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Marketing A Misunderstood or "Scary" Product or Service

What do you do if your business, product or service is something hardly anyone is aware of or understands? Or worse yet, if it is something they are afraid of or want to avoid? My answer is three-fold. First, focus on the SOLUTION you are providing What is the primary problem your prospects have that you can solve? Do they have pain you can relieve? Do they have an ailment or affliction you . . .

Is A Marketing Plan The Same Thing As A Communications Plan?

How does a marketing plan relate to an organization's communications plan? What are the differences? Is the marketing plan just one aspect of the communications plan? Should one consider combining them into a single document? A communications plan is a PART of your marketing plan. A communications plan is a focused strategy you use to get the word out about your business, product or service. . . .

Improve Your Marketing Results With These Simple Steps

What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didn’t have your marketing act quite together over the past year? Well, there are. Review your past marketing results Take some time to review all of your marketing activities and try to understand which ones worked best. And when I say “worked best” I mean, which o. . .

Identify The Ideal Target Audience With These 5 Tips

Narrowing your focus to one primary group of people is often difficult for small business owners. They want to help everyone — and very often their product or service CAN help a variety of people. It also goes against human nature to narrow your focus in order to grow a business. Common sense seems to tell us if we want to grow our business big, we need to appeal to more people. In reality th. . .

How To Get Others to Market Your Product or Service for You

Marketing can be expensive and most small business owners don’t have big marketing budgets. So looking for targeted ways to get free marketing exposure is a great solution. You may have considered public relations as a low cost marketing tactic, but what if you can’t write, or you don’t have the time to sit down and create a press kit or even write a press release? Well, there’s an easy way to. . .

How to Massively Multiply Your Web Exposure AND Position Yourself As An Expert

What's the quickest, easiest way to get exposure for your business all across the web AND turn yourself into an expert, in one fell swoop? The answer is Article Marketing. And if you haven't heard of it, or tried it yet, you're missing one of the most effective and inexpensive marketing strategies available on the net. If you can write, or find someone to write for you or edit your work, you c. . .

How To Market Effectively Even If No One Understands What You Do

So how do you effectively market your product or service when one knows anything about them because you're in a new and emerging industry? How can you expect to get customers if no one understands what it is that you do? If this is your situation then a big part of your marketing strategy will need to be educating consumers about what you do. If yours is a field that is relatively new, or perh. . .

How Well Do You Know Your Prospects? Take this 10-Point Quiz to Find Out

It’s crucial to know your prospects if you want to market effectively to them. Take this quick quiz to see how well you know and understand your prospects. If you can't answer these questions, how can you be sure you are connecting with your audience in a relevant and meaningful way? How can you be sure you are reaching them with a compelling message about your product or service? How can yo. . .

Getting a Web Site Can Be Fast, Easy, and Inexpensive When You Know Your Options

So what do you do if need to get a web site but you're not sure how to go about getting one. The good news is you have several options. To help determine which option is best for you, ask yourself the following five questions: 1) How computer literate am I? 2) How easily do I learn new computer programs? 3) How much time am I willing to put into this? 4) Is this the best use of my time? 5). . .

Earning the Right to Sell with Stats

We could learn a thing or two from pro sports. Baseball players use stats to tell the story of their season and their career. Scorekeepers keep track of every at bat, every hit, every strike out, every run scored and every base stolen. Those stats are cited by commentators during the game, sports reporters after the game and they are featured on the backs of baseball cards to they tell the st. . .

Help! I Don't Know What To Name My Business

If you are just starting your business, or if you have just developed a new product or service for an existing business, one of the first questions you need to answer is, "What should I name it?" And while you may feel pressure to make this decision quickly, I caution you to not make it lightly. What kind of things should you take into consideration when choosing a name? Don't Use Your Own Nam. . .

Dramatically Improve Marketing Results With These 6 Simple Steps

What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didn’t have your marketing act together over the past year. Well, there are. (1) Review your past marketing activities and results Take some time to review all of your marketing activities and try to understand which ones worked best. And when I say “worked best” I me. . .

Does Your Marketing Pass This 10-Point Test?

Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good. The following 10-Point checklist will help you determine if your marketing passes the test. I challenge you to evaluate one of your recent ads, promotions or other marketing activities to see how it measures up. 1. Does it focus on the solution or benefit you provide? Too often ads simply list p. . .

Say I Don't Know

Why am I writing this? I don't know. I can give reasons, but I can't be sure they are accurate. Such ignorance is okay, or at least it should be. The temptation is always to explain, but that often does nothing useful. In fact, it can just get in the way of actual understanding. Let me explain... Rationalization 101 John was hypnotised, and given the post-hypnotic instruction to get up and put . . .

Do I Have To Be A Good Writer to Market My Own Business?

Many of the most effective low-cost marketing strategies require writing. What can a small business owner do if they're not much of a writer? Can they still market their business themselves on a shoestring budget? Marketing is a form of communication. And you do need to be able to write well to communicate effectively. So what do you do if you don't write very well? You have two choices. You . . .

Determining Market Effectiveness Even If You Didn't Track

What if you've done a variety of marketing activities over the past year, but you did not establish any way to track the response? Now you don’t know what worked and what didn’t. Is there anything you can do now before you continue with your marketing efforts and potentially continue spending money on not-so-effective marketing activities? First of all, don’t beat yourself up. You are not alon. . .

Beat the Holiday Sales Blues with These Festive Marketing Ideas

The holidays can be a tough time of year for some businesses. Let’s face it, if you are not in a retail business tied to the holidays, odds are your business dips this time of year. It’s a natural phenomenon - consumers are preoccupied and busy so they tend to put off purchases and decisions that they don’t absolutely have to make, until the first of the year. So what can you do to drum up so. . .

Customers: The Key To Successful Marketing

How well do you know your customers? What is the primary reason your customers or clients come to you? Or purchase your product or service? What is the Number One problem you solve for them? Do you know? Are you certain? If you don't, your marketing could be missing the mark, and you could be missing out on sales. Uncovering Your "Key Selling Point" This is the Single Marketing Message that . . .

Can Small Business Owners Really Afford A Great Logo?

And is having a logo really that important? My answer to both of these questions is an emphatic YES! A logo is a graphical or visual representation of your brand. Your brand is your business, product or service and what it stands for. It's whatever you are out in the marketplace selling. Why do small businesses need a logo? Why can't they just market using their company name? Logos are expens. . .

Deciphering Marketing Lingo for Small Business Owners

Maybe you've heard these different marketing terms, maybe you haven't. Either way, let me help to clarify the difference between them, because you should have all three if you want to market successfully. And knowing what they are may be your first step to accomplishing all three for your business. Unique Selling Proposition A unique selling proposition, sometimes referred to as a USP, is the. . .

Are You Sabotaging Your Marketing Success?

What?!? Sabotage your own success? Who would do that? Well, you'd be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat. Yes, they may be running ads that are pulling in leads or customers. And yes, they may be writing a regular column for their local newspaper so they are perceived as the expert in their. . .

Are You a Small Business Lone Ranger ? Take My 10-Question Quiz to Find Out!

So what exactly is a "Small Business Lone Ranger?" A "Small Business Lone Ranger" is a business owner who does all the work themselves. No matter how big or small the project, the Lone Ranger handles 100% of it. Either because they're afraid to let go of control or because they feel they can't afford to hire help. Can you relate? I know I can! So what's wrong with doing everything yourself? W. . .

In Leadership, The Critical Convergence Really Drives Great Results

PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to publish is appreciated but not required: mail to: brent@actionleadership.com Word count: 566 Summary: Leaders can achieve more results if they create an. . .

Backpacking With Sand, Snow And Coyotes

I was backpacking in the Sleeping Bear Dunes. It was March, so when I made it through the woods and over the dunes, I'd have miles of beach to myself. It was an over-nighter, a chance to test new ultralight backpacking equipment. I hiked the wooded hills quickly, enjoying the cold air. Halfway through the forest, I stopped to cook noodles. The cheap 3-ounce pot was from a dollar store, and it w. . .

How to Know if You Are in the Right Career

by Kathleen Gage Ever wonder if you are in the right career? If you are like most people you have. Did you know that 80% of people are currently misemployed? They are either underemployed, not happy with their current position or not fairly compensated for their skill and/or function set. If so many people are misemployed, why do they stay in their current situation? Why do they not take the n. . .

Skip Christmas This Year. Do Give-Thanks Marketing Instead

November is the perfect time to let your customers or clients know that you appreciate their business. And did you know that doing so can be a very effective marketing tactic? November is a great time to send out Thanksgiving cards to show your appreciation to your current customers, vendors, business partners, or anyone who refers business your way. You can also send cards to prospects. They . . .

A Great Logo Is A Marketing Must-Have. But Is It Affordable For Small Business?

And is having a logo really that important? My answer to both of these questions is an emphatic YES! A logo is a graphic or visual representation of your brand. Your brand is your business, product or service and what it stands for. It's whatever you are out in the marketplace selling. Why do small businesses need a logo? Why can't they just market using their company name? Logos are expensi. . .

5 Tips to Help You Identify WHO to Market To

If you have your own small business, it's important to decide exactly who you will be marketing your products or services to. After all, you probably don't have the time or the money to market to everyone. And even if you did, it is not recommended. You'll want to select what is called a "target audience." This is an identifiable group of people you believe will be the best prospects for your . . .

A Marketing Lesson From TV's the Apprentice

Advertising and marketing are creative disciplines. That's one reason I love being a part of the marketing industry. Finding creative solutions to help clients sell their products and services is a fun way to make a living. Having said that, I must also say that too often I see marketers going too far. In my opinion it is certainly possible to be too creative for your own good. What exactly do. . .

4 Easy Ways to Get Free Marketing Exposure

Are there really ways you can get valuable marketing exposure without spending any money? You bet there are. The trick to uncovering these methods is to think of creative ways you can get your products or services in front of, or in the hands of, your prospects. And that last part is critical. It is only valuable marketing if it is targeted at the people you have identified are most likely to . . .

How Not to Write a Press Release

Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn’t want me writing for him anymore. Another writer, a friend of mine, got the account and life went on. Of course, I was pretty upset by the situation. I had completed several writing projects already for that client, which had seemed to go well, and had just finished a press rele. . .

How To Have Gratitude

Yes, it might feel great to win the lottery. Money, houses, travel - these are wonderful, but not enough by themselves. You need the right frame of mind to fully enjoy life. You need the attitude of gratitude. Be Grateful Life is better when you feel blessed, when you can look around and say "Thank you, God." Religious or not, when you see life as a wonderful gift, your experience is a richer o. . .

Electronic Medical Record: A New Medical Technology Walk Through

Electronic Medical Record The electronic medical record, or EMR, has been redesigned by technology to suite the 21st century medical practice. The entire process has been wrapped around your finger. In other words, information, records, superbill, transcription, soap notes, and medical procedure codes are all at your finger tips. All electronic medical records have been organized and stored in . . .

Bar Charts Brought to Life: Index of Interactive Information for HTML and PDF

Bar Charts and the Information Challenge Whether one is an unknown entrepreneur or Donald Trump, an elementary school teacher or a university president, a 6th grader researching other countries or a government leader visiting them, each person in any capacity has at least one thing in common: information. Let me explain why I use bar charts as an example. Whether information is being acquired . . .

Is PR Right for You? 6 Questions to Ask

When most people think about marketing, they think advertising. While advertising is a part of marketing, marketing is much bigger than advertising. There are lots of different marketing methods floating around out there, and the challenge as a business owner is figuring out when it's appropriate to use each one and the best way to use it. Public relations, or PR, is the art of getting someone . . .

How to overcome your “Obstacles”.

……I realised that I really created my own obstacles in life, and if I just got out of the way of myself and let my mind not hold me back, I could do things I never thought I could.” (Hilary Swank, as reported in the Sunday Times) Hilary Swank puts her breathtaking performance in Million Dollar Baby down to the way Clint Eastwood was able to get her to relax and stop her interfering with her. . .

Design does matter

Design Does Matter The idea that good design can improve how people perceive your business has long been a part of a designer’s sales tools. They try to convince you that by improving your image, maybe creating a new logo or changing the way you communicate with your customers you can somehow improve sales and improve your bottom line. But are they right? Over the years many companies have be. . .

5 Easy Ways to Create Great Info Products

So you've decided to start publishing an e-newsletter, or you'd like to develop a Special Report as an added-value for your customers, or maybe you've even decided to teach a teleclass or a seminar as a way to bring prospects into your business. So now you have to decide what you’re going to write or speak about. So just how do you come up with the content? Well, you can start with looking at. . .

The Power of Confidence

My experience has taught me that people want to buy from sales people who are confident in their abilities. Taking control of the circumstances and situations around you will develop your self-confidence. When you consider the amount of rejection that many sales people encounter, the fact that many salespeople lack self-confidence is not surprising. Top performing people in any industry typical. . .

A Better Life In Easy Steps

Want a better life? Big changes are difficult, and take time, but there are many easy steps you can take right now. Take many steps, even small ones, and pretty soon you're getting somewhere. A Better Life Today It's easy just to look, right? Start looking for specific ways to make your life better, and to improve yourself. Even if you don't accomplish anything immediately, you are preparing yo. . .

Bite Your Tongue

Most people don’t realize how powerful a negotiating tool silence is. I discovered exactly how effective as I recently observed someone discussing a deal with a prospective customer this past week. The customer started describing his situation and after a few moments he paused – briefly. It was an opportune time for the sales person to make a comment or talk about her product and service. Howe. . .

Two-Step Your Communication

Ever use someone else to get your message out? For example, big, multi-location companies sometimes make important announcements through local plant or office managers, rather than at head office. Another example: advocacy groups that ask their members to individually write or call politicians. Both examples illustrate what's called a two-step communication strategy - getting extra mileage out . . .

Do You Love Food? - Then Maybe Opening a Restaurant is Not Such a Crazy Idea

The restaurant industry in the United States employs an estimated 12.2 million people, making it the nation's largest employer outside of government agencies. The restaurant industry in the United States employs an estimated 12.2 million people, making it the nation's largest employer outside of government agencies. This industry provides work for more than 9 percent of those employed in the Un. . .

Easy Steps To Weight Loss

It can be intimidating to follow a weight loss plan, right? Sometimes there are so many rules, and so many major changes in your life required. Is there another way? Not just another diet or plan, but a whole different approach? Try Small Changes To Lose Weight If a diet or a complicated weight-loss system is just too overwhelming, try making a small change instead. For example, develop the hab. . .

Teamware: Avoid the Ad Hoc Shuffle

Teamware Efforts are continually made to manage the unavoidable ad hoc business process, but ad hoc processes do not necessarily mean a pile of messy, shuffled documents, at least not anymore. Teamware is software which tracks and manages the ad hoc business collaboration. Look at the search engines to see just how many solutions similar to teamware are available to help businesses organize col. . .

Groupware: What Works the Way Businesses Do?

Groupware The internet is full of 1.5 million to 7 million indexed pages of groupware packages available on the market today. Every business needs groupware to control, manage, or track documents. Groupware is similar to other systems that enable document management, often using a centralized system to work through business collaboration processes to create budgets, market reports, presentatio. . .

Xylitol Glossary of Prevention and Benefits

Xylitol, a relatively new, natural preventative is relatively unheard of by the public, yet it affects our lives on an everyday basis. In fact, we are more familiar with it than we know-at least our bodies are. Our bodies produce about 15 grams of xylitol on a daily basis, and yet most of us do not know how beneficial it is to our bodies. Only recently has Xylitol been used as the dominant ingr. . .

Systematic Poetry Techniques

Do you ever stare at the paper, waiting for poetic inspiration? Well, you can stop waiting and start using systematic techniques for creating poetry. If it seems too mechanical or artificial at first, don't worry. The point is just to get you writing, because creativity is stimulated by work. When You Have A Poem In Mind If you have your topic, ask yourself why it's important, and write down y. . .

When Gifts Say More

What's a gift mean? If you're like me, you probably focus on the giving and the getting. But, have you thought of gifts as a medium, a channel, for communication? In a book called The Gift, French anthropologist Marcel Mauss argues that gifts are universally used to create and manage relationships. For those of us interested in business communication, the idea of managing work relationships wit. . .

10 Shocking Ways To Super-Charge Your Sales

1. Test different web site color themes to see which combination will sell your product better. You can also test the size and style of your web site text. 2. Promise your readers an end result or outcome in your ad. You must give them a solid g.uarantee that your product will solve their problem. 3. Never assume people believe the information in your ad copy. You need to back-up all your claim. . .

Change, or Reinforce?

Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change? If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes. Any thoughtful marketing communication (and political communication is marketing. . .

Don't Listen To Winners

Do you know what the problem is with asking successful people for advice? They don't always know why they are successful - but they'll give you all the reasons you want. I once watched an 100-year-old man explain that smoking every day was the secret to his longevity. It would be great to know why he lived so long, but I'm pretty sure we won't learn by asking him. Don't Listen To Success - Mode. . .

Book Publishing for Entrepreneurs

There was a time when it was relatively easy to get a book published. You took a great idea to an agent, the agent sold the idea to a publisher, and soon you could call yourself an author. Unfortunately the market has shifted. Unless you are a celebrity or come to the table with an eager audience of book buyers, most publishers won't even blink your way no matter how great your idea. Because of. . .

10 Easy Maintenance Tips vs Piling on the Chaos

10 Easy Maintenance Tips vs Piling on the Chaos By Eve Abbott, Excerpted from her new book, How to Do Space Age Work with a Stone Age Brain TM Whether you are in your own business or an employee (or neither) -- if you have a family and a home you are in the business of having a life. I'm betting that none of you went into business to become hot at shuffling papers and reams of e-mail. Eighty p. . .

10 Tips on the Right Time of Day for Your Personal Best

10 Tips on the Right Time of Day for Your Personal Best By Eve Abbott, the Organizer Extraordinaire Excerpted from her new book "How to Do Space Age Work with a Stone Age Brain" TM Does choosing which time we do an activity really make a difference? Have you ever wondered what would be the best time of day (or week) to do different kinds of work? Every person's internal clock runs on the Human. . .

10 Tips on Computer Clutter Clean Up

10 Tips on Computer Clutter Clean Up by Eve Abbott, excerpted from her new book, How to Do Space Age Work with a Stone Age Brain TM The secret to getting and staying organized is the same as the answer to "How do you eat a computer?". The answer is "One byte at a time!". Set a monthly reminder and use these tips to crash clutter instead of your hard drive. Do it for you! Even an occasional c. . .

10 Easy TIps for Digging Out Your Desk Today

10 TIPS FOR DIGGING OUT YOUR DESK by Eve Abbott, Excerpted from her new book, How to Do Space Age Work with a Stone Age Brain(TM) How long has it been since you saw your desk? Has your polished mahogany (or pitted Formica) been buried for so long that you can't remember what your desk is made out of? If so, use these tips to clear yourself some space to work in-and stay on top of your most urge. . .

10 Proven Tips for Surviving A Computer Crash

10 PROVEN TIPS TO SURVIVE A COMPUTER CRASH By Eve Abbott, excerpted from her new book, How to Do Space Age Work with a Stone Age Brain TM Do these words strike fear into you? If not, maybe they should! A computer crash is at best time consuming and expensive, and at worst a genuine business disaster. Here are things you can do now to prevent a crash and/or insure a smooth recovery whether you. . .

5 Tips to Make Shorter Meetings EQUAL Better Results

5 Tips to Make Shorter Meetings EQUAL Better Results By Eve Abbott excerpted from her new book, How to Do Space Age Work with a Stone Age Brain TM I had a client who was scheduled for 30 hours of department meetings a week. His first question was "When are we supposed to do our work?" Organize your meetings with these tips and everyone will get more out of every meeting. Accountability Matri. . .

5 Easy Tips on How You Can Use Light to Improve Your Day

5 Easy Tips on How You Can Use Light to Improve Your Day By Eve Abbott, Excerpted from her new book, How to Do Space Age Work with a Stone Age Brain TM Light, Work, and You Winter is here-and with it, short days, long nights, and Seasonal Affective Disorder. It is scientifically proven that the quantity and quality of light plays a significant role in mood and work performance. Many people spe. . .

10 Tips on Color Coding Your Paper: from Chaos to Coherence

10 TIPS to COLOR CODE YOUR PAPER: FROM CHAOS TO COHERENCE BY EVE ABBOTT, EXCERPTED FROM HER NEW BOOK, HOW TO DO SPACE AGE WORK WITH A STONE AGE BRAIN TM Color-There Is No Substitute In anatomical illustrations you see the brain's visual system, where the optic nerve is actually 25 times faster than our audio nerves (hearing). No matter which processing style you depend on, 90 percent of the s. . .

Pick a winning company, and make it work for you.

Well, you've heard it all haven't you ?? Headlines screaming with promised riches, group meetings that pump you up with music and hype, people telling you over and over again that this one is different ! How in heck do you sort through it all ? Network marketing is a jungle ! In fact, there are over 27,000 network marketing businesses in the world. Many of these companies will fold with in the. . .

10 Time-Saving Calendars and Scheduling Tips

10 Time-Saving Calendars and Scheduling Tips By Eve Abbott, Excerpted from her new book, "How to Do Space Age Work with a Stone Age Brain TM" Nowhere is the line drawn more clearly between 'Industrial brains' and 'Electronic brains' than when it comes to the way people prefer to keep and use their calendars. These scheduling tips will really make your calendar talk to you, whether you use a pac. . .

Communicating Across Time Horizons

There was a time in my life when I sold life insurance. Well, to be frank, I tried to sell life insurance. With little success. And while I didn't sell any insurance, I did learn a thing or two, and I'd like to explore one of them with you today - time horizons. Some of the prospective policyholders I met could visualize themselves well into the future, say 20 or 30 years into the future. They . . .

2 Ways To Eliminate Your Competition – It’s Easy!

Eliminating your competition is the easiest way to increase your chances of business success. And I don’t mean literally eliminate them, in the sense of doing something “bad” to them. When I say eliminate, I mean ... take them out of your prospect’s consideration set for your product or service category. Make it so your prospects ONLY think of your business, product or service when they are . . .

Why You Buy, Part Three

Still more discoveries from the recent studies in behavioral economics: Over-Valuing "Mine" People consistently place a higher value on things they own, even if their "ownership" is temporary. The research is interesting, and I often saw this phenomenum used by salesmen on busses in Ecuador. A product is thrust into your hands, and after a ten-minute sales pitch, you pay or give back "your" ite. . .

Insanity: A How-To Guide

Somebody once said that insanity is doing the same thing over and over while expecting a different result. Optimal mental health, then, may include adapting your approach if you don't get the result you want. (NOTE: Seek help if you need it - this is just a general discussion of how to stay mentally healthy.) There is a problem solving technique that involves finding all the ways to cause a pro. . .

Interactive Mapping Brings Information to Life

What is Interactive Mapping? Interactive mapping is a visual display medium which allows graphing, mapping, and even conversion to PDF of any type of information. This technology is used by national government agencies, airlines, chambers of commerce, ski resorts, and countless corporations to make information accessible and interactive to whomever they present the information. Phone and credit. . .

Adult Ear Infection

What is Adult Ear Infection? Though adults are not affected as frequently as children, it is important for adults to be aware of how adult ear infection can affect them. Adult ear infection is caused by infection in the Eustachian tube, near the inner ear. The Eustachian tube connects the inner ear to the nasal passages in order to drain fluid from the ears and equalize pressure between outside. . .

Interactive Charts are Reinventing Visual Data

Interactive charts have revolutionized the way visual data is displayed. Think back to elementary school geography class, sitting drowsily in your desk as the teacher pulls down her roll-up world maps and charts to review the 50 states and their capitals. Visual improvements have been made over the past few years to improve those maps and charts. Most maps and charts now are divided into topogr. . .

No More Frustration: The Thorns of Opportunity...Part II

No More Frustration: The Thorns of Opportunity...Part II The quest for the ultimate victory. In part one I shared with you how not knowing what you don't know, much like the "thorny" gardener, can rob you of your time, and keep you from enjoying and living the life you want. You also learned how a seemingly accidental event can instantly change your life, as you experience the magic of an "ah h. . .

What is Data Visualization?

Data Visualization is Interactive Have you ever booked your flight plans online and noticed that you can now not only view seat availability but also choose your own seat? Maybe you have notice that when you want to look up information online on another country, you may find a website where all you have to do to get political, economical, geographical, and other information is drag your mouse o. . .

FileNet and Other Collaborative Solutions

In the midst of the bustle and shuffle of the collaborative whirlwind of documents, drafts, e-mails, and electronic documents that is 21st century business, it is important to evaluate the best collaborative software suites available on the market today. FileNet packages have stepped up to the plate to seek to provide helpful tools for organizing the enterprise content that exists in the modern. . .

Little Fingers Point to a Special Work-At-Home Idea

Work often takes moms away from their children, but a new career idea actually brings moms and their babies closer while providing a way to earn money at home. Here's the idea: There is a way a baby can tell his parents exactly what he wants months before he can talk. No, it's not magic or mindreading: It's baby sign language. Parents all over the country are seeing the value of teaching their . . .

Medical Billing PDA: 21st Century Convenience for Medical Practices

Medical Billing PDA One of the first things I notice about a medical office, whether it be with my dentist, my family doctor, or my optometrist, is the walls full of color-coded files containing medical histories, billing information, and tracking information for prescriptions check ups and various other things. As a patient, it is fun to trace the colored tags across the files and wonder what . . .

Medical Billing Software takes the Stage

Medical Billing Software The practice is running smoothly, with patients coming in and out with smiles on their faces because of the great service your practice is providing. At the end of the day, you review the office secretary’s billing records and realize you are behind, again. Running a successful practice depends upon the efficiency of the billing. Unfortunately many practices still must . . .

Linking Features & Benefits

I'm sure that you've had those Eureka! moments, too. When a piece of information suddenly helped you see or understand something that hadn't been apparent before. For me, one came when I discovered means-end analysis, a marketing concept that helps us understand why listeners or readers might respond -- or not respond -- to our messages. It does this by clarifying the relationship between produ. . .

The Problem With To-Do Lists

Do you use to-do lists? Do you find it satisfying to check off the items on that list? Too satisfying perhaps? More than once I've found myself adding something I've already done to my daily list. I get to check it off then, you see. I get "credit" for all the things I've done. Whatever satisfaction this may give, it's also an indication I'm confusing effectiveness with just being busy. Do To-D. . .

A Lightweight Backpacking Adventure

I was in the Weminuche Wilderness Area when the snow came. It was my second day out of Silverton, where the locals told me it rains or snows every day in August. I made a note to myself to do some research next time. Then I made a note to myself to find the trail. I was lost again. Lightweight Backpacking I came to the San Juan Mountains in Colorado to try my new gear. I used a tarp shelter, an. . .

Overcoming the Document Tracking Challenge

“Where did it go? It was here yesterday. Wait. Here it is. But it looks a lot like the draft I just sent my team members yesterday. I don’t remember when this change was made. Who made this change? Why is document tracking so difficult?” We have all seen it before. Desk space is being invaded by papers and drafts of rather important information that is in a rather unidentifiable order. When it . . .

Communicating with Offsite Workers

How do you, or would you, communicate with employees who work offsite? Perhaps you have telecommuters reporting to you, or sales reps who work out of offices in other cities. How do you communicate with them? Let's start with the strategic issues: what do you want to accomplish by communicating with them? And, why would they want to communicate with you? Strategic means you'll probably want to . . .

Inspirational Quotes?

Maybe you've heard this one: "What does it profit a man to have gained the whole world, and to have lost his soul?" - Jesus Christ Inspirational quotes and sayings from the present day or centuries past, can inspire and instruct us. This is true regardless of the religious or spiritual tradition they come from. Nor do religious or spiritully-oriented individuals have a monopoly on useful words.. . .

Marketing is More Than a Token Process

¡§Necessity is the mother of invention!¡¨ The first time I heard this was nearly twenty years ago when I was introduced to Tony Robbins¡¦ material. I was listening to, and applying, information from his thirty day series. I have to admit, the first time I heard this it didn¡¦t quite register. However, nearly two decades later, it makes all the sense in the world. In fact, a majority of the thin. . .

Can Group Collaboration Software Meet Business Needs?

According to a survey conducted by InfoTrends/CAP Ventures entitled “Content-Centric Collaboration,” 51 percent of businesspeople utilizing technology such as Microsoft Office and e-mail collaborate almost daily as a part of their business operations and need group collaboration software to support electronic collaboration. The report indicated that the need would continue to grow over the next. . .

5 Reasons to Feel Safe Submitting an Electronic Medical Claim

Electronic Medical Claim For years, both practices and patients have had to deal with submitting medical claims. Up until recently, claims were submitted manually, using HCFA 1500 forms. An electronic medical claim allows the submission process to take place online. The electronic medical claim is nothing new, but it is perhaps a somewhat unsettling idea to many practices and patients because o. . .

Subtle Emotion - The Key To Copy That Works

by Karon Thackston © 2005 http://www.marketingwords.com Say the word "emotion" to a man, and he'll immediately jump out of his seat and run from the room! Utter the word "emotion" to a woman, and she begins to conjure up thoughts of romantic, long talks centered around feelings. However, speak the word "emotion" to a copywriter and s/he should see dollar signs. Why? Because a good command . . .

One of The Best New Business Opportunities May Be Right there in Your Home - ...

The day care industry is expanding. There are now more than 100,000 licensed child-care centers and 250,000 licensed family day care homes across the United States. The market for day care increases every year as the working mother in society increasingly return to work to contribute financially to the ongoing household expenses. Day care centers have now proven to be a lucrative niche for owne. . .

The SAMMER Test: Leading People To Get The Right Results At the Right Time In...

PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to publish is appreciated but not required: mail to: brent@actionleadership.com Word count: 648 Summary: The author asserts that most leaders get the wrong. . .

Easy Memory Tricks To Try Today

I remember a birthday party I went to as a child. There was a contest that involved looking at a table covered in 15 various items. After a few minutes, the things were taken away, and then we each got a piece of paper and a pencil. The object was to write down as many items as we could remember. I struck out after seven or eight, but one little boy got all 15 items, and won the prize. Only ye. . .

Be More Intelligent By Writing

Have you ever noticed what happens to an idea once you express it? Just talking about it or writing it down causes you to clarify it in your own mind. How can you use this to increase your brain power? Start writing. By putting thoughts into words, you are telling yourself the logic behind what you think, feel, or only partly understand. Often, explaining a thought is the process of understandi. . .