Cashing In On The Affiliate Game

Although Affiliate programs are easy to join and promote, many Affiliate marketers are struggling to earn $100 while others are earning literally thousands per month. Some of these top Affiliates combine a series of Affiliate programs - working them together to explode their income.

How can you begin earning Super Affiliate income?

The KEY elements to building solid income online through Affiliate programs is to get traffic to your site. This will cost you either time or money. Getting traffic is just a next step in the marketing process, since marketing is an ongoing process and not just a one time deal.

The most effective way time and financial wise is to have your own web-site, then focus on driving traffic to that one location.

There are five essential marketing strategies you MUST incorporate, if indeed you are going to become a Super Affiliate earner.

First, let's take a quick look at these five areas then we'll study them in detail:

* Pre-selling Your Product * Getting Targeted Traffic * Building Trust * Getting Ahead of Your Competition * Follow-Up Marketing

If you study the common traits of high income affiliates you'll notice that they all incorporate the above five strategies.

Keep in mind that in Affiliate marketing you don't need to re-invent the wheel. To succeed you simply need to duplicate the patterns of those who ARE achieving success.

Let's get started with our in-depth look at these strategies.

>>> Pre-Selling Your Product

Affiliate programs offers their marketers a web-site fully equipped with all the necessities for closing the sale. Yet, there is one element that's missing.

Because these sites are mirrored or other wise called replicated sites you lack the ability to add information to them. This is where the importance and criticalness of your online success comes in.

With your own name domain web-site, you'll have the ability to edit that site. This allows you to provide a personal endorsement of your product or service on your web-site. This is the single most effective strategy for successful marketing.

Your personal endorsement is simply your candid testimonial of your experience and benefits with the product and/or service.

This offers credibility and gives your prospects positive information they are looking for on the benefits of the products or services to them.

Your endorsement can also be used in the form of a Solo Ad or a Publisher's Offer to share with your own opt-in list.

When a prospect knows that the product or service they are looking for does produce all that it promises, plus have the testimonial/endorsement of someone they have established trust with they are more comfortable closing the sale.

Your Pre-Selling page can now be indexed by the search engines using different search criteria which will allow you to target a particular 'niche' market.

>>> Getting Targeted Traffic

No matter how good your endorsement is, without traffic there is no sale.

There are two types of traffic. TARGETED and NONE TARGETED. Targeted traffic is the kind of traffic/visitor to your site who have the same interest that your site offers. For example: If the focus of your site is selling Widgets you would want to target your traffic to those having an interest in Widgets. On the other hand, if your visitors were not targeted and therefore have an interest in Picture Frame obviously they would not benefit you. There would be no sales because you were not offering what they have an interest in.

From the above example your targeted traffic may land you 1,000 unique visitors and $200 in sales while your un-targeted traffic may bring 100,000 visitors and $20.00 in sales. Are you beginning to see the importance of Targeting your traffic?

So then, in having a compelling pre-sale endorsement with highly targeted traffic you are then able to reach your niche market which will result in an explosion of sales.

>>> Building Trust

The average surfer needs to be convinced before he/she buys. With all the hype and scams people are cautious before spending their money. People need to be assured that they will not be taken.

This is where your integrity and credibility comes into full focus.

This can easily be done by taking the 'soft selling' approach. In soft selling, your objective is not to hustle for the sale on first impact. Instead use your first contact with your prospect to build trust. This pays big dividends down the road.

In building trust with your prospects you not only add credibility to yourself but you're offering an opportunity for your prospect to become comfortable in doing business with you.

A simple approach on this would be to offer a free report of your product or service which addresses the BENEFITS to your prospect. Another option would be to offer a free e-book which provides valuable information relevant to their interest.

One of the up sides of this technique is that in offering a Free report or e-book you are then able to get the prospects email address. Having this address allows you to freely send them follow-up information relevant to their interest. This is called Opt-in or Permission Marketing and is a powerful strategy which can result in repeated sales.

>>> Getting Ahead Of Your Competition

Let's face it, regardless of what Affiliate program you are promoting online there is competition.

Why then should a person buy from you rather than someone else selling the same product or service? How do you then get the sale over your competitor?

You need to offer your prospect a compelling reason not offered by your competitor. Remember, the focus of your prospect is all about what they need, not about what you are doing. They want to know: "WHAT'S IN IT FOR ME?" To win the sale and their loyalty you'll need to offer them more than your competitor by showing them clearly What's In It For Them - convincing them of why they should buy from you.

Here are some examples of how you can do this:

There are volumes of FREE e-books and reports available. Perhaps you could offer your prospects a Free e-book that is relevant to their area of interest or an informative report offering solutions to meet their needs. For example, if you're selling Widgets you could offer a free report showing the benefits of owning them and how to best profit from them, or an e-book giving the history and background on Widgets.

>>> Follow-Up Marketing

Effective follow-up with your prospect is KEY to closing the sale. Statistics show that in e-mail marketing a prospect needs to see the information at least SEVEN times before buying.

To be prepared for an effective follow-up campaign you'll need to have the following in place:

* Two to three ads and endorsements ready for each product you represent. These should be well written sales copy.

* An Automated delivery system ready to launch information instantly to your prospects 24 hours a day, 7 days a week.

* An Opt-In list for people who are requesting to receive your marketing information.

* Availability and timely response to their inquires.

* Expression of a genuine interest in them and their success.

* Honesty!

Applying the above five simple steps will gain you credibility and exposure needed to accelerate your sales and launch you on your way to earning Super Affiliate Income.

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===>>> Lois has been blessed with earning a full time <<<==== = income working from home, through combining MLM and = Affiliate Marketing. You CAN TOO! Subscribe to = Building Wealth News Ezine and Discover HOW to = "Bridge The Gap Between MLM And Affiliate Marketing" = Visit http://www.the-power-to-get-wealth.com

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