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Paint A Picture That Entices Your ProspectYou are excited about your product or service. Otherwise, you wouldn't be offering it to the world.But your prospect isn't so excited -- yet. He has to be given a reason to be, and most often your product alone isn't enough. He wants to know what's in it for him. What will your product or service do in his life? The best marketing communications paint a vivid picture for him, letting him see himself enjoying the big benefit you have to offer. Show him a warm, sunny day when he's playing catch in the back yard with his five-year-old. His son is making memories, and the snobby neighbor next door looks over in envy at his gorgeous lawn. All because he used your grass seed. Show him moving into the big, corner office. He looks out his window to admire his shiny new sports car. His former rival comes in to grudgingly congratulate him on his new promotion. But he had an unfair advantage getting here -- your software program. Show her shopping for a new wardrobe. Admiring heads turn as she walks down the street, all because she took your nutritional supplement. You want to make your prospect a promise. Identify a fear or desire, and then tell him what you're going to do for him -- what benefit you have for him -- that will eliminate this fear or fulfill this desire. Then make him "see" himself reaping the benefits of your promise. It goes without saying (but I'm going to say it anyway) that your promise had better be real. You may sell someone once on a false promise, but in the long run you're hurting yourself. But when you show your prospect the honest-to-goodness benefit of doing business with you, he's that much more likely to want what you have to offer. Does your marketing forge an emotional connection with your prospects? It can. Lisa Packer delivers persuasive, targeted copywriting that dramatically increases your business. Unleash the power of words on behalf of your business by visiting http://www.dramatic-copy.com today.
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