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The Small Business Guru Tip Letter for April 29, 2004The Small Business Guru FREE Newsletter. Tips to help you Create and Act on Success Strategies for Your Small BusinessTIP: Know and understand your market. If your market is "the world," you don't know your market. It's absolutely vital to the survival of your business to not only know who your market is, but who it is NOT. For those of you that read this Tip Letter that are looking for leads and new ways to generate business, it would be smart to look at your market profile to be sure you understand who your market is. To be sure you understand how to do this is to educate yourself in the since of Direct Mail Marketing. This strategy has been, and is, the golden key for capturing business, used by many successful companies. It works equally as well as a strategy for small and larg businesses alike to propel them into business growth. Direct Mail Marketing is a marketing stategy that you won't want to do randomly - or it will take you to the poor house. That's why I recommend that you educate yourself in the subject, and then begin to test campaigns. You'll be pleasantly surprised. Let me tell you about a tool that I just subscribed to keep myself up to date with the latest in Direct Mail Marketing. Hardly new since it's been around for almost 30 years - it's new to me - and I just received my first copy on Friday. The tool is a magazine called "Target Marketing". "Target Marketing, founded in 1977 (as ZIP Target Marketing), is the authoritative source direct marketers turn to for hands-on, how-to, nuts `n bolts information that is kept and referred to for months. Target Marketing covers all direct response media, including direct mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross- selling existing customers, fulfillment strategies and more." You can subscribe to this magazine and many others at no charge by going here: http://targetmagazine.smallbizbigprofits.biz Melody Campbell The Small Business Guru http://www.TheSmallBusinessGuru.com -------------------------------------------------- To learn more about how to know your market, and what to do with what you know, become a member of The Small Business Guru Membership Website - I've listed reasons why you should consider becoming a member here: https://www.thesmallbusinessguru.com/public/10.cfm Invest in your Small Business "Intellectual Property" by becoming a member here: https://www.thesmallbusinessguru.com/public/5.cfm
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