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Harnessing the Power of the Unknown: Move from Repeating the Past to Re-inven...

The Unknown - it is scary territory for many, something to be avoided for others and shameful for those who feel they are supposed to know everything. What is your relationship with the Unknown? Take a moment to ponder it because your attitude towards and experience of this is what governs your ability to create, to innovate and truly bring more of yourself out into the world - in short to b. . .

20 Power Marketing™ Tips

20 Power Marketing™ Tips Use these powerful yet simple tips from the national best-seller, "Secrets of Power Marketing: Promote Brand You" - the first guide to personal marketing for non-marketers. Create and grant an annual award. Send hand written congratulations and thank you notes. Send greeting cards for some occasion other than Christmas. Send postcards when you travel and even when you. . .

Your Company Needs an E-Mail Policy

Why is it imperative to have a company E-Mail Policy? It is simply good business, that’s why! In addition, having a clear and detailed e-mail policy in place, one that employees sign and date before they are allowed access through your business’ computers, is critical to you being able to enforce or react to situations that may arise at a later date. Even assuming you have the best folks wo. . .

Autoresponder Hell!

Autoresponders are neato tools that allow incoming e-mail to you or through your site to receive an “automated response” almost instantly. We’ve all received these little acknowledgments – sometimes not even being aware they are automatically generated. As with everything technology autoresponders can be heaven or hell. When used properly they are an efficient information dissemination tool. . .

How to Recognize Stress Before it Turns Into Anger

After a stressful day as a computer programmer, Jim pulled into his driveway. The children’s toys were scattered on the walkway to the house. He immediately began noticing slight tension in his muscles and apprehension in his stomach. Entering his house, his wife ignored him while she talked with her sister on the telephone. His heart started beating a little faster. Looking around, he noticed. . .

Monday Morning Mindfulness 08/23/2004

Welcome to Monday Morning Mindfulness . . . to my Clients, Colleagues and Friends. Join me every other Monday in getting motivated and inspired to act/think/feel something differently. 1. ON SPECIAL OFFERS AND INVITATIONS Would you like to be paid to speak? Learn how to connect with your audience? Persuade people to act on what you say? You can get answers to these questions and more t. . .

Compentency Two - Your Strategic Message

First of all, let me tell you that I love writing The Small Business Guru Tip Letter. In each letter I want to 'tap, tap, tap' on your computer screen and say, 'Yoo hoo, You there? Can we talk for just a minute? Please let me grab your attention for just a minute and ask you to focus on being pro-active about building your business.' If you're one of the few small business owners that already. . .

10 Effective Ways To Gain More New Ezine Subscribers

1. Swap ads with other ezine publishers. Swap sponsor, feature, classified or solo ads with publishers who have subscribers targeted to be interested in what your ezine covers. This will provide both you and the other publisher with a terrific way to get more subscriptions at no cost. When choosing ezines to swap ads with, pick ezines that offer content that your new subscribers would be inte. . .

What's Your Selling Sentence?

What's your Selling Sentence? more about advertising from BIG Mike McDaniel What's your Selling Sentence? If you have a business, you need a selling sentence. Sometimes called the Defining Sentence or the Secondary Statement, the Selling Sentence is the group of words that clarify and refine the nature of your business when seen or heard with the name or logo of your business. You tell ‘em wha. . .

WHY USPs DON'T WORK

The USP (Unique Selling Proposition) is based on the assumption that if you can't be better than the competition then being different will usually suffice. It is true that most businesses scrape by in the midst of mediocrity. The bosses of these firms see an industry or profession that looks lucrative and join the ranks in a 'me too, I'd like some of that action', kind of way. If there's enou. . .

Working at Home - The One Thing You MUST Know

Copyright© Trent Brownrigg www.work-at-home-jobs-iowa.com I grant permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way (grammatical corrections accepted). Working at Home - The One Thing You MUST Know You will spend more time, effort, money, and headaches in the beginning of start. . .

Turn Your Vinyl Banner into an Advertising Masterpiece

By its very nature, a vinyl banner is meant to be like a big flexible poster or billboard. That makes it a piece of ADVERTISING, so all the rules and techniques that apply to advertising design should apply to vinyl banners as well. Rookie Design Mistakes In the advertising business you see rookie advertisers making the same design "mistakes" over and over again. They think people are going to . . .

Book Review: The Male Gift Giving Survival Guide

This extraordinary book was recommended to me by a colleague after he visited my new web site, Gift Ideas For Women. The Male Gift Giving Survival Guide compliments my website perfectly, untangling for men the web of gifts for women. It deciphers the components of the complex female psyche to its most logical terms. And no, that's not a misprint...I just used the words "female" and "logical". . .

Working on the Internet: Role of Proofreading and Copy editing OnLine

When one is in a creative state, rarely can one also be in a detail state. Thus, mistakes in correct grammar, spelling and continuity of all details, may happen. Also, proofreading our own work can be very difficult, for all of us. This is because the same mental processes that went into composition are the ones we use to correct our work. Hence, so many websites are launched every year but so . . .

12 Ways to be a Confident Public Speaker

12 Ways to be a Confident Public Speaker Speak from your heart. If you believe in what you say, than others need to hear it. All confident speakers fall in the P2 (passion plus persistence). Be sure your speech contains your most fundamental beliefs and comes from authenticity. 1. Prepare, prepare, prepare! 2. Practice in front of a full-length mirror, for small groups. Join Toastmasters.. . .

8 Tips to Get Publishers to Notice You

By: Brandie King, Copyright 2004 If your articles aren't getting published very often, or you just want to increase the chances of them being published, then you will benefit from the tips in this article. 1. Article Length You should always keep you article 500 to 800 words long. If you can't fit what you want to say into that amount of space, then break your article up into more than one p. . .

Solutions for the Struggling Article Writer

By: Brandie King Are you struggling to come up with new ideas for articles? Whether you are a new or veteran writer, this problem can effectively halt your ability to use this method of promotion. So, to help you overcome this, I have compiled a list of things you can do to find new article ideas. 1. Message Boards Read the posts at message boards to see what people are interested in. Yo. . .

5 Steps to Raising an Optimistic Child

I had just completed a session with 17-year old Julie who suffered from severe depression. Julie believed she was a total failure and would never be able to change anything in her life. Julie also felt all her shortcomings were her own fault. Where, I ask myself, did such a young person acquire this negative and fatalistic thinking? The answer soon became apparent when I invited her parents int. . .

The High Costs of Anger (Part 2)

‘Dr. Fiore,’ the voice on the phone pleaded, ‘I need anger management classes right away. I blew up at my girlfriend last night and she said it’s over until I get help.’ As Kevin recounted the first night of class, he and his girlfriend had argued in the car over which route to take home from a party. Events progressed from mild irritation, to yelling and name calling. Things escalated at home.. . .

Anger and Your Health: How Your Outlook Influences Health and Your Ability to...

The situation: Jane and Anthony have differing ways of viewing the world. Jane is a pessimist (the glass is half-empty), while Anthony is an optimist (the glass is half-full). These outlooks influence how they experience similar situations. Scene 1: Job loss. Jane is devastated, convincing herself that she is all washed up, she can never catch a break, it is useless for her to try to be success. . .

Scattergun Approach

Scattergun Approach by Bob Osgoodby A scattergun, or more commonly referred to as a shotgun, fires many pellets into the air hoping that one or two might hit the target. Most however miss and fall harmlessly to the ground. The scattergun approach in advertising, is when you don't try to isolate your potential customers from the general population. While you may find a few people who will buy. . .

Do-It-Yourself Public Relations

“Advertising is what you pay for. Publicity is what you pray for.” What is a small business owner to do? You have dozens, hundreds or even thousands of competitors around the world. How do you make yourself known amid all the noise and confusion? One thing is for certain. You may or may not have a budget for marketing and promotion but you want to get the most bang for your buck. Stretch yo. . .

Workplace Fitness: A Gym Full Of Useful Advice For Continual Learning

"Where do you get all your energy?" That's a question many of us are asked as we finish leading an intense management retreat, conducting a training session, or keynoting a major conference. My answer, after I jokingly say, "Drugs!" is "Exercise". I've realized that some of the lessons learned in a physical fitness program are appropriate for our personal and professional growth and have al. . .

Keeping Customers With Communication

You work hard to attract new customers, right? Mailings, phone calls, ads, publicity. You have an annual marketing plan devoted to bringing in new customers. What about the customers you already have? What are you doing for them? Of course, you’re delivering a top quality product or service at a competitive price. But that’s not enough. Business wisdom says current customers are your bes. . .

Reaping The Amazing Benefits Of Writing E-Zine Articles

Marketing on a budget is tough. This is a universal truth that all small business owners face. The most effective small business frugal marketing strategy available is writing and submitting articles to web sites, e-zines, magazines and newsletters. Listed below are some of the amazing benefits you can gain by using this technique. 1) Article creation and submission is a totally free marketi. . .

Review of EzineAnnouncer

The most critical piece of software in my article submission arsenal is EzineAnnouncer. I’ve been using EzineAnnouncer, developed by Jason Potash, for ten months with a great deal of success and just a little aggravation. EzineAnnouncer automates ezine submission to directories and announcement lists, registration of articles in directories, submission of articles to ezines and article announc. . .

Maximum Marketing - Minimum Budget

Two years ago I started my small Virtual Assistant business with a non-existent marketing budget. I borrowed marketing books from the library, read countless articles on the Internet and joined a professional trade association of my peers. I learned hundreds of marketing techniques and one valuable lesson. The lesson I learned is that the financial ruin of large companies is often achieved b. . .

Market From The Inside Out

You have permission to publish this article in free electronic or print publications as long as the resource box is included. Please notify me of publication by sending a website link or copy of your publication to claudette@metavoice.org. Word Count: 538 words, 65 characters per line Thanks, Claudette Rowley ============ Market From The Inside Out Claudette Rowley Copyright 2003 "Do not fol. . .

Tune Up Your Vision to Ignite Your Business

You have permission to publish this article electronically or in print as long as the resource box is included. Please notify me of publication by sending a website link or copy of your publication to claudette@metavoice.org. Word Count: 797 words, 65 characters per line Thanks, Claudette Rowley ============= Tune Up Your Vision to Ignite Your Business Claudette Rowley Copyright 2003 "Your. . .

7 Steps to Great Interpretation Projects

7 Steps to Great Interpretation Projects by Allendy Doxy, http://www.letspeak.com One of the biggest concerns when using an interpreter is, "Will my message fully get across to the audience?" And that’s with any interpretation project, whether it’s a speech to a large audience or a business meeting with a handful of colleagues. The success of your presentation doesn’t lie solely in the hands. . .

What’s Your Identity?

Identity theft is a hot topic these days – at least on a personal level. In business, though, the serious issue is identity neglect! What do I mean? I mean many businesses don’t pay attention to identity issues. That’s because they don’t understand maintaining a consistent identity is a low-cost way to maximize impact. Consistency and professionalism are the keys. That’s what can help eve. . .

Storytelling - The Great Motivator of People

In a data-driven world, facts and figures are the order of the day in sales calls, employee meetings, board rooms, and political assemblies. Traditionally, when a person is trying to convince someone else to do something they use the logic of benefits and features — long the sacred domain of anyone in sales. And they are missing the boat. What truly moves us as human beings, what prompts us in. . .

Wanted: A Dictionary-Perfect Leader

Answers are often before our very eyes or in front of our noses — particularly if we read the American Heritage Dictionary! Explore with me how some of the multitude of definitions for the word “leader” actually serve as a performance standard for leadership. Leaving behind the standard definition of “one who leads or guides”, consider the second definition: “one who has power or influence”. H. . .

Choosing A Business Name

Greetings Internet User Please consider my article for your publication. I only ask that the author resource information located at the end of the article remain unedited. Thank you. "Choosing A Business Name" by Lisa Fraley There aren't any certain "formulas" for choosing a great name for your business. The name should relate to your business, be distinct from your competitors, something that . . .

Big Profits with Free Card Business Card Displays

This article is about a small business opportunity called the Free Card Business Card Display system. It was originally published in Small Biz Tips. I confess I am not "neutral" about this product. I have spent a number of weeks helping to refine the marketing program and build a new website for Free Card. So please take that into consideration when evaluating my comments... The Free Card conc. . .

The Truth about Affiliate Programs

Truth about Affiliate Programs What is the truth about affiliate programs? Can someone really make money with affiliate programs? There are obviously many ways to make money online: Some simple, some quite complicated. A good affiliate program is great way to reinforce your Online Home Business. Affiliates struggling to earn $150 a month often find it hard to believe that other people could . . .

You Deserve To Retire Early

YOU DESERVE TO RETIRE EARLY The fact is that most people continue to work for a living, because they don’t have the means to live without that income. Do not get me wrong. You may enjoy doing what you do. If you do not have to worry about making a living out of this, could you do better, on your own terms? Perhaps work fewer hours and spend more time with your family? Perhaps choose to take a. . .

Math or Magic?

As someone once said: "There's an easy way to do something, and an unlimited number of difficult ways". Take simple division, for example: Suppose you need to divide 43 by 9. The answer is 4 (the first figure of 43) and the remainder is 7 (4 + 3). Similarly 35 divided by 9 is 3 remainder 8. In the Vedic system we use the natural properties of numbers. The number 9 has the property that it is 1. . .

Time: Do You Spend or Invest It?

Time is our greatest and most precious asset. Time is the great equalizer of all us human beings. Why then do we not recognize and treat it with the respect it deserves? Whether you are rich, poor, healthy, ill, or just humming along in your life somewhere in between, we all have only 24 hours in each and every day to invest wisely. We often spend a great deal of time and energy thinking and wo. . .

10 Classic Ways To Successfully Use Autoresponders

1. Use your autoresponders to conduct simple polls. Your polls can give you valuable information that you can use to make your ezine, site or product better. They can also help you to make decisions concerning making changes to your product, site, or ezine. You can also make your ezine more interactive by running a poll in each issue and then publishing the results in the following issue. Us. . .

A Rough Guide to Everyday Mental Calculation!

=========================================================== A Rough Guide to Everyday Mental Calculation! (c) Copyright 2004 by Murdo Macleod =========================================================== We all need to check a bill from time to time. The problem is, how do you do it when you're in a rush, when you're under pressure, and when you don't have a calculator handy? Actually, it's not a. . .

Four Tips For Getting More Mileage From Your Articles

It has become common knowledge that the smartest and most effective free method of advertising your business and services is to write and submit articles to the over 400,000 e-zines currently on the ‘net. There are even several e-books written on the topic, including mine, that will help you take advantage of this effective technique. What do you do next after you’ve invested the hours necess. . .

Tooting Your Own Horn

"If he who has a thing to sell Goes and whispers in a well, He won't be so apt to make the dollars As he who climbs a tree and hollers!" -- Anonymous Every day in your business, something happens that others should know about. You give exceptional service to a client; you reach out to a new type of customer; you demonstrate your expertise on an important topic. Yet most of the time, the onl. . .

The Small Business Guru Tip Letter for April 29, 2004

The Small Business Guru FREE Newsletter. Tips to help you Create and Act on Success Strategies for Your Small Business TIP: Know and understand your market. If your market is "the world," you don't know your market. It's absolutely vital to the survival of your business to not only know who your market is, but who it is NOT. For those of you that read this Tip Letter that are looking for leads . . .

Understanding Editorial Guidelines

Editorial guidelines, also known as writer's guidelines, are the rules set forth by publishers for contributing authors. In order to have your article taken seriously you must review the guidelines prior to submission. It is also recommended that you review previous editions of the publication to get a better feel for the types of articles favored by the editor(s). Outlined below are the typi. . .

Good, Bad or Indifferent

Good, Bad or Indifferent by Bob Osgoodby It has been said that person's reputation is the most important thing they have. Good, Bad or Indifferent, whatever it is, it will shape their life, as well as their future. Many people who start a business fall into the "Indifferent" category, as they have not had time to build one. This is one reason people who are starting a business hire a spokes. . .

Creating an Effective Pay-Per-Click Campaign

Optimizing your website for the 'traditional' search engines can be a daunting task, and one that many people are either unable or unwilling to attempt. Fortunately, pay-per-click search engines (PPC SEs) allow us to specify exactly what key phrases we want to be listed under -- for a price. In brief, you simply "bid" on the key phrases you want. Your bid indicates how much you're willing . . .

Stepping Stones

Stepping Stones by Bob Osgoodby Many people, when they try to go into business, have at best a loosely defined set of goals. A goal is the purpose towards which any endeavor is directed or in other words, an objective. While the ultimate goal is to make an income, that by itself is not a realistic goal on which to base a business. A simple analogy might be a stream with stepping stones. Whi. . .

Your Most Valuable Asset

Your Most Valuable Asset by Bob Osgoodby Email to some is simply a way to contact friends and family and keep in touch. To others, it is a very important method of communicating with business associates. Unfortunately, those who send out unsolicited ads have created a problem for both. It seems the amount of spam received daily increases geometrically, and try as we might, we just can't kee. . .

Back to the Basics? The Basics of Hotel Sales Have Changed!

by: Carol Verret Carol Verret Consulting and Training by: Carol Verret Carol Verret Consulting and Training The desperate effort by hotels to develop new business has resulted in a "back to basics" movement. However, the basics of hotel sales have changed forever. The sheer size of most markets and technology dictate that sales becomes more efficient and effective. While the skill sets of se. . .

FIVE TESTS OF AN EFFECTIVE MESSAGE

In marketing communications what you say is as important as where and how often you say it -- the "what" being your central message or promise. So how do you come up with the right message? Well, the first and most important step is to know your customers. What benefit(s) do they derive from working with your company? What problems do you solve for them? Customer benefit is the driving fo. . .

Brand Recognition

Brand Recognition by Bob Osgoodby Most of your larger companies have recognized the value of brand recognition. McDonalds has their arches, Goodyear has its blimp and AOL has its distinctive pyramid. While many people maintain that the Internet creates a level playing field with the larger companies, brand recognition is often overlooked. Larger companies do the majority of their advertising . . .

Lazy, Hazy Days Of Summer

Lazy, Hazy Days Of Summer by Bob Osgoodby Warm-weather months are a fun and busy time. It's time to fire up the barbie, plant your flowers, and maybe take a trip to the beach. The cold weather is gone and the lazy, hazy days of summer are upon us. It just seems that so many things have been added to our plate, we have little time for anything else. But wait! Does that include the business yo. . .

Only One Chance

Only One Chance by Bob Osgoodby This is a real life story, so bear with me while I give some background information. We have a "free ad" section at our web site where people can place an ad for their business. Ads are submitted weekly and published on the web. Now, to place an ad, someone has to visit our web site and fill out a form, containing their email address and the copy of the ad. We. . .

Your Friends and Your Wealth

Do you know that your wealth is determined by the types of friends you spend most of your time with? This question raised some doubts in me when I first heard this statement but it turned out to be one of the most powerful statements I've ever known. If this question also raises some doubts in you, please read on... Many years ago, I went to a seminar on wealth creation and one of the speakers . . .

Front End, Back End, Whose End?

You’ve done your research, you’ve found your niche and you’re working on your website. How are you going to get your visitors? If you’ve been using the SiteSell program, you’re busy learning about Search Engine optimization. If you signed up for a Worldprofit site, you’re probably busy placing ads and calling leads. If you’re a do-it-yourselfer, all of the above plus learning website design. Ar. . .

Mining for Gold On The Internet - Part 1

Do you remember reading about the Gold rush? Thousands of men went panning for gold. Most came home broke. About five years ago the Internet Gold Rush began – and everyone dreamed of the gold they’d bring home. Let’s go back. Some people made a LOT of money in the Gold Rush – but most of them never tried to mine for gold. They sold the tools and supplies for the miners – think of Levi’s jeans. . . .

Review of Ezine Article Creator V2.0

By now most entrepreneurs realize that the most cost effective method of promoting their business and services is writing and distributing articles to e-zines, newsletters, magazines and web sites. Many people have no idea how to get started with writing an article for an e-zine, newsletter or web site. They plan on writing articles and generate lots of enthusiasm for the technique but get stu. . .

Top Ten Website Musts

Launching and promoting a successful website is no easy task. There are thousands of books, articles and web sites with advice on how to design your site. In order to help you with the basics I compiled a list of the "musts" that pertain to all websites no matter how small or how large. Following these steps will keep you ahead of the competition. 1. Buy your own domain name instead of . . .

Top Ten Frugal Ways To Market Your Small Business

Most, if not all, small businesses are built on a budget. Available funds must be used to buy technology, additional phone lines and marketing materials such as business cards. In this article you will find ten low cost or no cost tips that will help you get your first customer and build your business. 1) Obtain free or low cost business cards at a company such as www.VistaPrint.com. Add an . . .

Power Of "WHY"

You have permission to publish this article electronically or in print, free of charge, as long as the byline below is included. A courtesy copy of your publication would be appreciated. Email: ronnie@acqyr.com ========================= Power Of "WHY" The most powerful question one can ask is simple, short, and effective. “Why?” is probably one of the most commonly heard questions and, not on. . .

It's Time to Get Out of The Box!

“It is never too late to be what you might have been. “(George Eliot) I have found that truly successful people surround themselves with the support that makes them excel. Over years of working with clients I have found that people struggle when they put their businesses and their lives in a self-imposed limiting box and keep doing the same things over and over again. So what I do it is help pe. . .

Four Traps that Catch Entrepreneurs

You have permission to publish this article electronically or in print as long as the resource box is included. Please notify me of publication by sending a website link or copy of your publication to claudette@metavoice.org. Word Count: 618 words, 65 characters per line Thanks, Claudette Rowley ============== Four Traps that Catch Entrepreneurs Claudette Rowley Copyright 2003 "A. . .

GROW YOUR BRAND ASSETS

Okay. Raise your hand if you think brand management is just for BIG companies (like Target, McDonalds or Ford.) Wow! That's a lot of hands! Well, guess what? You're all wrong. Brand issues are important to ALL companies for the simple reason that people buy from other people. People have personalities. Branding establishes and communicates a company's personality (sometimes referred to as . . .

MLM, Pyramid Schemes, and Matrices

MLM, Pyramid Schemes, and Matrices By Anna-Marie Stewart Venton Have you ever wondered what the difference is? MLM operators claim they're not operating a pyramid scheme. Matrix and "forced matrix" operators claim that what they have is better than MLM. So what are the differences? Pyramid Schemes: Pyramid Schemes are illegal in the USA, and probably abroad. We all know how these schemes work. . .

Money Myths Of The Poor

From tender age, we were exposed to myths about money and myths of being rich. Be it from our parents, brothers, sisters, relatives, or friends. The myths that we have determine our financial well being in our adult lives. I call them myths because they are not true. Or, at least they are not giving you the complete picture. We can't blame our parents for the myths in us. They already gave us t. . .

[FNAME], How To Win The "Marketing War", Capture Your Prospect's Mind And Mak...

How To Win The "Marketing War", Capture Your Prospect's Mind And Make More Sales ------------------------------------------------------------ (c) 2004 Charles Kangethe ------------------------- As a marketer you are engaged in a "War" with competitors where the ultimate prize is capturing the mind of prospects and claiming their purchase dollars. What you are about to read shows you how to cre. . .

The Power of Auto-Responders

Like email itself, "auto-responders" have been around for quite a few years. The idea is fairly simple. Say you want to promote your new ebook called "Dog Care Fundamentals". Here is how you use an auto-responder to promote it: Step 1. Create a text or html promotional message, for example, "Intro to Dog Care Fundamentals". Step 2. Enter the message into the auto-responder program. Step 3. Crea. . .

Websites and Trade Show Exhibits

Trade Show Marketing and Internet Marketing seem like completely different animals. But they’re really just two alternative ways of exposing prospects to your products and services. And they can support each other very effectively, if you take the time to integrate them properly. There are at least three different areas where you web marketing can support your trade show efforts. 1. Before the. . .

Feeding Time

The flexibility of money is unquestioned. It's a means of providing for our physiological needs, a means for giving, sharing, comfort and relaxation, and a means of improvement. It's also a means of competition, of taking and killing. Yes, money is not only our best provider; it's one of society's best weapons, and we created it. We live in a society almost totally dependent on money. Our pred. . .

Troy Ireland, Consultor de Internet de WSI, gana el premio Empresario del año...

26/10/2003 Washington, D.C. Aquellos que buscan un ejemplo de la alta categoría de los profesionales que representan a WSI, no tienen más que mirar al Consultor de Internet Troy Ireland con sede en New Jersey. Ireland fue recientemente nombrado Empresario del año 2003 por el Consejo Consultivo sobre Pequeñas Empresas del Comité del Partido Republicano en el Congreso Nacional.Todos los años, el. . .

Stop Wasting Time and Money by Promoting the Wrong Thing

FORGET EVERYTHING ELSE Your opt-in list is THE most important marketing tool you will ever have. It is the foundation for everything else you do on the Internet. Forget about affiliate programs. Forget about web sites. Forget about advertising. At least for right now. If you are starting out in online marketing - or if you've been doing this for a while - you need to spend time focusing on y. . .

BREAKING THE VOICE MAIL BARRIER

Even if you never place a cold call, you still have to reach people by phone. That customer who was so interested last month never called you back, and now you must call her. You call once, twice, three times, but you can't get her in person. How can you manage to close a sale if all you ever get is voice mail? Doing business in the age of voice mail can be extremely frustrating. While it is. . .

LACK OF BUSINESS ISN'T ALWAYS THE PROBLEM

When you're just starting out in business, it's a safe bet that you need more clients. But what if you have been up and running for a while, and you're still not making as much money as you would like? You may be in the habit of thinking that attracting new clients is the answer, but this isn't always the case. There are many reasons why a professional services business might not be earning. . .

What is an Investor Ready Business Plan

What is an Investor Ready Business Plan A Business Plan, as all good entrepreneurs starting out in life should know is the foundation, or rather a springboard, towards the establishment and growth of a new business. A business plan is an essential tool for companies raising capital – and your business plan needs to be Investor Ready. What is an Investor Ready business plan? An investor ready . . .

You're A Mathematical Genius, You Know!

=========================================================== You're A Mathematical Genius, You Know! (c) Copyright 2003 by Murdo Macleod =========================================================== This may come as a surprise to you. But the truth is, you really are good at mathematics. You see, every day you solve complex problems by breaking them down into tiny little "baby steps". And just lik. . .

Are You Stuck?

=========================================================== Are You Stuck? (c) Copyright 2003 by Murdo Macleod =========================================================== You know the feeling. There's something you want to do. You've thought about it, you've made your decision, and now it's time to act. Except... you don't. You want to take the next step, but "something" stops you. Do you know. . .

50 Ways to Find Serenity (when serenity is the last thing on your mind!)

· Ask yourself…"Am I being too hard on myself?" · Ask yourself…"What do I have in my life that I can enjoy at this moment?" · Ask yourself …"How important is it?" · Ask yourself…"What is my gut telling me?" · Ask yourself…"Are my goals or expectations realistic?" · Ask yourself…"Am I considering all my options?" · Ask yourself…"What is it about this situation that I can do something about?" · A. . .

Seven ways a copywriter can make or break your business

Think you can’t afford to hire a copywriter? Think again. Here are seven ways a copywriter can contribute to the success of your business. #1 – Save you time. Chances are, you have more than enough things to fill your day with other than writing brochure copy or freshening your Web site or getting that pesky newsletter article off your desk. When you hire a professional copywriter, not only are. . .

Top 7 things to do before you hire a copywriter

Now that you’ve decided to hire a copywriter, how do you go about finding one? Here are seven things to look for to make sure the match is a good one. #1 – Define your expectations. Are you looking for a copywriter or a technical writer? Do you need a writer that can take a project and run with it or do you need someone who will follow strict guidelines? Do you want a writer with the ability to. . .

NEW YEAR'S REVOLUTION

No, that's not a typo in the title. Resolutions are easy; most of us make them at least once a year. A revolution, on the other hand, is something you may not have made since you started your business. Starting a business is actually quite revolutionary. When you began yours, there were probably many details of your life that changed. Some of those changes were intentional, others accidental. . .

4 Ways to Turn Customer Respect Into Higher Sales

It's so tempting. You know your product or service is the best for your prospects and you just want them to buy it. I know. I feel that every day. If only we could flip a switch that would convince them we are the best option to solve their business woes. One of the most effective writing tools I've used to increase sales has been options. No, not stock options, but giving the prospect choices.. . .

[FNAM] 4 Steps To Beat Burn Out and Disillusionment With Marketing

How To Beat Marketing Burn Out And Disillusionment, An Online Marketer's Occupational Hazard. (c) 2004 Charles Kangethe * Once Upon A Time -------------------- Many people set out on their Internet Marketing careers full of hope and enthusiasm. However, within a year or two reality sets in and hope turns to disappointment and the enthusiasm wears off. What goes wrong and how can you. . .

Top 10 E’s to Motivate and Influence an Audience

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[FNAME], 7 Steps To A Powerful, Useful Reciprocal Links Directory

7 Steps To A Powerful, Useful Reciprocal Links Directory ------------------------- (c) 2004 Charles Kangethe ------------------------- The Problem No matter how good your product or service is, if you are not receiving targeted visitors to your site or if your web site is not well ranked by the Search engines you will not sell much. A solid, reciprocal linking strategy, properly executed wi. . .

[FNAME] , How To Start Marketing Correctly And Avoid Failure

How To Start Marketing Correctly And Avoid Failure ------------------------- (c) 2004 Charles Kangethe ------------------------- A Problem For Marketers ----------------------- Very often new marketers lack a solid success plan. Many start with high hopes and great expectations, but in "failing to plan, they plan to fail". Here is how to start correctly... Step # 1 - Planning ---------------. . .

Who Are You Calling a Moron?

Who Are You Calling A Moron? by Lisa Sparks, http://www.integritywriting.com After a conversation with an acquaintance I was reminded of a copywriting lesson I learned a while back: Never insult your audience. Easier said than done? Maybe. But we know there’s a fine line between insulting your audience and completely alienating them. Thank God there’s a solution: Give your copy the 'moron' t. . .

Ask a Disaster Recovery Specialist

What would happen to your data if: a. you backed your SUV over your laptop? b. your laptop spent two days in a sunken cruise ship submerged at the bottom of the Amazon River? c. firefighters rescued your computer's scarred carcass from a flaming warehouse? Data recovery specialists restored the lost data in all of the above situations. Fire, flood, and road rage is all in a day'. . .

A Live Human Being

A Live Human Being by Bob Osgoodby Ever try to call a company for information or assistance, and have to fight your way through a seemingly unending maze of instructions from an automated robot. "For this press one; for that press two", and so on. Some companies take you several layers deep in options before you get the choice of speaking with a live human being. I understand the efficiency i. . .

Internet Empire Rises out of the Dot-Com Ruins

11/01/2003 Toronto Like a Phoenix rising from the ashes of the Dot-Com industry, WSI Internet is turning other companies’ internet failures into new found profits. “Our position is simple,” explains Louis Zalany, WSI’s Chief Executive Officer, “most websites don’t work, and our unique systems turn these internet failures into success stories…day in and day out.” It all started in Toronto Cana. . .