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Advertising on a budget — Part 2: Thinking small

This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, PrescottWeddings.com. Our goal was to both build the PWC brand and drive traffic to the Web site. Advertising regularly was essential. Yet it was also essential to keep our costs down. So we leveraged our monthly newspaper advertising to stretch our marketing dollar as far as we cou. . .

10 Dynamic Traits of Over-Achievers

Are you a successful over-achiever? Considerable research has been done about the characteristics that typify the successful business owner. Most experts who have studied the subject tend to agree that the most important single factor is an overpowering need to achieve. In other words, a person's attitude seems to be the main determinant of success in business, more so than education, intellige. . .

3 Reasons Why You Better Know Your Customers…Or Else

Which statement sums up how you define your customers? 1) I have a very specific customer in mind -- very specific and very narrow. I only want to sell to this specific customer, I'm not interested in attracting anyone else. Or 2) If they have a pulse, they're a potential customer. Okay, in care you were wondering, number 1 is good and number 2 isn't. Yet I can't tell you how many business owne. . .

Write Off Your iPod as a Business Expense

If you've been eyeing those sleek new iPods, but you didn't like the price tag, Uncle Same wants to help you buy one. Before I go on, here's the standard CYA... I'm providing this as information only. It's up to you and your tax professional to figure out if this is indeed a legitimate tax strategy for you. Now on with the show... There are two principles at work here: 1) You have the right to . . .

The Right Projector Screen Can Save You Money!

At LCDProjectorCenter.com we concentrate very much on lcd projectors, so why am I writing about projector screens? Quite simple really. Buying your lcd projector in isolation from the screen without considering how they work together is likely to cost you more and give you less than perfect results. How can picking the right projector screen save you money? One of the biggest challenges when ch. . .

Why Six Sigma Will work in Service Environments

Although Six Sigma has its roots in manufacturing, it works just as effectively in service industries. It's no secret that service environments, such as financial organizations, healthcare providers, retail companies, and hospitality organizations have a harder time applying Six Sigma principles. However, the core principles of Six Sigma allow it to cost-effectively translate manufacturing-orie. . .

The Blame Game - To Play Is To Lose

What do you win when you play the blame game? If you could convince others that your parents are to blame for the way you are, what good would it do? If your business failure could be blamed on something that really wasn't your fault, would that help? Can blaming our personal problems on outside factors ever be helpful? Possibly. There is some evidence that assigning failure to things outside o. . .

INSTANTLY UNCOVER YOUR CORPORATE CULTURE

Best Definition of “Corporate Culture” If you ask 10 people to define “organizational culture,“ you will get 11 different answers! Fortunately, from my consulting and writing on leadership and organizational change, I created my definition of organizational culture: “Corporate culture is how every employee knows she or he must act – even if no one is watching.” Knowing your company’s culture . . .

Creativity is Essential for Online Success

Do you have a strategy that ensures your online business stands out from the crowd? If your answer to the above is NO then you need to address this issue, because if you don’t, it is unlikely that your online presence will even be noticed. With there being so much competition in every field on the internet it is essential that you offer your target market something different than your co. . .

Your Existing Clients. How a few Clicks & Good Response Time will Save You!

As you develop your company you will start to pick up clients online. This is when you will start seeing the rewards of your efforts but also when you will start to learn the lessons that will shape your company and its success down the line. This article is to show you how a few minutes of your time and a few clicks of your mouse will save you alot of headaches as well as stress. It is somethi. . .

Web Design Firm: Professionals or Trouble?

Remember one thing that stays true. A Web Design Firm is only as good as their last design. My name is Anthony and I will be your guide today(saying this is a professional but fun voice). Ok, lets get down to business. A web design is there for one thing, remember this. That is to make money. Like most businesses they are offering a service to you in return for payment. Yes they do want you to . . .

Catastrophe Survival Tips for You, Your Family and Your Business

Catastrophe Survival Tips for You, Your Family and Your Business By Eve Abbott, the Organizer Extraordinaire Whether it is a natural disaster like hurricane Katrina or an unnatural catastrophe like an upwind industrial chemical explosion, what you do now to protect yourself and your family can make the difference between life and death. After you survive, rebuilding your life and business quick. . .

Marking Your Spot in Cyberspace. - 3 Keys To Making Your Site Memorable!

As significate as landing on the moon was, your spot in cyberspace can be just as memorable. I find that the better looking and working a site is then the more it makes me want to come back and use it. When a person first lands on your website they need to be amazed at not only the design but the content and what you offer. Each part of your website should leave a mark in the visitors mind and . . .

The Death of the OD Practitioner

In my recent book, “Strategic Organizational Learning,” I made some controversial remarks about the continuing decline in the field of OD. Let me be blunt here: “OD is dead.” My comments and the comments of others, such as those of Jerry Harvey, have enflamed the passions of the few remaining adherents to the faith known as OD. David Bradford and Warner Burke have published a new book, entitled. . .

Get Your Job Search Organized

What was the name of the manager you met at last month’s business mixer? Did you ever follow up on the application you mailed two weeks ago? Which version of your résumé is the most recent one -- without the typos? If you’re asking yourself questions like these, your job search could benefit from some organization. The typical job search can generate a daunting stack of paper and a backlog of . . .

How To Sell On Ebay: Pricing Strategy

Many new Ebay sellers make one of two mistakes: either they overprice items to an unsellable extreme; or they lose money on every transaction by setting low starting prices with no restrictions. In this lesson, I am going to go over which pricing strategies to use and when if you are using a ten-day auction setup. Strategy #1 If you are listing a popular item that you are confident will sell f. . .

How to Connect Features and Values

"Buy this magazine or we'll shoot the dog," went a memorable cover for the satire magazine National Lampoon many years ago. On the cover, along with the threat, was the picture of an attractive dog with large sad eyes - and a pistol pointed at its head! Want a powerful way to make sure your message leaves an impression on the people who receive it? Talk about the consequences that will occur as. . .

How To Sell On Ebay: Using Store Policies To Cement Your Credibility

In your quest to build credibility as an Ebay seller, few things are more important than creating and following consistent store policies. Doing so will provide your customers with an attractive buying atmosphere, where they will feel safe making any transaction. Whenever I create store policies--whether it be for an Ebay business or an Internet business--I use one standard: I promise what . . .

From Ebay Zero to Power-Selling Hero: How To Learn New Tricks Without Spending

The Internet is the fastest-changing marketplace on earth. Million-dollar ideas from one year ago might not generate a single penny today. And the best search engine optimization strategies from months ago may be completely invalid now. But this doesn’t affect the best Internet entrepreneurs. It only hurts the one-hit wonders. In fact, it is what separates the top sellers from the struggling. . .

How To Sell On Ebay: The Money Is In The Back-End

Many people who sell on Ebay completely neglect the follow-up process. They post an auction. Someone wins. They send an automated message to the winner. They ship the item. End of story. End of buyer-seller relationship. . . .end of customer’s total worth to the business --and this is why so many people who sell on Ebay fail or make negligible profits: they have no idea that the real money . . .

Wartime Hiring: 5 Steps to Attract Top Talent

A recent report, titled "The War for Talent" stated that over the next 20 years, employee talent will be what differentiates successful companies from those going bust. The late 90’s gave us a glimpse of the talent war, but was nothing compared to what’s ahead. Here are five ways to bulletproof your company before the battle begins. Practice What You Preach Recent studies of America’s largest . . .

How to avoid the biggest mistake in Network Marketing

Have your ever wondered why so many of your friends who start a network marketing business fail so miserably? Has this ever happened to you? Big Ideas and then the Big Crash. You heard the pitch about unlimited earning potential. You understood the idea that earning a little bit of extra money from the monthly order of each person who joined under you could make you a fortune. Of course it. . .

How To Start a Business Selling on eBay

Selling on eBay is gives you an opportunity to start a home based business. Many people have already started a home based business selling on eBay and many more will do the same. Virtually anyone can do it. This guide will walk you through the basics of starting a home based business selling on eBay. What you need to Start a Home Based Business Selling on eBay You will need a computer, an in. . .

Negative Gearing – it’s not to your benefit!

The concept of negative gearing has been originally developed to encourage real estate investment in Australia by allowing any income losses from property investment to be deductible from other income as a tax benefit. This means that the taxable income of the owner will be reduced after the deduction and therefore the total tax payable is also reduced. In view of the fact that many of the prof. . .

Writing Articles - Avoid These Mistakes

Not writing articles yet? You really should try it, if you want a lot of free traffic to your web site. A simple "Top Ten..." Or "Six Mistakes" type of article can be written by anyone. When you're ready to start writing, avoid the following common mistakes people make when writing and submitting articles. 1. Too short. If it won't fill a page, webmasters won't want it. Write articles of at l. . .

Ecuador: One Month, $1000 Including Airfare

On my first trip to Ecuador I discovered that the official currency of is the U.S. Dollar. A nice surprize, since I thought I'd have to find a place to exchange money at midnight in Quito. Not only could I use the dollar bills in my pocket, but just one of them would buy a three-course lunch at a clean restaurant. I fell in love with Ecuador immediately. I fell in love with my wife Ana a few da. . .

Before You Sell On Ebay, Take The Most Important Step

If you want to earn a full-time income selling on Ebay, you must take the first and most important step in all successful business ventures: you must accept that it is possible. This probably sounds really trite--and maybe it is, but that doesn’t mean it’s any less true. Talk to anyone who now earns a full-time income selling on Ebay and they will undoubtedly tell you two things: the first is. . .

Military Reservists, Enlistees May Get Deferral of Back Taxes

Reservists called to active duty and enlistees in the armed forces may qualify for a deferral of taxes owed if they can show that their ability to pay taxes was affected by their military service. The deferral covers active duty members of the military services — Army, Navy, Air Force, Marine Corps and Coast Guard — and commissioned officers of the uniformed services — Public Health Service and. . .

Writing Persuasive Articles

You may be wondering what persuasive writing has to do with articles. After all, you're not exactly selling something with an informative article, are you? Yes, you are. You at least want persuade the reader to keep reading until he gets to your link at the bottom. Use the following tips to get more traffic by writing persuasively.. Persuasive Writing 1. Headlines. Questions are great attentio. . .

Gambling Income and Expenses - Taxes

Hit a big one? With more and more gambling establishments, keep in mind the IRS requires people to report all gambling winnings as income on their tax return. Gambling income includes, but is not limited to, winnings from lotteries, raffles, horse and dog races and casinos. Unfortunately, gambling income also includes the fair market value of prizes such as cars, houses, trips or other non-cas. . .

Your IRS Tax Appeal Rights

Are you in the middle of a disagreement with the IRS? One of the guaranteed rights for all taxpayers is the right to appeal. If you disagree with the IRS about the amount of your tax liability or about proposed collection actions, you have the right to ask the IRS Appeals Office to review your case. During their contact with taxpayers, IRS employees are required to explain and protect these tax. . .

Early Distributions From Retirement Plans

An early distribution from an Individual Retirement Arrangement (IRA) or a qualified retirement plan need not be a “taxing” experience. Fortunately, there are exceptions to early distributions. Any payment that you receive from your IRA or qualified retirement plan before you reach age 59½ is normally called an “early” or “premature” distribution. As such, these funds are subject to an additio. . .

Firewords: A Dangerous necessity in your life?

There are many stories of people injuring themselves, and others, with Firewords in the old wild days of entrepreneurship and it is usually passed off as the price that had to be paid in order to win. However, as time passes, there is a tendency to confuse reality with myth about how people rose to be so successful. The myth tends to appear as reality and that can be dangerous especially as we. . .

Ten Ways Of Financing Real Estate

Do you remember when real estate financing meant you saved up enough to put 20% down on a house, and then you got a mortgage loan for the other 80%? Well, you can still do that, but there are many more options now. Here are ten of them. 1. Gifting programs. In some parts of the country, builders fund foundations that give you a portion of the downpayment, so you can get into a home with as lit. . .

How To Sell On Ebay & Keep Your Shirt

Have you ever been delighted after a huge sale on Ebay. . .only to find out that your massive profit margin was whittled away by fee after fee after fee after fee? Ebay charged you to list your item; they charged you to add pictures; they charged you to add upgrades; they charged you to use a template; they charged you to put your auction up at a certain time; and then, on top of everythin. . .

Ten Tips for Saving Money on Meetings

Planning a great meeting for your company can mean dealing with lots of details: picking the right event space, getting people there and providing food and beverage service, to name a few. Many companies do not have professional meeting planners on staff, which means administrative assistants and mid-level managers become meeting planners the hard way, by just doing it. Off-site meetings n. . .

Farm Expired Listings for Big Commissions

Many real estate agents begin and sometimes sadly end their careers without a plan. And as the saying goes, failing to plan is as good as planning to fail. Sure, some do the usual and expected things to cultivate new business, like mailing letters and post cards to friends and relatives, phoning acquaintances, and giving out business cards to any and everybody they meet. Heck, some are courag. . .

Branding Yourselt For Increased Profitability

Successful Realtors know the importance of branding their identities into the consciousness of the communities in which they live, like the big boys; Pepsi, McDonald's, Burger King, and other companies we know and have come to trust. Why is branding important? Think about it! When you want a soda do you buy an unknown off-brand just because it's cheap? Or, do you reach for a Coke? I'm a Pepsi . . .

How To Offer Seller Financing Safely

Why offer seller financing when you sell? A higher price, a good return on your money, a faster sale and to sell a property that is otherwise difficult to sell. Some good reasons, but how do you do it safely? 1. Get a large downpayment. The most obvious way to be safe, and not always possible. 2. Get other security. If they want it with little down, and you like the return you'll get, make i. . .

The Best Way To Get Real Estate Listings

The Real Estate Industry is HUGE and is a golden opportunity for real estate agents. National average home sales exceed $200,000.00 and real estate commissions are big and plentiful. No wonder so many people are getting licensed as real estate agents. And why not? You can make a lot of money selling real estate. But being licensed is only the first step, as more and more people are getting . . .

Hidden ways to cut car insurance

By Steve Kroll Senior Vice President of Answer Financial Consumers are countering rising gasoline prices and other vehicle operating costs by capitalizing on lower auto insurance rates, according to leading insurers. Auto policy costs and regulations vary significantly from state to state, but there are a number of areas that consumers are able to control and adjust to optimize prices and qual. . .

Reverse Merger: A Vision Without A Strategy Is A Prescription For Failure

Many business owner with a dream to take their company public often neglect to prepare and plan for the future, very few small and mid-size companies have a business plan. A business plan is like a road map, and can be liken to when you go on a journey sometimes you need to change direction, it doesn’t mean your destination changes, you are just getting there via a different route. A vision is . . .

Rental Property - Refinance, Don't Sell

You own a rental property for years, and never see the "big pay-off." Is it time to cash in on your investment, now that you've paid down the mortgage, and values are up? Maybe not. The Problem With Selling Selling means you'll have to pay a large capital gains tax. This can be avoided if you reinvest through a 1031 exchange, but then the point is that you want your money, right? Also, a good r. . .

Why Wisdom Quotes?

"What does it profit a man to have gained the whole world, and to have lost his soul?" - Jesus Christ You don't need to be Christian to see wisdom in the words of Jesus. Simple quotes from men and women around the world, from present day or milleniums past, inspire and instruct us, regardless of the religious or spiritual tradition they come from. Nor do spiritual and religious people have a mo. . .

Market Makers Play a Significant Role in Reverse Mergers

One overlooked individual in the process of taking a company public through reverse merger is the market maker. The market marker is critical especially if the company is going to be listed on OTC Bulletin Board or the NQB. Pink sheets. Once the private company has decided to go public and has engage a consultant to advise management on the best way to proceed. And a determination has been made. . .

Investment Property - Leveraging Rental Property Equity

Owning investment property is a tremendous wealth building strategy. Thousands upon thousands of individuals have amassed great wealth by investing in rental properties. Unfortunately, few investment property owners learn how to leverage equity in a way that maximizes tax deductions while creating and locking in equity gains. Instead, they leave themselves open to price fluctuations in the res. . .

8 Do's and Don'ts When Asking Your Boss for a Raise

Feeling overworked and underpaid? If you’re starting to feel like you deserve a raise, here are eight DO’s and DON’Ts to build your confidence and tact (and what to avoid!) in asking for the salary you feel you deserve. DO 1. Devise a “Plan of Action”. First and foremost, get a strategy together. Make a note of the specific projects you’ve undertaken and the results you’ve accomplished. Lis. . .

Positive Self Talk - What Is It?

How do you explain things to yourself? With positive self talk or negative? What we say to ourselves radically affects the quality of our lives, and our ability to do things effectively. How useful is it to always tell yourself "impossible," "more problems," "never," and "I can't?" Below are some of the things that positive and negative people say. Look at the difference, and start talking to y. . .

What is Rule 15c211 and Reverse Merger

15c211 Was designed to allow fully reporting public companies to have their securities quoted on the Over-The-Counter Bulletin Board (“OTCBB”) by filing some simple disclosure. Rule 15C211 Under SEC Rule 15C211, a U.S. securities broker or dealer may not publish a quotation for any security unless certain information concerning the issuer is available and the broker or dealer has a reasonable . . .

10 Benefits of an Electronic Medical Record

Electronic Medical Record An Electronic Medical Record is a secured electronic file of patient history, medical transcription notes, billing information, and all other information necessary to have a complete patient profile. It is true that the electronic medical record is indicative of a faster-paced informational age in which larger quantities of information require more effective database i. . .

The Nasal Problem Begins with Post Nasal Drip

A nasal problem is a very general description of a variety of very specific problems that all hearken back to the same culprit: post nasal drip. It is important not to make the mistake in thinking that post nasal drip is the cause of every nasal problem. It is more accurate to say that a nasal problem is the result of letting post nasal drip go unchecked. Post nasal drip is a sensation of mucou. . .

Reverse Merger: one of several options.

Reverse Merger: one of several options. Small and mid-size companies looking to go public usually think IPO (Initial Public offering), but find it difficult to get an underwriter to look at them. They go out an engage a consultant that advises them to do a reverse merger and they usually jump into it head first without exploring the options. If you have read some of my previous articles you may. . .

10 Reasons to Adopt Data Visualization

1. Bar Charts There is more to bar charts than meets the eye with data visualization. Bar charts is just one example of many visual tools which can be used to convey information in the most effective way. Bar charts, bar graphs, pie charts, or other charts and graphs are one of the most common methods of displaying information of various kinds. Everyone from children to adults use them in schoo. . .

Going public by way of Regulation D (504) offering.

Going public by way of Regulation D (504) offering. Under the Securities Act of 1933, any offer to sell securities must either be registered with the SEC or meet an exemption. Regulation D (or Reg D) provides three exemptions from the registration requirements, allowing some smaller companies to offer and sell their securities without having to register the securities with the SEC. Rule 504 or . . .

Ten Methods Of Creative Financing

Do all the creative financing techniques you hear about really work? Yes, actually. They probably have all worked somewhere for someone at least once. The point isn't if they will all work for you. The point is to know what is possible, so you can find your own creative ways to invest in real estate. Here are ten methods to get you thinking. 1. Hard money lenders. You can ask around or find th. . .

Huddle Up. Groupware on Three.

It could just be me, but my experiences with document collaboration remind me of a football game. It sounds crazy, I know, but working with a group and sending emails off to other members of the group caries with it that familiar uneasy sensation of Thanksgiving Day football games, where I often play quarterback and just as often wonder whether members of my family will catch the pass, and if t. . .

Rental Properties - 10 Cash Flow Tips

What if you want better cash flow from your rental properties? You can't just raise the rents arbitrarily. If tenants leave, income goes down, not up. There are other ways, though, including the ones listed below. 1. Install coin-operated washing machines. Even if you don't have the money to do this yourself, you can find a company that will do it for you, and share the income with you. 2. . . .

How To Start a Telephone Answering Service

A telephone answering service business is relatively inexpensive and is a home based business that you can operate without having to leave the comfort of your home. It offers great money making potential and is one the easiest to operate. Any business that relies on the telephone is a potential customer. However, your target market will most likely be small businesses and professionals wit. . .

10 Work at Home Niches You Can Use Today

10 Work at Home Niches You Can Use Today One of the biggest obstacles to getting started working at home, or expanding your current home based business, is finding a profitable niche to target. Well, I have done a significant portion of the hard work for you in this article. Below are ten niche ideas to help you start your work at home based business today. 1) Having a Collection - Many people . . .

I Just Did It!

I succeeded. I achieved my goal. I am successful. I set myself a target and did it. I wanted to do it and I have. I am really pleased with myself. I am so happy I want to tell everyone about my success. I did really well. I performed the best I have ever done. I performed to the best of my ability today. I feel great and am so proud of myself. I did it. Others said it was impossible. Others sai. . .

10 Ways To Keep Visitors At Your Site Longer

The more time people spend at your web site, the more time you'll have to persuade them to buy your product or service. Below are ten powerful ways to keep visitors at your web site longer. 1. Provide your web site visitors with content they can't read anywhere else. People will stay longer at your web site to read the original content. 2. Remind your web site visitors they can print out your c. . .

Getting A Second Extension to File 2004 Taxes

Millions of people file tax return extensions every year. The tax filing deadlines can rush up on your quickly. Fortunately, filing an extension isn’t particularly difficult. For individuals, there are two available extensions. Automatic Extension What do you do if April 15th is approaching and you simply can’t get your taxes done? The IRS allows you to file a request for a four-month extension. . .

From Ebay Zero to Power-Selling Hero: Using Feedback Effectively

When I talk about feedback to new Ebay sellers, I usually compare it to having one note posted on the door of a brick-and-mortar business for every transaction. At almost any business--no matter how bad the service--you would have a lot of positive transactions; and thus a lot of positive notes. As a potential shopper, you probably wouldn’t bother to read all of these positive notes. Inst. . .

From Ebay Zero to Power-Selling Hero: The Devil Is In The Details

If you've ever heard the expression "the devil is in the details," you can probably already guess how it relates to today's lesson. The bulk of the work you do as an Ebay seller will be easy and repetitive, but it is the minor details that will make or break your business. In today's lesson, I am going to talk about the single most important "detail" - and why you absolutely must pay attention. . .

Hunting Arrowheads and Rocks in Arizona

We weren't planning to go rock and arrowhead hunting in Arizona. My wife and I just liked that hotspring in the desert. It was agood place to escape the Michigan winter for a while. Then we met Felix, an old Mayan Indian living in an old RV. After sharing meals and campfires for a week, he took us into the desert to show us ancient metates (grain-grinding stones) and arrowheads. We also found . . .

Seller Financing For Higher Pricing

An example of seller financing: Years ago I bought a rental property, and nine months later sold it for 15% more, without fixing or improving a thing. The easy terms are what sold it. I took $1000 down, and I still get a payment every month, with 9% interest. Four Reasons To Offer Seller Financing 1. To get a higher price. As you can see from the example above, buyers pay for easy terms. From . . .

Playing Florida Alligator Hunter

Alligators were the furthest thing from our minds as my wife Ana and I traveled along the coast of northern Florida. We had paid $23 to camp in our conversion van at a beautiful state park on the beach the night before. In the morning we saw a dolphin swimming near shore. Then we heard we could camp for free at the isolated campgrounds which dotted the Apalachicola National Forest. Our frugali. . .

From Ebay Zero To Power-Selling Hero: What It Takes

Have you ever wondered what it takes to be "the best of the best"; to outcompete everyone who tries to do what you are doing--and to keep them guessing exactly what it is that makes you so much better? If you've ever owned a commercial website before, you know who these people are: they're the ones who sell the same product as you, but make $200,000 each year doing it. They have top rankings. . .

Find Investment Properties - 10 Ways

If you really want the best deals in investment properties, you have to increase your odds by finding more deals. Who is more likely to get a cheap apartment building, an investor that looks through the MLS listings and calls it a day, or the one that uses ten resources? Here are the ten: 1. Talk. Let people know you are looking and sometimes the properties will come to you. There are a lot of. . .

The Basics of Borrowing Money

Are you thinking about starting a business but have no money to do it with? Well, you're not alone. This article will tell you the basics of borrowing money A loan is money that is borrowed, and has to be paid back along with interest. If the money is borrowed from an institution such as a bank, this is called a commercial loan. Money that is borrowed from a friend or a relative is called a pe. . .

FTC Names Dirty Dozen Email Scams

The FTC has published 12 scams you are most likely to receive as email. They are: 1. Business opportunities These business opportunities make it sound easy to start a business that will bring lots of income without much work or cash outlay. The solicitations trumpet unbelievable earnings claims $1,000 a day or more without doing any work. Many business opportunity solicitations claim to offer . . .

Prompt Delivery Rules – Internet Product Sales

The Internet is the fastest growing source of mail order sales. The explosive growth in the goods and services sold online has in the past taken many online sellers by surprise: demand has outpaced supply, depleting inventories and disappointing customers. This can lead to serious problems with the FTC. The FTC has issues directives spelling out the ground rules for making promises about shipme. . .

Marketing on the Internet: Legal Rules of the Road

The Internet is connecting advertisers and marketers to customers from Boston to Bali. If you're thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic marketing. The Federal Trade Commission Act allows the FTC to act in the interest of all consumers to prevent deceptive and unfair acts or practices. The FTC. . .

How to Survive an Operating System Crash

"We apologize for the inconvenience, but Windows could not be accessed or located." It happens to the best of us. A complete operating system failure. One day you might turn on your p.c. and that dreadful message is on your screen as plain as day. You don't know what you could have possibly done, as your computer was working fine just a little while ago. Panic is usually the first thing to s. . .

20 Super Hot Ways To Make More Money From Your Customers

1. Insert a brochure for another product in the first product package your customer buys from you. 2. Sell a basic product and tell people for a little more money they can receive the deluxe edition. 3. Give your customers a free subscription to your e-zine and include back end products in each issue. 4. Charge people extra money to get the reproduction rights. 5. Send your customers greeting . . .

Don’t Waste My Time!

Many participants in my programs ask how to deal with people who appear to be seeking information and nothing more. In many environments these individual’s are called time wasters. Time wasters come in every shape and form but they usually possess a few consistent characteristics – they ask a continuing stream of questions, take up loads of our time, and seldom end up buying anything. What is p. . .

Hiring A Contractor - 10 Mistakes To Avoid

A very smart attorney I know paid $7,000 for a roof repair, only to have the roof leak the next time it rained. The contractor stalled, made excuses, but never did a thing about it. Anyone can have these kinds of problems when having repairs or improvements done, but to make it less likely, avoid the folowing mistakes when hiring a contractor. 1. Not knowing what you want. If you don't know wh. . .

The Joy Of Solo Backpacking

Have you ever gone solo backpacking? If you have, you'll probably agree that it isn't a matter of it being better or worse than backpacking with friends. It's just a different activity altogether. When you go backpacking with others, it's a social event. You enjoy the scenery, feel good hiking the trails, and you get to know people in a different setting than usual. There's usually a lot of tal. . .

Sell Your Income Property For More

Selling income property isn't like selling a house. You can paint a house, and get a little more because it looks nice. Rental property is different, because it's bought by investors, who look at income more than new paint. Raise income, and you increase value. Let's assume investors in your area expect a capitalization rate of .08. That means that they want a net return (before loan payments a. . .

'Free' and 'Low Cost' PC Offers – The Catch

You've probably seen the ads for "low cost" PC's - "PC's for $199" - or even "free" computers. If you're in the market for a personal computer, you should know "free" doesn't always mean free. Very often, certain conditions and restrictions found in the fine print of advertisements for "free" or "low cost" PC's can turn a so-called deal into an expensive purchase. Bundled Services "Free" or "l. . .

Medical Practice Software Simplifies the EMR Process

The Electronic Medical Record, or EMR, has blossomed as the 21st century’s medical record management model. EMR databases consolidate and organize important medical records electronically, including the electronic medical claim. Medical practices have been able to effectively and quickly manage the electronic medical record, greatly benefiting not only the practice but also the client. Almost a. . .

The Key To Perseverance

The Definition Of Perseverance From a dictionary: "Persisting in or remaining constant to a purpose, idea or task in spite of obstacles." Notice it doesn't start, "Wisely persisting..." Perseverance can clearly be a both a good thing and a bad thing. Remember that when you find yourself wanting to quit something. Quitting might be the wisest choice. Of course, the problem with the idea that you. . .

Using Overture For Keyword Research

Many of us who build websites get in the habit of using the Overture "Keyword Suggestion Tool" to do keyword research. It's convenient, and one of the few remaining such tools that is free. Be careful, though, because there are four problems you may run into with it. 1. Singular and plural forms are lumped together. I once optimized a site for "mountain hiking" based on the search traffic indi. . .

Business Name – How To Pick One From A Legal Perspective

A business name can be a huge factor in the ultimate success or failure of the entity. Unfortunately, many people fail to give a lot of thought to it prior to moving forward. There are many factors to consider including something memorable, a name related to your area of work and, potentially, the availability of the domain name. Married? Picking a business name is like getting married. You ar. . .

Who Says Knowledge Is Power?

Whoever first said that knowledge is power was probably selling encyclopedias. Knowledge is a tool, like money and influence. Tools are only powerful if they are used effectively. How, then, do you make a headful of knowledge into a powerful tool? 1. By seeing clearly what can be done. 2. By seeing clearly your own limitations. 3. By acting on what you know. Wise Action, Not Knowledge, Is P. . .

10 Blazing Ways To Get More New Ezine Subscribers

1. Purchase ezine ads. Run your ads for multiple issues, and track your advertising so that you won't be in the dark about which ezines are best to place your ads in. 2. Swap ads. As with your paid ads, try to swap for multiple issues as many people will need to see your ad several times before they respond to you. 3. Swap recommendations. You could swap recommendations to be published in each . . .

The Best Backpacking Foods

Maybe your favorite backpacking food is a freeze-dried turkey dinner. There really is no "best" backpacking food. There are reasons to bring certain foods, though. Here are ten foods, and the reasons you might want to consider them. 1. Nuts. This is one of the most calorie-packed foods you can take. That means less weight to carry. With lots of protein and other nutritonal benefits, nuts are o. . .

Do You Need Milk?

Most of us have been raised on milk. Not only that, many of us have been raised with the "Basic Four Food Groups" and other dietary guidelines that recommend milk as one or our daily food needs. However, there is much we need to understand about milk and how if affects our bodies, what it really does and does not provide, and also how today's dairy milk differs than the milk that used to be fou. . .

Do Your Things Own You?

Do you have things like a bicycle, jetski, or swimming pool that sit unused? Is it that you don't have time to use them because you have to work so much just to pay for them? Sometimes it seems like all the things we own somehow own us. The bad news is that it's often true. We have to arrange our lives around our things. You get a new truck that can go anywhere, but you're too busy working to g. . .

Why Genie Backup Manager ?

In the old days, everything used to be scarce. Options were limited to whatever comes our way. But these days, as we live in a time of abundant supply—with all the upsizing, freebies and mass discounts—consumers keep on looking for reviews and experts' opinions to determine which product is better suited to serve their needs. However when it comes to backup utilities, users will look no furth. . .