing effective surveys

Martin.Day@SurveyGalaxy.com InternetMartin UserDay Writing surveys is easy; or is it? The truth is that writing surveys is easy but writing effective surveys is more difficult. The following are twenty tips that if followed will help you write more effective surveys. 1. What is the purpose of the survey? Surveys are conducted for many reasons. By phrasing the questions and structuring the answ. . .

The Author Within

Just about every marketer on the Internet claims to be the best around and will lead you to believe that no one else knows as much or can teach you as quickly and thoroughly as they can. It would seem that they erroneously assume that by admiring someone else’s teachings they will lessen their marketability as the “great persuader” in salesmanship. In truth, while they may not admit it publicl. . .

You Attract Who You Are On The Internet!

You Attract Who You Are On The Internet! By: Martin Lemieux Being online is not only about getting your piece of pie, it's also about what kind of pie you are getting. Your company is often being measured by many other business people online. There are many ways that people are keeping an eye on you. - Search engine placements - Number of incoming links - Alexa ranking - PR Rating online - Webs. . .

Getting Visitors To Stay Through Web Based Marketing

Getting Visitors To Stay Through Web Based Marketing By: Martin Lemieux 9/10 times your web site visitors won't stay for more than 15 seconds. This is how you get them to stay, or should I say, get them to come back! For most of you, your web site is a great brochure. It probably outlines your services very well. There's nothing wrong with that what-so-ever! but... There are creative marketing . . .

10 Hot Ways To Sell Your Products Like Crazy

1. Turn your ad copy into a story or article. Your visitors won't be as hesitant to read your ad and will become more interested in your product. 2. Give visitors a freebie for filling out your online survey or they usually won't. Surveys will give your business valuable intelligence for your business 3. Enhance the power of your ad copy benefits by using attention getting words, highlighting. . .

Want to start a publishing revolution?

InternetMartin UserDay Martin.Day@SurveyGalaxy.com Want to start a publishing revolution? Calling all publishers, editors, journalists and freelance writers. It's time to breathe more life into your copy. Turn your articles into living pieces that spark measurable debate, get closer to your readers and engage their mind and soul - we're talking revolution. As it was in the beginning Publish. . .

The Yin & Yang of Internet Marketing

NO MARKETING REQUIRED A few years ago I lived in a tourist community. During the peak season nearly 120,000 people were crowded on my little island on the Atlantic coastline. There were literally 150+ restaurants but only one that I knew of never, never advertised – anywhere. It was not large or overly elegant in décor. And because town laws forbid neon lighting, that was not the attracti. . .

The mind's Fancy Dress party or: a free brainstorming session

When everything you're working on has gone STALE and your own initially promising concepts are starting to annoy you, you need a brainstorming session to get to the missing bits or generate some new ideas. The papers provide ample ideas for jump starts. In Berlin a restaurant opens for anorexics and in Buffalo a lawyer with a stutter wins a court case. A stutterer in court or an anorexic in a. . .

When A Two-Salary Income Fails

While this may not apply to everyone, you may find that a second salary brings in substantially less than you thought it would. In the beginning, Rachael thought that since she and her husband were just about breaking even as a couple, that staying home with the new baby would not work -- infant needs seemed endless. So she went back to her old job. After a few weeks, they decided to actual. . .

How to get your customers to trust your website

How to get your customers to trust your website By Glenn Murray * Research reveals three important facts: 1) The Internet is one of the most important sources of information. 2) The trustworthiness of the Internet is declining. 3) Customers will come back to your site if they trust it. In the face of a declining trust in the Internet, there’s definitely value in creating a website which can be . . .

Why Employee Satisfaction Surveys and Employee Exit Surveys make good sense

In a competitive world with the need for businesses to be more streamlined and productive a company can often find itself with a workforce working under pressure resulting in low moral and high staff turnover. The benefits of a company having a highly motivated workforce can be considerable and the two goals of having a workforce that is both motivated and productive should not be regarded as b. . .

Successful websites don’t set out to sell

Successful websites don’t set out to sell By Glenn Murray | Advertising & Website Copywriter * What are websites? Are they sales tools for vendors and service providers, or are they electronic guidance for potential customers? Put simply, are you selling . . .

Three Keys to Crafting Successful Print Ads

Want to create print ads that get results? Below are three keys to get you started. 1. Write for the eye. Print ads are visual. Therefore, craft ads with the eye in mind. Eyes are kind of picky, though. So, here’s a checklist of what eyes like and don’t like: * A catchy headline that encourages them read more. * Art, such as photos, illustrations, clip art, shapes, etc. Eyes like art. When you. . .

Two kinds of Advertising for a Marketing Strategy

Advertising is the lifeblood of any business. If you do not learn how to advertise your products and services both efficiently and effectively, you won't be in business long. While the Internet has lessened or eliminated many of the costs normally associated with starting and running a small business, and it's now easier than ever, you'll never realize significant profits if you don't grow your. . .

The Webmaster's Assistant

There are many tools available to a webmaster to analyse website traffic allowing them to monitor the number of visitors, see what pages have been accessed and even the length of time each visitors spends accessing the website. However, despite the considerable data available what is missing is anything to tell the webmaster what the visitor was thinking. Did they like or dislike the site? Was . . .

Need a New Idea? Try Changing Your Perspective

One definition of creativity states that creative people look at the same thing everyone else does, yet they see something no one else does. But even creative people (which includes all of you, of course) can run into roadblocks every now and then. Sometimes it's not possible to see something different. Sometimes you've just been staring at a problem for so long it's now impossible to look at i. . .

10 Amazing Product Selling Formulas

1. Sell your products at a wholesale price to retail web sites. You could sell them individually or in bulk. 2. Set up joint ventures with other businesses to sell your product to new customers. They can introduce it to their customers for a set price. 3. Allow other web sites to sell your product for a set commission. They can take a percentage of the sale and send you the rest of the order to. . .

SEO Copywriting Makeover: Good Rankings but No Sales Part 2 of 2

by Karon Thackston © 2004-2005 http://www.copywritingcourse.com In Part 1 of this article series, we looked at a local home security site that had fairly good rankings but whose conversion rate was lacking. (You can see the original copy here: http://www.copywritingcourse.com/topsecurity-original.pdf.) Here in the conclusion, you'll see how several changes helped maintain this company's good. . .

SEO Copywriting Makeover: Good Rankings but No Sales Part 1 of 2

by Karon Thackston © 2004-2005 http://www.copywritingcourse.com It's been a myth for as long as the Internet has been in existence. Get good rankings and your site will be successful. I hate to be the bearer of bad news, but that has never been the case. What you get when you achieve good search engine rankings is a lot of traffic. That *can* be a wonderful thing, but it by no means guaran. . .

Polling and campaigning made easier using online surveys

Whether campaigning for government, a local chapter or for election to the school council online surveys are the easy and effective election tool that will benefit any campaign. Use surveys to discover more about the electorate, to identifying the issues that really concern them so that each campaign can be tailored to reach the hearts and minds of the voters. Objective For any survey it is i. . .

Time Poverty

Hello Internet, There is a misguided thought that being busy is the same as making progress. With shorter deadlines, competing priorities, interruptions and even higher quality expectations, it brings today’s time challenges to another level. Yet the number of hours in the day has not changed. A common mistake that most people make is not allowing for a balanced life-style. Remember, one’s o. . .

“Super Verbs” Really Move Your Copy

By Karon Thackston © 2004 http://www.learn-copywriting.com Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when you can conjure emotions and visual imagery. . .

Writing Benefit-Driven Web Copy – 4 Steps to More Sales

By Glenn Murray * You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers? Recently I wrote an article explaining how to identify the benefits you offer your custome. . .

When Does

When I got my first TV anchor job, my news director gave me a piece of advice that everyone writing copy on the internet will do well to remember. "Be conversational," he said. "But be credible." In other words, you don't have to use all that formal "proper English" they drummed into you in sixth grade. But sloppy grammar and incorrect usage will destroy your credibility and detract from you. . .

Avoid Canned Pitches

Since I do several weekly radio talk shows in San Antonio, Texas, I often find myself on the receiving end of pitches from people who want to be a guest on my programs. Most pitches from PR firms are professional and brief... something any talk show producer/host appreciates. But I got one recently from a firm--in New York City, no less--which was a great example of how NOT to pitch. After I an. . .

Low Tech, High Performance--Don't Miss Free and Easy

Think about all the time you spend trying to get attract new customers. Online, you optimize for search engines, buy classified ads, exchange banners, look for other sites to link with, market through email, etc, etc. Offline, you send out webcards, attend networking events, and work on charity projects so people will get to know you. These things are good, but they're also time consuming and . . .

Online Customer Service is an Activity, not a Department

"Well, this is certainly different." I shouldn't have been surprised when my new customer said it, but his words still got me shaking my head in wonder. The customer had just bought my new ebook, but he was having trouble downloading it. So he sent an email asking for help. Instead of emailing him back, I went to his website, got his phone number, and called him directly. "You're a rare bird" . . .

Making Customer Satisfaction Surveys Work

Why bother? Good customer service is the life blood of any business. Although new customers are important good customer service will help generate customer loyalty and repeat business. With each satisfied customer your business is likely to win many more customers through recommendations and remember, if you are not taking care of your customers, your competition will. A Customer Satisfaction s. . .

[LNAME] , Are You Convinced? You Are In The Right Business!

Are You Convinced? You Are In The Right Business! By Chris Desouza, Access Income Solutions - HBI I started my own online business in 1998. I was convinced of its value. I was convinced that this is the right thing for me to do, as it was one of the most efficient way’s to start out on the Internet as far as marketing was concerned. But one fine day, it all came crashing down. I was a promoter . . .

Sell The Story, Not The Store

Imagine yourself sitting down in a meeting room to listen to a presentation by a speaker. The speaker begins by saying. "Statistics show" and then proceeds to reel off a list of figures aimed at making a point. Before long, though, you’ll probably be thinking about all the other places you’d rather be. Now imagine that the speaker begins by saying "Once upon a time" You automatically start pay. . .

Is It Me? Or Does My Ezine Have B.O. ?

Is It Me? Or Does My Ezine Have B.O. ? written by: Heston Nolan,Publisher-Ladder2Success Ezine You don't want to hear this and I didn't want to tell you but...No, your ezine doesn't have B.O. Well, I don't think it has.Actually, I haven't been close enough to determine if it does or doesn't. It just sits there in my mailbox until I get around to opening it. When I get to it (if I ever do). I. . .

So when are you going to make a name for yourself?

QUESTION: What are you doing on a daily basis to stand out from the gazillions of online marketers competing for attention? Are you one of those marketers that is hiding behind affiliate sites, and "canned" classified ads? Well I can pretty much guess you're not making money online. Why should I buy from you when there are thousands "HAWKING" the same products, and services that you are? Plus . . .

Write Your Way to the Top!

"Write to the Top!" I know, some of you are saying, "I don't know anything to write about" or "I'm not a writer," but in fact anyone can gain exposure through article writing. First, we all have some area of expertise. I write articles about marketing, because I know a lot about marketing. You can write articles about anything, building a website, fixing a car, shopping for the best bargin or. . .

Ad Tracking--Do or Die!

We all place ads, but do we all track them?? I am personally guilty of not tracking my ads all of the time, which is a BAD internet business practice. On the Internet, as business people we advertise our products or services in a variety of different places. We hope that we get a large response from every single one of our advertisements. Of course, there are many reasons why we do not. Our . . .

Evergreen Stories...Use Them To Get Free Publicity That Will

Remember the Barbra Streisand song from the 70's... Evergreen? One of the lines from that song is..."Fresh as the morning air..." Well, "evergreen" means something completely different to news people. Evergreen stories are NOT fresh. In fact, they're story ideas that sit in a file, sometimes for weeks or even months. They only get pulled out on slow news days when very little else is happening. . .

How To Do Well By Doing Good: Generating Traffic And

You've heard the saying a gazillion times: "Charity begins at home." But in this age of mass media, charity that begins at home can also proceed straight to your bottom line--by generating traffic to your web site or your business. And best of all, the mass media--especially the news media-- are ready, willing, and more than able to partner with you. Charity events and stories about community i. . .

To Get Free Publicity From The Media, You MUST Learn The Difference Between Advertising And Publicit

Advertising or Publicity? What’s the difference? The average TV viewer, radio listener, or newspaper reader would probably say, "There isn’t one. They’re both the same thing." But they’re not. Not by a long way. And knowing the difference can put a lot of money in your pocket. Not knowing the difference can mean taking a lot out with little in return. Here’s an example: Although I’ve spent m. . .

MiniSites Are The Power Of Marketing Income!

MiniSites Are The Power Of Marketing Income! Affiliate programs are still rolling strong on the internet, The problem with affiliate marketing is that 90% or more of the people that try their hand at it fail and give up leaving the company with what little money that you might have brought in from it. There is a ANSWER! Minisites are a huge income earner that you can start with the very first. . .

EyeTrack III - Can It Really SEE Your Visitors Thought Patterns?

EyeTrack III - Can It Really SEE Your Visitors Thought Patterns? By: Martin Lemieux This you DO NOT want to miss: The newest report out on "seeing" what people look at when they browse through your site and how they react to certain layouts, headlines, images, and text formats. Do you really want to know what people see when they visit your site? You think you're ready for the harsh reality?. . .

Are Doublers The Next Million Dollar Program?

Are Doubler Programs The Next Million Dollar Program? After researching programs on the internet for the last 5+ years finally someone did the right thing for every one trying to make money the quick and easy way. New Doubler Matrix programs are poping up all over the internet. These simple scripts are generating loads of income for the normal person looking to make a buck on line. Some people . . .

Clearing a Path for Happiness

In the United States, the pursuit of happiness is a god-given right and Americans have a document to prove it. But I wonder why the Founding Fathers deliberately phrased it, ‘the pursuit of happiness’, as if to say --- happiness in itself cannot be granted because it was, and still remains, tied to materialism. In the “pursuit” of happiness, it is each person’s own definition: riches, health,. . .

Closing Sales and Keeping Self Respect!

Did you enjoy the last sales experience of being hustled or closed, when you bought something like a car or stereo? I know we didn't. Do you think a sales whiz like Donald Trump actually needs a pushy sales close? Closing sales is sometimes a necessary evil for sales professionals. Do we really have to ask for the order? Not always. You can learn to sell a lot more, if and when you learn how . . .

What A Newsletter Can Do For Your Business

Newsletters are often thought of as easy, do-it-yourself communications projects. The reality is different…and that can be discouraging. Developing a good newsletter concept can be difficult and time-consuming. It takes market intelligence -- and maybe research -- to find out what people will read. Then it takes careful planning, discipline and skill to crank out something worthwhile on a. . .

Cooking Up a Winning Benefit Statement

In marketing it’s about WHAT you say, HOW OFTEN you say it, and WHO you say it to. You need three ingredients to cook up the all-important WHAT – a benefit statement that sells: 1) Knowing the customer. Who buys your product? Who influences the decision? What matters to these folks? How to get the information: Talk to your customers. Read trade publications. 2) Understanding the competiti. . .

Ten reasons why online surveys are the future of marketing

Ten reasons why online surveys are the future of marketing Customers are tough cookies. They're extremely media aware and increasingly cynical – it's a clever marketeer who can get under their skin. Online surveys reinvent the traditional format and offer a unique way of interaction – all the benefits of the internet without the programming. Here are ten reasons why they may be the silver bulle. . .

Web Copy – How Much is Enough?

Web Copy – How Much is Enough? By Glenn Murray * These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a vital component of any website. But. . .

Five Tips to Make Your Marketing More Creative

Same old same old just doesn't sell anymore. To make your marketing stand out, you need to get creative. Below are five tips designed to get your creative juices flowing. Some are brainteasers or are what Michael Michalko in "Thinkertoys" calls Linear Thinkertoys. Others fall under intuition or Intuitive Thinkertoys. Some tips may appeal to you more than others. My suggestion is to try them all. . .

How to Track Online Marketing ROI Using Cost-per-Action

How to Track Online Marketing ROI Using Cost-per-Action Forget clicks, page views, and impressions; the only way to effectively track your online marketing ROI is through Cost-per-Action (CPA) analysis. By Rick Crosby * As the online advertising market is poised to grow nearly $10 billion over the next six years, it’s essential that we remember the importance of measuring the effectiveness of t. . .

How to Generate Loads Of Free Traffic To Your Website!

One of the most popular ways to generate free traffic to your website these days is to use a free traffic exchange service. A traffic exhange is website service that enables you to view someones website, and others in turn view yours. You earn credits when you view someones site, and you use those credits to have others view your site. Internet marketers would like to know how to bring traffic. . .

Do You Use The Power Of Questions?

Generally, what do you think is the quickest way to initiate a conversation? Could it be by asking a question? Never think that just any old question will do ... BE creative, but be SPECIFIC. As a publisher, I get a large number of emails requesting more information from paid advertising. The subject line will have 'Tell me more', or 'We're interested' and I simply have NO idea of WHAT people . . .

Why radio advertising could be the best thing you ever did for your business

In the marketing world, radio has earned the reputation of being the odd step-cousin. You know the one. No one knows quite what to do with him. Especially at family gatherings when everyone tries hard to avoid sitting with him. (After all, who knows WHAT he'll start talking about.) Much of that reputation comes from radio being tough to track. On one hand, radio does work. Businesses do notice . . .

Progressive Headlines Guide Customers To Buy

by Karon Thackston © 2004 http://www.learn-copywriting.com Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers’ attention with the headline, the chance of them reading your copy is virtually none. But headlines (and sub-headlines) play a vital part in the copywriting process for other reasons. . .

Eight Simple Ways To Use Promotional Products Online

With the increase competition on the Internet, it can be hard to find ways to make your company seem different from everyone else. One thing I believe Internet marketers are failing to utilize correctly is promotional products. Promotion products are every day items that are printed with your company logo, slogan, web site address, or any other message you want to promote. The first thing that. . .

Engage Your Customer – Write About Benefits

Engage Your Customer – Write About Benefits By Glenn Murray * Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers? I bet you said “Yes”. But are you sure you listed benefits? If you’ll bear with me for another 10 seconds, I’d like to test out a theory on you. Recap your answers – maybe even write them down. Now list the 5 main things your business does. In othe. . .