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Make REAL money being exclusive------------------------------------------------------------ Note to the editor: Please feel free to publish this article as long as the tagline is intact. This article is also available at http://www.bpcpublishing.comIf you want to make more money with your ezine, sign up for our amazing 50% commission affiliate program! ------------------------------------------------------------ Make REAL money being exclusive copyright 2001, Terry Telford There are millions of dollars to be made on the internet. How much are you making? If you are making as much as you want, then please stop reading. If you would like to make REAL money on the internet, read on. Let's cut right to the chase. Some business categories on the internet are becoming saturated. If you are doing business in one of these saturated categories, it's easy to get lost in the sea of information. So what's the solution? You can invest heavily in marketing and get your name in front of more surfers than your competition, but you need a large cash flow or a lot of time. You can try an entirely new business segment, but you will have a long learning curve. You can give up and go sit in the corner, or you can target new markets with your current product or service and become exclusive. Think about the success you could enjoy if you were one of the only companies that offered your product or service. What if you were the only one! Read on and I'll show you how to be one of the few companies in your category to enjoy the success of exclusivity, regardless of what you sell. Let's use internet marketing as an example. This business category is on the verge of saturation. There are literally thousands upon thousands of companies selling marketing services, products and software. Why? Because marketing is a vital function of running a successful internet business. But who do these internet marketers market to? Other internet marketers. It's like a merry-go-round, one marketer markets to the next to the next to the next to.. you get the point. So how do you get off the proverbial merry-go-round and become an "exclusive" instead of an "ordinary, run of the mill?" You expand your market by diversifying into other business categories with the product you already have. Let's look at an example. Joe's Email Mania software has been on the market for 6 months. He has banner ads at marketing sites, he publishes an ezine every two weeks, he has reciprocal links with complimentary sites, he's doing OK, but not spectacular. Suddenly, Joe gets an idea. What if he marketed his software to accountants! No, Joe is not crazy, read on. Most accountants are great at what they do. Number crunching. But accountants are typically not marketers. Why should they be? They're accountants. But they NEED marketing in order to get new customers and continue growing their businesses, the same as you and I. So Joe goes surfing, he visits a few accounting sites and gets an overview of the industry. Joe is very excited and interested in introducing his Email Mania software to this market, so he emails a couple of accountants to see how they promote themselves. Based on his research, Joe develops an email sales letter targeted to accountants and explains how they will benefit by sending personalized email to their clients and potential clients using his software. What's the result? First, Joe increases his sales by 587%. Second, accountants who purchased his Email Mania software were so impressed, that they recommended it to their colleagues and other business owners who also bought the product, increasing Joe's sales even further. Now take this technique and apply it to your business and your industry. There are countless ways to rethink and repackage your product to make it suitable for other markets. The best thing is, you may be the only one in your business category that is doing it. Suddenly, you are an exclusive and that is where the REAL money is. I wish you much success. Good luck, and God Bless. ------------------------------------------------------------ Vitals: Terry Telford is the author of the popular ebook, Website Ladder, and the founder of bpc publishing, where you can pick up your FREE and almost FREE website marketing and traffic tools. Visit http://www.bpcpublishing.com today! ------------------------------------------------------------ ------------------------------------------------------------ To subscribe to this service please click on the following link ezine_articles@yahoo.com?subject=subscribe_bpc_articles ------------------------------------------------------------
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