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How to Make the Most of Your Website Copywriter

How to Make the Most of Your Website Copywriter By Glenn Murray * Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey. But copywriting possesses one key element that most other forms of art don’t – a commercial imperative. Because the copywr. . .

What Does Your Business Card Say?

What Does Your Business Card Say? More about advertising by BIG Mike McDaniel Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don't make an effort to get them into the hands of those who can hire them or buy from them. Everyday people throw away stacks of undelivered business cards. Money down the dumper. Your goa. . .

For newer sites, Web Marketing depends on "titles" & "links"!

For newer sites, Web Marketing depends on "titles" & "links"! By: Martin Lemieux We all start out the same. Some have budgets, some don't. The one true factor out there is that we all want to expose our business. For 99% of us, starting out in the world of web marketing means a few things: - A huge learning curve - Endless nights working - Trial & Error - Learning the ropes Compared to older mo. . .

Advertising And Marketing: Finally, A Plan!

First things first. Let's define the two. Advertising is the act of getting your message in front of an audience. There are any number of ways to do this, but that's really not the theme of this message. Being able to track a sale backwards to the advertising that produced it, is. Second, marketing is the overall process you use to promote your products and services. This includes advertising, . . .

What's Your Selling Sentence?

What's your Selling Sentence? more about advertising from BIG Mike McDaniel What's your Selling Sentence? If you have a business, you need a selling sentence. Sometimes called the Defining Sentence or the Secondary Statement, the Selling Sentence is the group of words that clarify and refine the nature of your business when seen or heard with the name or logo of your business. You tell ‘em wha. . .

Architect or Building Designer – Who Do You Choose?

Architect or Building Designer – Who Do You Choose? Thinking of building a new home or complex? Will you use an architect or a building designer? By Glenn Murray * Both are involved in the design of buildings – their appearance, layout, structure, and so on. But what’s the difference? The simplest difference is a legal one. To be called an “architect” in NSW, you have to be registered with th. . .

35% Revenue Increase… from Your Website!

35% Revenue Increase… from Your Website! 2 Golden Rules for an Engaging Website 35% of visitors fail to achieve their goal when they visit company websites! By following 2 simple rules, you can increase your web-derived revenue by 1/3 or more! By Glenn Murray * Renowned website usability researcher, Jakob Nielsen, today (Nov 24) published results of his latest study. His test subjects used 139. . .

Race and Racism – Some Concepts Defined

Race and Racism – Some Concepts Defined By Glenn Murray * Despite adamant claims to the contrary, racism continues to plague many peoples around the world. The first step toward resolving issues of racial intolerance and prejudice is to develop an understanding of the underlying concepts and their labels. This (rather long) article touches on the following topics: - Stereotypes, Race, and Ra. . .

Writing Newsletters – Tricks of the Trade

Writing Newsletters – Tricks of the Trade Follow 10 simple rules of thumb, and you’ll soon be writing great newsletters and reaping the rewards. By Glenn Murray * Company newsletters can be an amazingly successful marketing technique. Whether you want to up-sell or cross-sell, establish your brand or establish your authority, or simply reach a wider market, a newsletter can do the job for you.. . .

The Sit Back And Do Nothing Approach To Marketing

The Sit Back And Do Nothing Approach To Marketing © Phillip Fuller I remember the old days in network marketing, where new companies would pop-up, recruiting anyone that had a pulse and could leave a 'dot' on the mirror when held under their nose ... it was considered a bonus if you got two dots (just kidding). They promised "Don't worry ... we'll build your downline for you. At first glance. . .

Boost Buyer Confidence By Assuming The Sale

The below article is also online here: http://quikonnex.com/channel/link.php?id=2598 Boost Buyer Confidence By Assuming The Sale Copyright © Phillip Fuller I saw something in town the other day that just really struck me as funny. Not only that, however, it really nailed home a strong lesson for me about how to make more money. I was driving down main s. . .

Affiliate Programs: Ad Copy Dilemmas - Good or Bad?

It's interesting for me to watch the affiliate programs. Some create compelling ad copy, almost pressuring readers to dig for their their wallets, whip out the credit card & purchase their product or service. Other affiliate deals provide herd ads that never impress anyone. It then becomes essential to re-write the ad or hire an ad copy service. We now face the problem of obtaining permission . . .

Mobile Marketing a new age strategy

More and more companies seem to be looking for new and innovative ways to market their products. Overlooking most of the traditional marketing techniques, more companies are pioneering the relatively new mobile marketing campaign. Mobile event trailers and vehicle graphic wraps are bringing the products directly to the consumers. With an array of games, giveaways, contests and twenty-five foot . . .

I'm getting real Tired Of Seeing The "F" Word

Yup, it seems wherever I go nowadays that's all I see "F" this, "F" that. I'm getting real sick and tired of seeing it. Especially when it's not the truth, which is 99% of the time. Yes, it's over used to the point that it has totally lost the meaning we used to ascribe to it. I remember, and it hasn't been that long ago, that when someone used the "F" word you could count on it meaning just on. . .

Expose Yourself!

That's what you need to do, if you want to maximize the traffic to your website. You need to expose yourself to as many pairs of eyes as you possibly can. Paying for advertising is one way to accomplish that, but there are many other much more subtle ways to expose yourself, that can often generate much more targeted traffic. Probably the best way to expose yourself is by writing articles and s. . .

Keeping Customers With Communication

You work hard to attract new customers, right? Mailings, phone calls, ads, publicity. You have an annual marketing plan devoted to bringing in new customers. What about the customers you already have? What are you doing for them? Of course, you’re delivering a top quality product or service at a competitive price. But that’s not enough. Business wisdom says current customers are your bes. . .

What’s Your Identity?

Identity theft is a hot topic these days – at least on a personal level. In business, though, the serious issue is identity neglect! What do I mean? I mean many businesses don’t pay attention to identity issues. That’s because they don’t understand maintaining a consistent identity is a low-cost way to maximize impact. Consistency and professionalism are the keys. That’s what can help eve. . .

How "on target" is your marketing?

So, do you know the people buying your products and services? I mean, really know? Their likes, dislikes, what they're watching, what they want, what they need? The people who are either buying your products and services or who could be buying your products and services are your target market. Understanding this market is essential to your marketing. Actually, it's essential to your business. . .

SHOULD YOU JOIN AN 'AFFILIATE' PROGRAM?

SHOULD YOU JOIN AN 'AFFILIATE' PROGRAM? And what to look for! »§«·´¯`·.,¸¸,»» By Anne Ahira There sure are a lot of Affiliate Programs out there for you to choose from, aren't there?! If you have a busy site or a large newsletter, you can start earning money right away! Sounds good! But....you're going to need lots of traffic to do the 'earning right away' thing. So, if you have a new site, . . .

Branding Yourself Through Your MLM Downline...

Most MLM marketers underestimate the branding process through their very own downline. The opportunity is right under their nose, and it amazes me how many miss it! Making a profit is the main reason you do business, however "Branding" yourself through your downline will get your downline interacting with you, and doing more business in the process! So here are some actions you can take in ord. . .

Four creative ways to add power to your marketing

There's a hard truth about marketing: People don't care about businesses (and that includes your business). What they care about is how your business's products or services can solve THEIR problems, meet THEIR needs and make THEIR lives easier. In other words, you need to explain the benefits of your product or service, not the features. So what do I mean by features and benefits. Features ar. . .

Some facts about Banner Impressions Vs. Click-Throughs

"With a slight side trip into CPM, CTR, and CR" Internet jargon can sometimes be very confusing, even for the most experienced marketing professional. One such example is the difference between, what are called Ad impressions and click- throughs. An Ad impression is simply the number of times your Ad, be it banner, button, or text link, has been or will be exposed to a potential viewer. Simply. . .

Six Ways To Build Trust

Building trust and confidence in your buyer is very important if you are going to make that sale online. Here are some great ideas that will add a great deal of confidence in your site. -- Who are you ? Give as much information as you can regarding who you are. How long you have been in business? If you can provide a picture and short autobiographical sketch of yourself...especially details . . .

Don't Blame It On The Webmaster

I'm going to try here to give you some very valuable information. We all have a tendency to want to blame someone else when something isn't right or the way we think it should be. If you take nothing else from this article take this, before you blame the webmaster of the site you are viewing look at your system settings. Yes, there are some horrible web pages on the internet and no matter what . . .

Why are so many, making so little?

Wherever you look on-line, you'll find thousands promoting online businesses, but ask them,and if their honest enough to tell the truth, you will find that more than 99% of them have yet to make a penny! I would like to take some of your valuable time and try to save you, even more of it. The subject! Why are so many, making so little? One of the main reasons, is that there are just so many Aff. . .

THE SIX MOST COMMON BARRIERS TO SALES SUCCESS

There are a variety of reasons and excuses behind poor sales lead management because the $10 to $2000 companies spend to generate each business to business inquiry largely go to waste. I call them Barriers To Sales success. Here are six of the most common which plague businesses today. 1.SENIOR MANAGEMENT DOES NOT CARE Paid to lead the organization in the big picture issues of market strategy, . . .

Invisible web content? Yes it exists!

A great deal of the really good content on the www is contained in databases, so what, you say. Well, most search engines are unable to access these databases in their search process. In other words, this is data you'll never locate unless you know it's out there and you know exactly how to access it. As I said in the above paragraph search e-sources for the most part are unable to access infor. . .

Common Advertising MISTAKES

One of the mistakes most often made, is not looking at your product or service announcement from the point of view of your customer. Stand back and look at what you are offering, how can you present that service or product in such a way that it will appeal to you. If you are offering a service, why should someone buy it from you, rather than the other 1000 people offering that same service? Som. . .

Not all *BizOp* Leads are Created Equal

There are many ways to acquire "business opportunity seeker" leads, however you should be very careful how you go about it. If you're purchasing from a third party, make sure you know your source. To give you an idea of how *BizOp* leads are generated, processed, and marketed to end users, here's an overview of the various grades of leads (how they are qualified, or not qualified). (1) Scrap. . .

Seven ways a copywriter can make or break your business

Think you can’t afford to hire a copywriter? Think again. Here are seven ways a copywriter can contribute to the success of your business. #1 – Save you time. Chances are, you have more than enough things to fill your day with other than writing brochure copy or freshening your Web site or getting that pesky newsletter article off your desk. When you hire a professional copywriter, not only are. . .

Creating a Good First Impression

No doubt about it, first impressions are important – whether you’re meeting a prospective mate’s family or introducing a product. What you say, how you say it, and when you say it are all critical. After all, your product’s only new once! Of course, you’ll create a product introduction communications plan, and stick to it. You know continuity works. And you’ll set aside adequate funding for. . .

Just Imagine!

Internet User Imagine, just for a minute that the real world started operating like the Internet does. First, we'd have a choice of two brands of everything. Instead of dozens or even hundreds as we do now. Want soup, it's either brand A. or brand B. Need a new car, again, A. or B. (feel free to substitute IE for brand A. and N for brand B.) Sure sounds like things would be simpler, and if. . .

Who Are The Ones Making Money On The WWW ?

Well, Let's Talk MULTI-STREAM ! And I don't Mean The Mississippi! Everywhere you look these days you see a web site or a new book claiming the site owner or book author has made MILLIONS on the Internet. Yes, a few have made it big, but the vast majority are sitting in front of there computer with glazed eyes between trips to the mailbox looking for non-existent checks. As much as you might wan. . .

The corporate Logo

The corporate Logo An investigation into how your corporate logo says more about your company than you can. Almost every month, you can read an article in the press about another major company which has revamped its corporate identity at a cost of several million dollars. To be fair, the simple act of redesigning a company’s corporate image is not what costs such an exorbitant sum: it doe. . .

Top 7 things to do before you hire a copywriter

Now that you’ve decided to hire a copywriter, how do you go about finding one? Here are seven things to look for to make sure the match is a good one. #1 – Define your expectations. Are you looking for a copywriter or a technical writer? Do you need a writer that can take a project and run with it or do you need someone who will follow strict guidelines? Do you want a writer with the ability to. . .

Increase traffic? Now there's a MILLION dollor question.

The answer to this question is not an easy one in many respects, but mainly It's almost impossible for one answer to be correct for every circumstance. I began my venture into cyber space with absolutely no computer knowledge what-so-ever. Not only was I computer illiterate I didn't know the InterNet from a fishing Net. One of the very first things I learned was that the Internet can be a very . . .

Does Your Copy Look "Fake" To the Search Engines?

by Karon Thackston © 2004 http://www.copywritingcourse.com/keyword From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our Meta tags, it has been obvious that search engines love text. The more advanced the engines have gotten over the years. . .

Leaders - Fast Track Your Affiliate/MLM Members to more *Sales*...

What's the best way to get new paid members in your MLM, or affiliate program off to a fast start? Here is what I teach my Empowerism group to do. Get fresh leads in their hands, and have them call potential prospects to "feed" their Empowerism email follow system, i.e. the request for the free sample autoresponder. I call it the "Fast Track to more Affiliate/MLM Prospects and Sales" if. . .

Why Passenger Surveys are a Transport Operators Best Friend

Public transport operators who already use passenger surveys may not fully appreciate the multiple benefits that surveys can bring. Not only are surveys an efficient method of market research that will help identify areas of passenger dissatisfaction, they are also perfect for measuring the effects of improvements and can, at the same time, help promote new initiatives to customers using the se. . .

Help Wanted...

Hello again fellow publishers... I'm looking for some help, because my Editor, and CO-Editor are MIA. (missing in action), i.e. they don't have the time to work with me anymore. As I've always believed, and still do to this day: people make time for what they really want to do, so when someone says they don't have the time, what they are really saying is, "I don't have time for you, or wha. . .

The Mission I Envision...

Hello fellow publishers... my name is Harry Fassett, founder, and CO-OWNER of amazines.com. I'm writing to you today, because I have the opportunity to step into the forefront, and share with you our company's Mission statement, i.e., why we are in business. I feel like the musician "Phil Collins" from the band Genesis who did a similar thing, and stepped out from behind the scenes to become th. . .

It’s Better to Ask than Assume.(The Power of Market Research.)

No doubt about it. Smart marketing takes finesse. Nowhere is that truism more apt than in message definition. If you want to craft a compelling message, you need to understand your prospective buyer’s motivation. I had a boss once whose favorite saying was "Don't assume. It makes an ass out of you and me." Drove me nuts, but you know what? It stuck. It was meaningful, memorable (althoug. . .

BIZOP LEADS: When To Buy Them, How To work Them

Question: When is the best time to purchase *BizOp* Leads from a vendor? Answer: As soon as your provider gets them in. WHY??? Because as soon as your source gets them in, and ships them over to you, they are extremely fresh (assuming you have a reliable broker, and trust what they are sending to you are fresh), and most of the leads (minus the junk some YAHOOS put in the "OPT-IN" form) wi. . .

Succeed by taking risks

Succeed by taking risks Taking risks is difficult - whether for an individual or a company - because it involves uncertainty. Fear of the unknown ends to hold us back. But because risk is one of the main paths to success, intelligent, calculating risk taking is worthwhile. Here are a few tips to bear in mind: Don’t focus only on the negative. Consider the possible benefits - you’ll never re. . .

What makes a good leader?

What makes a good leader? If you command wisely, you will be obeyed cheerfully. A good leader is less concerned with who is right than what is right. Leaders exist to make sensible exceptions to general rules. A good leader takes a little more than his/her share of the blame and a little less than his/her share of the credit. The difference between promising ideas and productive . . .

Do Your Customers, Know Who You Are?

Can you remember going to the hardware store and all the employees as well as most of the customers knew your name and you their's? It seems as if those days are gone forever. That doesn't however, mean that we give up on the idea of personalized service. Generally, when you talk about making your operation more "personal," you mean obtaining demographic information on your customers to allow i. . .

The consequences of "Board Think"

By Allan Gorman (www.agcd.com) A few nights ago I went to a strategic planning session for an organization I belong to. Of course, as it is with most organizations (or businesses), the main concern on the agenda was membership (or how to get more customers). This wasn’t the first session they've had, mind you. Planning (and planning and planning) is something they’ve been doing on a regular. . .

“Seven Questions For Your Publishing Success”—Part III: What Are YOUR Guiding Principles?

“Seven Questions For Your Publishing Success”—Part III: What Are YOUR Guiding Principles? By Rev. Richard Boeck If you’re still with me at this juncture, reading Part III of this series, I’m going to assume that you’ve pretty well answered the question, “Who Are YOU?” You’ve reached a conclusion about what makes you tick and what values and principles you believe in and will uphold in your bus. . .

FIVE TESTS OF AN EFFECTIVE MESSAGE

In marketing communications what you say is as important as where and how often you say it -- the "what" being your central message or promise. So how do you come up with the right message? Well, the first and most important step is to know your customers. What benefit(s) do they derive from working with your company? What problems do you solve for them? Customer benefit is the driving fo. . .

GROW YOUR BRAND ASSETS

Okay. Raise your hand if you think brand management is just for BIG companies (like Target, McDonalds or Ford.) Wow! That's a lot of hands! Well, guess what? You're all wrong. Brand issues are important to ALL companies for the simple reason that people buy from other people. People have personalities. Branding establishes and communicates a company's personality (sometimes referred to as . . .

Getting Published

Getting published By: Roy Bartell Maybe you know more about a particular subject than anyone else. If so, you might have considered writing a book about it. Your problem is that having written the book, no one is interested in publishing it. To compound your dilemma, you know that there is a small, but enthusiastic market out there eager to share your knowledge. However, each publisher that yo. . .

Sales secrets you can use

Sales secrets you can use By Roy Bartell This may come as a surprise... to you if you're running a successful business online or offline. Selling is a science, and you can benefit from its proven methods. You may even be selling without realizing it. Let me share some tips with you to help you deliver the perfect presentation. Know who you are selling to. If you’re doing a presentation befo. . .

“Seven Questions For Your Publishing Success”---Part I: Who Are YOU?

“Seven Questions For Your Publishing Success”--Part I: Who Are YOU? by Rev. Richard Boeck So you’re an online, internet publisher, huh? Or just thinking about starting an ezine or website? You’ve heard about how much money can be made with an ezine and/or a website, and so many people are pushing the idea with their ebooks and ezines, that you’re convinced you’re destined to be the next grea. . .

The Art of Direct Mailing

Art of Direct MailingThe In any industry, direct mail shots remain one of the most effective means of drumming up new business. To ensure that the mail shots themselves are of a high standard there are three main criteria to be observed, namely; content, design and the target list. The latter is, in a way, the most important, as without a comprehensive and accurate list of names and addres. . .

Give People A Reason To Visit Your Web Site!

That is the single most important thing to remember about promoting a website. Commit it to memory, and remind yourself of it often. Don't make the mistake of thinking (all my hard work and all the great stuff, if I build it they'll come) Nothing could be further from the truth! Here's the truth, No one cares about your web-site! There are experienced Internet Pros that have forgotten this impo. . .

Branding lessons from the Orp man

By Allan Gorman (www.agcd.com) A few of us in the office were having a conversation about the effectiveness of brand distinction the other day and it reminded me of a cute little episode I thought I'd share with you. A number of years ago, my wife and I were on a NYC subway train going across the Manhattan Bridge into Brooklyn. Standing at the end of our car was a young man in his twenties dres. . .

"Why? Why you? What's in it for me?"(Offering a solution-based answer)

by Allan Gorman (www.agcd.com) I got a call recently -- someone got my name out of the Yellow Pages. He asked if I did Graphic Design and then asked: "How much do you charge for a brochure?" Now it's perfectly understandable why he would approach me this way -- he doesn't know me, doesn't know my company, doesn't know our work, and has nothing to base his decision on other than price. In other. . .

Strategy for the year ahead

Strategy for the year ahead By: Roy Bartell Every company should have a clearly defined strategy for their coming business year..... Defining your strategy Companies which lack strategy lack direction, and tend to drift from one year to the next without stopping, looking around and deciding if they are moving in the right direction. The task of giving a company a corporate goal is the jo. . .

"Just IN TIME Marketing"

Ever notice just about every marketing GURU on the net has a "secret". Guru, "psst...hey buddy", Yes, they whisper really low talking out of the side of thier mouth (so it appears that you are the only person in the World they've told this too, i.e. you have the "inside scoop") saying something like, "Learn my most advanced marketing machine secrets to totally automate your online busin. . .

What You Must Do To Get Ready

What You Must Do To Get Ready "Before" You Submit to Search Engines. By Tracie Johansen Now that your web site is ready to submit you just can't wait to get it listed in every search engine on the Internet. Before you submit your site, here is a checklist of what you will need. 1. Make sure to have everything in a file ready to cut and paste when you get there. You can use your noteboo. . .

Profit From Pay-Per-Click Search Engines

Making the Most Profit From Pay-Per-Click Search Engines by Tracie Johansen Nothing will build your business faster than ranking number 1 in the search engines. With pay-per-click search engines you can achieve this practically over night. But beware, it can cost you an arm and a leg if your not careful. You will want to bid so you can be in the top 3 Premium Listings on Overture so that y. . .

Secret to success revealed!

Marketing. That's it. That's the secret to your online success. Running your business without marketing is like being in a dark room with a flashlight and no batteries...you know you are there, but nobody else does! The key to making your marketing work is to minimize your expenses while you maximize your profit. Most products that are sold online are electronic, which means that once yo. . .

Key words and phrases to skyrocket your sales

------------------------------------------------------------ Note to the editor: Please feel free to publish this article as long as the tagline is intact. This article is also available at http://www.bpcpublishing.com Would you like to swap ezine ads? Please email me at: info@bpcpublishing.com ------------------------------------------------------------ Key words and phrases to skyrocket you. . .

Overnight Success?

I remember watching my Dad start up his own business. He picked a great product that there was a demand for and a great time to sell it. He went into the automotive parts business right after World War II. During that time, no one had a lot of money, so most people couldn't afford to buy a new car. Therefore, more and more people were fixing the cars they had and there was a great demand for pa. . .

The Golden Retriever and YOUR Business

What does a Golden Retriever have to do with your business, you ask? For those of you who aren't familiar with them, Goldens have an outlook on life that is quite incredible. They never give up. I had a Golden named Ruff who developed a malignant tumor on his corotid artery (the one in the neck that sends blood from the brain back down into the heart). I noticed that he was eating, but losing w. . .

The Carrot On The Stick Formula

People online are much like those offline when it comes to promoting and marketing their products, affiliate links or services. They look for the easiest, quickest way to do it as long as it is cheap or free and does not involve any work on their part. Unfortunately there just isn't any way to do it without some effort and work and plannning on your part. Here is a simple formula to apply w. . .

Another 15 ways to kick your sales into high gear

------------------------------------------------------------ Note to the editor: Please feel free to publish this article as long as the tagline is intact. This article is also available at http://www.bpcpublishing.com If you want to make more moneywith your ezine, sign up for our amazing 50% commission affiliate program! ------------------------------------------------------------ Another 1. . .

15 ways to kick your sales into high gear

------------------------------------------------------------ Note to the editor: Please feel free to publish this article as long as the tagline is intact. This article is also available at http://www.bpcpublishing.com If you want to make more moneywith your ezine, sign up for our amazing 50% commission affiliate program! ------------------------------------------------------------ If your s. . .

Is your time FREE?

I saw this ad in a newsletter the other day: (Ad begins) NEED MONEY? This is how to get it FREE! Hot business opportunity allows you to cash in on Internet growth! Profit from * domain hosting (including ready to move into websites) * website design * traffic! Everything you need to succeed, FREE! Sign up now at (Ad ends) Let me ask you a question: Is your time free? They are stating in the ad . . .

How to Make Your Own Tracking Links

How to Make Your Own Tracking Links Are you tired of promoting your site and your affiliate programs and not knowing what's working and what's not? If your web host offers stats that at least let you know what pages people are going to. This will work for you. Below you will find a simple HTML code to use to make your own redirect pages. You can use it for pages on your site and use a differ. . .

Your online money machine - Rent, Buy, or Build

------------------------------------------------------------ Note to the editor: Please feel free to publish this article as long as the tagline is intact. This article is also available at http://www.bpcpublishing.com Would you like to swap ezine ads? Please email me at: info@bpcpublishing.com ------------------------------------------------------------ Your online money machine - Rent, Buy,. . .

Multiplying Profits by Networking What You Sell

Want to make your profits go from linear to exponential? Use Networking to Explode your results! Smart marketers are networking, and getting referrals on a regular basis to grow thier business. What, you think the Internet is going to save you the "little guy" from having to do this now? Absolutely not! The Internet is just that, the "Internet". No more, no less, however it does give you the . . .

Warning! Beware Of Ad Attacks

Warning! Beware Of Ad Attacks by Sheryl Rich copyright 2002 Is it just me? ...or is the current trend in ezine advertising beginning to look like an ad 'feeding frenzy'? With several years of online marketing under my belt and having published two of my own newsletters during most of that time, I have watched, and participated in, many of the 'ad fads' which continuously wane in and out of. . .

Paddling Your Own Boat

Learning to promote your site online is a daily activity that takes a lot of work. There is no shortcut to success for those who work online. Here is the good news: There are a lot of resources available to help with the task. Here a five tips on learning to promote online: 1) SEARCH ENGINES-Utilize the power of the search engines to locate the resources you need to help with promotion. Ma. . .

Old Saws Cut Deep

Old Saws Cut Deep ©2003 By: Pamela Geiss Remember all those little sayings you grew up with? Well, let's take a trip down memory lane and update it for today's Internet! "A rolling stone gathers no moss." - This one is dedicated to the entrepreneur who gets in a business today, promotes it for 2 weeks and says, "This doesn't work." and goes on to something else. "Rome wasn't built in a day." - . . .

How to Slay the Dragon

How to Slay the Dragon ©2003 By: Pamela Geiss There is a dragon, you know. It's the dragon of self-doubt. Somewhere in your brain is a little dragon with a BIG voice that keeps telling you, "You can't build a business online! What makes you think you can be rich? Who in the world do you think you are, anyway - a guru?" And, to make matters worse, there's your spouse, loved ones, significant oth. . .

5 Ways To Automate Your Site

Automating your online business is one of the most important steps you can take to insure your success on the internet. If you have been on the internet for any time at all, you know that there are just too many tasks to do each day to be really efficient and productive with them all. Learning to delegate some of those routine, daily activities is one way to insure your site's success and. . .

Are They Wearing White Hats ?

Time was when you could tell the good guys from the bad just by taking note of the color of the hat that they wore. A white one always meant that they were good and could be trusted to do the right, and honorable thing. Those who were in black hats were the bad guys and were to be avoided like the plague. They could not be trusted. They were always the ones who did the bad things. Y. . .

You Think YOU'VE Been Scammed?

Boy was I scammed! It was my first try at an Internet business. I saw an ad that you could get your own casino. Please do not confuse this with one that is going around new where you can sign up to be an affiliate at a group of casinos. This one was one where you paid them to make your casino. You chose your own casino name. They registered it and made the casino on a theme that went with the n. . .

Pitfalls of Internet Marketing

Have you seen articles on the problems facing those of us who no longer leave home at 7 am and clock in at a "regular" job? They usually focus on ways to get motivated, to avoid the temptations that sabotage a home based business such as sleeping in, chatting with retired (or pretty) neighbors, mowing the lawn, all before booting up the computer. I don't believe these articles. The home base. . .