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The Coming of Interactivity!There are millions of people surfing the Web - every day! It makes sense that if someone takes the time to surf and visit web sites, they are looking for something. The law of average dictates that thousands are searching for what you offer.How do we keep their interest long enough to get them interested in buying? Transform the passive surfer into an interactive customer by personalizing your business web site. Here are some ideas: 1. Search Engines: Put a search engine on your site. People will soon lose interest if they can't find what they are looking for on your site. Make it easy with fingertip selection.. 2. E-mail Newsletters: Newsletters are a popular and very useful tool to communicate with potential customers and those with whom you do business. www.liszt.com gives you the latest scoop on e-mail lists and how to interact with your readers. 3. Freebie downloads: Everyone likes freebies. There are tons of them available. The trick is to use those that are relevant to the theme of your business. Have a separate page of freebies and one or two bigger and better - say - e-books for sale. 4. Piggyback: Find fantastic sites that offer services that compliment your business and link to them. What business would not like the added clicks to their site from yours? For instance, if your customers would benefit by having a map to anywhere, provide a link to Mapblast! www.mapblast.com There are many more interactive ideas being developed by technology and they will be coming soon to a computer near you. Upgrade your site. Don't let the protests from the folks that built your site stop you. It is projected by the experts that interactivity may soon become a 'must' in e-commerce. Thinking of the possibilities, and how fast cyberspace spins, this medium will be transformed into something far more useful, personable, and favoring your bottom line - profitable. _____________________________________________________________ Copyright 2001 Bobbette Madonna is the Publisher/Editor of LOGON NewZine and Chief Information Officer (CIO) of ShopMyState.com LOGON is published in text and HTML format every Monday. We are dedicated to the marketing and promotion of our customers' and clients' web site business within our system. Visit LOGON: http://shopmystate.com/logon Email Bobbette at: mailto:logon@shopmystate.com _____________________________________________________________
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