Internet Marketing Information
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Customer Service

Customer Service by Bob Osgoodby I recently had a problem, and called my ISP (who shall remain unnamed) for help, because I could not connect to their service. I let this ride for a day, in the event they were having a problem, but the next day when I still couldn't get connected, I gave them a call. After listening to their computerized message, which told me everything except how to brush . . .

How to Axe 3 Chores eBay Sellers Despise

I don't miss my boss a bit. Or commuting, or paying daycare, or dry cleaning fancy work clothes. I mean, this eBay lifestyle beats a J-O-B any day, and I don't plan on ever going back to a regular work place. But there are things that drive me nuts about selling on eBay. 1- Daily trips to the Post Office. 2- Sending out a zillion WBNs (winning bidder notices)/ re- listing numerous . . .

3 Steps to Managing your Inbox

Three Top Ways to Organize your Inbox By Stuart Reid Your Inbox can easily become cluttered and hide important mail before you get a chance to see it. You've probably already noticed this, right? Luckily there are three easy ways you can save yourself a lot of time and effort, WITHOUT resorting to filter software. 1. Multiple eMail Accounts. There are literally thousands of eMail providers . . .

What Makes A Great Online Ad?

What Makes A Great Online Ad? by Bob Osgoodby Trying to sell your product or service online differs from all other forms of advertising, and very few people seem to realize that this is completely different from all other traditional forms of advertising. Print media allows the use of attention getting graphics. Radio allows music or jingles and of course TV provides both visual as well as au. . .

Get Over It

Get Over It by Bob Osgoodby I read with some amusement (NewsFactor Network) that some people are "up in arms" because unsolicited commercial email (spam) has increased from 7 percent a year ago, to 12 to 15 percent today. To help combat this, many ISP's (Internet Service Providers) are installing content filters which automatically relegate anything "they think" is spam to trash, and the messa. . .

What to Include in Your Marketing Plan Write-Up

For those new to marketing planning, the thought of completing a plan from start to finish may feel daunting. It need not. The level of detail you choose to include in your marketing plan will depend on your resources and situation. If you have extremely limited manpower or other resources, you may be constrained to a "broad brush" approach. If your plan must support your Web site’s validity to. . .

Backing Up Is So Hard To Do!

Backing Up Is So Hard To Do! Copyright 2002 Livvie Matthews How many times have you said it? "I have got to back up my information!" I can't tell you how many times I've said it in this last year since buying my new computer. Why, I even bought the one with CD Write on it just so I could "back up" my information! I've written articles, sent out new. . .

School of Hard Knocks

Identifying your target market is one of the things you should have learned in Marketing 101, no matter what school you attended. Many of us attend the "School of Hard Knocks", and if you don't learn it there, you probably never will be successful in your marketing efforts. Now let's think a little. Would it pay you to advertise sporting goods to people in a nursing home? How about advertising. . .

Building Relationships....Priceless!

Building Relationships....Priceless! Copyright 2002 Livvie Matthews There are many things you can and will do along the way to building your business, but few things will have the impact on your business as that of building your relationships. Some think because you don't "see" your viewers - customers, you don't have to "interact". In fact most of your business is conducted using. . .

It's EQ, Not IQ, That Will Make You More Money

Years ago, I read a biography on Nikola Tesla. While I found many aspects of this great inventor's life intriguing, the one thing that really made an impression on me was not his many inventions, not his significant contributions to science, and not even his incredible intelligence. It was the fact that he died a very poor man. It's unfair, really, that such a great man never enjoyed financial. . .

Dynamics Of A PROACTIVE Business!

Dynamics Of A PROACTIVE Business! Copyright 2002 Livvie Matthews Do you find yourself being Reactive to whatever comes along, whenever it comes? Never quite knowing what to expect or what your response would be when something out of the ordinary happens? Or are you Proactive and have tried to anticipated what's needed BEFORE it's needed? Proactive vs. Reactive makes all the differ. . .

Publicity! Exclusive, Powerful and It's Free!

Publicity! Exclusive, Powerful and It's Free! Copyright 2002 Livvie Matthews Publicity is more valuable than paid advertising. Here is an opportunity to share your knowledge, experience and your expertise and in return you receive free publicity! The Internet has produced a generation of people with an insatiable appetite for information. Information on eve. . .

Harness The Most Powerful Form Of Advertising On The Internet!

Harness The Most Powerful Form Of Advertising On The Internet! Copyright 2002 Livvie Matthews Writing and submitting articles is by far the best business building resource and most powerful form of free advertising on the Internet! You share your knowledge, experience and expertise and in return you receive publicity....free! With the Internet, people have developed an insatiable appetite . . .

Utilising CGI and Forms for your Website

CGI and Forms for your website Are you making the most of interactive features for your web site? Almost all browsers now support various scripts and data entry methods. They are not hard to use, and can spur a browser to do *something*. JavaScript and Java plugins can work in any web page. CGI tools will usually require access to your `cgi-bin` and an ability to set permissions, unless the too. . .

Back to Basics

Back to Basics. By Stuart Reid. It's worth sometimes just stopping where you are and taking stock of things. You can then remove the clutter and complications that just seem to work their way in - and smooth everything out. It's easy to get in over your head in the world of Internet Marketing. Remember that all you are doing is getting people to give you money, usually by buying something. The. . .

Put Your Business on AutoPilot to make time for more Important Things

Put the boring parts of your business on autopilot to make time for the more interesting things... By Stuart Reid To automate your business is everyones goal. You can't, no matter what people say, automate *everything* but with a few simple tools you can do most of it. The first tool is the Autoresponder. You've probably know a lot about these already. You often hear quoted the `fact` that on a. . .

How to Get Started on Your Marketing Plan

When developing or updating a marketing plan, knowing where to start is often a challenge. To better develop effective marketing strategies, begin by gathering information about both your business and the larger business environment (competition, trends, statistics, etc.). Internally, the amount of information you gather about your own business will depend on your company size. Information can . . .

Get Their Attention

Get Their Attention by Bob Osgoodby Studies show that you have less than five seconds to get the attention of a reader. Think about your daily newspaper. Most people scan the paper. If the headline gets their attention, they will probably read the rest of the article. If it doesn't, they probably skip over that story, and continue scanning until they see something of interest. The first thing. . .

Year In Review

Year In Review by Bob Osgoodby The Christmas gifts that were wrapped with such care, are now just a memory - at least until the bills from the charge cards arrive - and a New Year is upon us. No, this will not be an anthology of events, but rather some impressions. The year started off with dire warnings about viruses that would "eat our hard drive" and turn our computers into a pile of worth. . .

In The Midst Of A Storm, There's Something More!

Have you truly tried and still failed? Have you pushed on a piece of string so long that you think Methuselah would be proud of you? Have you held your temper so long that you feel you're about to blow a gasket? Well….., this is your lucky day. Sit back, grab some coffee, Yuk, and go where failures fear to tread. Something More! I don't like coffee, that's why I said Yuk. Maybe you failed beca. . .

How to Live Your Life

How to live your life. by Stuart Reid. Well, no-one can tell you how to live your life but I can suggest some things that I think should be important. Not really business related, but everything in life is interconnected. Do well in one area to see success in another. 1. Treat people as they treat you. In other words don't waste your time with people who are not worth your time. 2. Never . . .

Spam Revisited

Spam Revisited by Stuart Reid Spam has reared it's ugly head again. I got thinking about it because of a few articles I've noticed on the subject popping up here and there. One side of it concerns spam filtering software ( the reason you keep seeing weird words like FR^E instead of FREE as publishers try to avoid the trap) and secondly it concerns over zealous `spam cops`. Here's my take on it.. . .

Taking Things Seriously

Taking Things Seriously by Stuart Reid How serious do you take your on-line business? Are you professional about it? Do you set time aside each day to take care of it? Too many people put up a web page, place some affiliate links, submit it to the search engines and wait. Some will put it in rotation into a startpage exchange or similar, but the result will be the same. Few, if any, sales. You . . .

Your Unique Selling Point

Your Sites UNIQUE Selling Point. By Stuart Reid To stand out from the crowd your site must be "unique" in some way. There are only THREE ways you can be unique: 1. A unique Selling Price. 2. A unique Feature. 3. Unique Quality of package, inc. Bonuses. It's best if you can do all three. If your product or site is TRULY unique (i.e. one of a kind) then you do not need the others as you have noth. . .

Are You Suffering From.... Paralysis Of Analysis?

Are You Suffering From.... Paralysis Of Analysis? Copyright 2002 Livvie Matthews Symptom: You want to be a writer, you've written several articles, but just n-o-t- quite the way you want them. It needs a little more.... Symptom: You want to start a web site, you have finished designing the layout, but just n-o-t quite ready to publish. You need to check on...... Symptom: You ha. . .

Tap Into Larger Profits With Your Promotion

The Promotion of your business is NOT about your business. It is NOT merely an announcement that your business exists. It is NOT simply about attracting new customers. And it is NOT your greatest source of generating profits. Promotion IS, however, the active portion that fuels the sales cycle of your business. It is the last domino to be placed in line, and yet the one that starts the chain. . .

Benefits Of Internet Relationship Management

Benefits Of Internet Relationship Management Copyright 2002 Livvie Matthews There is a new, rapidly expanding revolution sweeping businesses worldwide. New technology by way of the Internet is forcing major changes in marketing strategies. As a result, businesses are racing to shift gears from their "mass marketing" strategies of days gone by, to today's more competitive strategy . . .

Differences Of Opinion

Differences of opinion. By Stuart Reid Some net `gurus` will tell you one thing only to be shouted down by the next. Who do you listen to? Yourself! You'll only ever truly understand something if you try it yourself. If it doesn't work - then fair enough but at least you had a go. If you listned to everything that came your way then you'd never get anything done. Don't wait until you know every. . .

Benefit To Buyer or....What's In It For Me?

Benefit To Buyer or....What's In It For Me? Copyright 2002 By Livvie Matthews Benefit to buyer. In a nutshell, how your product will benefit the buyer - using the right attitude - is 95% of marketing! Marketing is not telling your reader about you and your product...marketing is telling the reader what your product can do (benefit) for them. People buy on benefits (to buyer - ". . .

Absence Makes The Fear Go Yonder!

Emotions are controlled by a combination of reason and action. Man is the only member of the animal kingdom that can control the emotions he experiences on a day to day basis. But, in the negative antagonistic environment we live in, you will need a good healthy dose of something to turn your water into wine. Have you ever heard the saying, "A rolling stone gathers no moss?" Very true not only . . .

If Wishes Were Horses Then Beggars Would Ride!

And if Bull frogs had wings they wouldn't bump their little rear-end when they landed. Don't make the mistake of thinking that rushing all over the place you are being your most productive self. Don't make the mistake of thinking that when you take time out for thought you are wasting your time. All play and no work makes Jack a poor boy, but, quality time in thought can turn your wishes into d. . .

Also Rans

Also Rans by Bob Osgoodby I don't care if you are in an affiliate program, are involved in Network Marketing or just trying to sell your products to a niche market. Just ask yourself this: How many of the "High Fliers" have their own web site, and how many of the "Also Rans" don't? No one is going to take you as a serious on-line entrepreneur if you are promoting a program with the URL such a. . .

This Emotion Is As Helpful As Ali-Baba And His Forty Thieves!

Are you afraid of your own best ideas? Do you ever have that cold chill run up your spine just about the time you feel you're ready to take hold of that golden opportunity that comes once in a lifetime? Well guess what? I been there, done that, and won the T-Shirt. You Too?? Hmmm. Ali Baba and his Den of Thieves could never have plundered as much wealth, peace of mind, love and joy as one mind . . .

How To Turn Trash Traffic Into Gold.

I have to laugh every time I surf through a hit exchange. You see the same exact pages over and over, I think there are about 4 types: 1.The Las Vegas Page- Lots of flashing lights and a million links to visit 2.The Banner Farm- A million offers, you just got to click one, riiight. 3.The Hot New(or Old) Program- Just refer 10 and you’re a millionaire 4 The Really Targeted Website- Hey lets s. . .

Tips on Avoiding Scams

Tips on Avoiding Scams By Anna-Marie Stewart Venton One thing I think we ALL agree on: There are way too many scams out there. Both online and off. Things like: Email from a "millionaire who needs help transferring large sums of money" This is one of the most popular scams online today. How about the "You`ve won the lottery!!" mails? You know that unless you`ve bought a ticket, or registered fo. . .

Four Things You Must Do For Online Business Success

Four Things You Must Do For Online Business Success © By Jinger Jarrett 2003 Starting a business online can be one of the easiest things you can do. It doesn't take much money, and with all of the free software available, it is very easy to automate every aspect of your business. Once you start to market, things can change very quickly. The Internet is like the Wild, Wild, West. There's no stru. . .

I WANT To Be An Online Marketer!

I WANT To Be An Online Marketer! By Anna-Marie Stewart Venton Where do I start if I want to be an online marketer? Tough question, huh? There are lots of ways to begin your way on the bumpy journey. Just make sure you are aware that it WILL be a bumpy ride. First things first: do a lot of research. Find out what kind of thing appeals to you most. It could be affilate programs, mlm`s or maybe yo. . .

"The All Important Question: Crack It"

"The All Important Question: Crack It" (c) Copyright S. Kumar 2003 http://www.learnhomebusiness.com The all important questions is: "Do we have to believe EXACTLY what the known gurus have to say, follow them blindly as per their dictum and LOOSE Money? Recent developments have proved that small website owners loose money by blindly following gurus without a second thought. It's a self-im. . .

Forget Dreams...Have Visions!

Forget Dreams...Have Visions! (c) Copyright S. Kumar 2003 http://www.learnhomebusiness.com ---------------------------- Do you still keep that all important 'Inner Spark Alive'? ...even 15 yrs later from college! To me 4 steps lead to 'true arriving'. Our success domain can be summarized in 4 simple steps. ______ Step#1 : Dream With Totally Relaxed Freedom! Though I said, forget Dreams what I. . .

Learn From Your Mistakes

Learn From Your Mistakes by Bob Osgoodby Much of the "hype" concerning affiliate programs centers on the anonymity of the web, and that you won't have to have a "face to face" relationship with your potential clients. Let the autoresponders do the work, have the money deposited in your bank account while you sleep, yatta, yatta, yatta. People want to do business with people. If you're in sal. . .

The Lighter Side of Spam

The Lighter Side Of Spam by Tim Ward 'The Online Jester' Every morning when sit down at the ole computer and go to check my email I know two things will happen. (1) I won't have received any new sign-ups in any of the hundreds of affiliate programs that 'guaranteed' me a massive downline and (2) I will have at least 30 emails that are unsolicited or SPAM. As an experienc. . .

Words, Ignorance, And Casper The Friendly Ghost!

Do your best to accept this or do your best to fight it: but, "You are a mind with a body". Because you are, you have spiritual powers. And, the Spirit man (person) inside you contains powers known and unknown. Discover what they are! Ignorance, who me? Anything that seems logical to a person, who is ignorant of the facts, may seem stupid to the person who knows how to do it and does know the . . .

Are YOU Backed UP?

No I'm not talking about constipation, but close.:) What would you do if your computer suddenly froze up, and went to a "blue screen"? Try to reboot it? Well what if to your horror you found out your hard drive was history, and you couldn't retrieve all your priceless data? I think maybe you might develop "acid reflux" (heartburn in laymen's terms) really quick right? You've probably thought ab. . .

Overnight Success?

I remember watching my Dad start up his own business. He picked a great product that there was a demand for and a great time to sell it. He went into the automotive parts business right after World War II. During that time, no one had a lot of money, so most people couldn't afford to buy a new car. Therefore, more and more people were fixing the cars they had and there was a great demand for pa. . .

The Golden Retriever and YOUR Business

What does a Golden Retriever have to do with your business, you ask? For those of you who aren't familiar with them, Goldens have an outlook on life that is quite incredible. They never give up. I had a Golden named Ruff who developed a malignant tumor on his corotid artery (the one in the neck that sends blood from the brain back down into the heart). I noticed that he was eating, but losing w. . .

All Talk And No Action; So Let It Be Written; So Let It Be Done!

It is so important to know how to motivate ourselves in an effective manner and in a desirable direction. Throughout life we continually struggle between the dual forces of what we say and what we do. So, I ask you, what would you pay for a personal formula that would turn all your words into action? A Kid After My Own Heart! I was in a mall one day and saw a little child say to his father, "d. . .

Positive Cash Flow

Positive Cash Flow by Bob Osgoodby It doesn't matter how great your product is or how wonderful your service, if you don't have customers, all you have is a skill, or a product. People don't go into business normally as a hobby, although a lot of hobbies do turn into a business. The trick however, is to turn it into a positive cash flow. If you're serious about doing business, you must plan f. . .

Are You Ready To Learn Something New? - Part 2

Last – but certainly not least – there’s everyone who’s looking for a great affiliate program to promote. A programs that is NOT being marketed by everyone else – and a program where YOU can be one of the first to market. Do you know about distance learning? It’s the solution for many people – and for many companies. You learn at your own pace on your own schedule. You don’t have to change your. . .

Are You Ready To Learn Something New? - Part 1

In earlier newsletters we talked about using your computer to build your website and your internet business. Although it’s certainly true that you can use pre-built websites, you might want to try your hand at building one from scratch. Keep reading . . . Some of you may be part-time internet marketers – working in an office during the day, wishing for – or needing – more advanced computer ski. . .

Need A Solution For Trouble? Try This Breath Of Fresh Air!

I just heard the story of a man who hired a plumber to restore an old farmhouse. After he had finished a rough first day on the job he realized he had a flat tire which made him lose an hour of work; then his electric drill quit, and then his truck refused to start. As his customer drove him home, the plumber sat in stony silence. Hmm…I wonder where this is going? Well, when they arrived at the. . .

Web Rage

Web Rage by Bob Osgoodby Some people by nature are simply nasty. You can find an article almost every day in the paper about "road rage". Someone committed a grievous offense against them (like driving too slow) and they ran them off the road. An airline attendant is punched because she didn't bring someone their drink fast enough, or a clerk is abused because the store is out of a certain pro. . .

Create More Contacts By Varying Your Promotion Methods

Most likely, you are restricting the growth of your business by unknowingly restricting how you promote it. So many in network marketing promote their opportunity in a very limited fashion. They approach others with the idea of working from home or owning their own business. But is that really the only way you can market? Now, eventually to sign someone up under you, that subject is going to h. . .

"13 Reasons Why Products with Master Resell Rights Are Important For Your Life And Bank Account."

Master Resale Rights, Master Resell Rights, Resale Rights and Resell Rights. These jargons currently have become a hot topic in Internet Marketing and you can easily find it almost everywhere on the net. Even some of Today's Internet Marketing Giants are doing it. Corey Rudl, Marlon Sanders and Terry Dean to name a few. But what do they mean? Why are they important for your effort to make mor. . .

Brainstorming with Props - "Goodie Bags" and The WSJ

When developing new strategies or products, coming up with unique ideas is often a struggle. It is one of the reasons why, in any industry, there is so much repetition. One way to generate new ideas and "get the creative juices flowing" is by brainstorming using props. There are several ways to incorporate props into a session. Two of my favorites are the Wall Street Journal (WSJ) and goodie ba. . .

Hey Bozo, Forget Logic and Kiss This!

Richard Vegas ©2002 I want to relate to you a story, READ it carefully; for in it lay the hidden secrets of the great mystery of the super successful. There was once a bridge which spanned a large river. During most of the day the bridge sat with its length running up and down the river paralleled with the banks, allowing the ships to pass through freely on both sides of the bridge. But at . . .

Discover The 7 Key Areas Crucial To Business Development

Everyday your online, literally hundreds of pieces of information are laid out before you, and ALL of them claim to contain knowledge critical to your online success. Now obviously we can't read all of it, nor do we need to do so. Therefore, isn't it about time we finally took a few moments to discuss just exactly what areas we DO need to focus our time on? That way WE are in control over what . . .

Senior Netizen

Senior Netizen by Bob Osgoodby Senior usually has the connotation of the older, especially denoting the older of two persons having the same name, as father and son. It can also mean above others in rank or length of service. We however, have attached another meaning by adding the word citizen. The term "senior citizen" has had an age attached to it. Usually at age 62 or 65 this title . . .

Seven Dirty Words

Seven Dirty Words by Bob Osgoodby If you hang around the web long enough, you will probably get a nasty, expletive filled note about something. Normally sent by someone who happens to be in a foul mood at the time, pay attention, but don't respond in kind. You might simply be in the wrong place at the right time, and you're their target of opportunity. Anyone in business on the web has experie. . .

And then My Boss said, Take that Fear and Shove it!

Hey gang; Ok it's time to create some good habits. You know, like eating a pork barrel full of Ben and Jerry's ice cream at 3 am in the morning. Nah......that's not the kind of habit I'm talking about. The only habit that will create is a quick trip to the toilet first thing in the morning. To create a personal success system that never fails requires good habits. Without good habits, you will. . .

The Holy Grail

The Holy Grail by Bob Osgoodby Can you make money on the Web? If you listen to the people selling bulk email addresses, you are sure of it. In the cold light of day however, the only people making money from this operation are the people selling the addresses. But the unsuspecting queue up and plop down their hard earned cash only to find that 15 million people really aren't interested in buyi. . .

Use Those Complex Affiliate Programs to Your Advanage

If you're looking for Original and Fresh Content Please feel free to use this article/tutorial in your Ezine or Website without any changes and with the resource box included. A courtesy copy of your ezine would be appreciated. mailto:TheCreativeAffiliate@oregoncoast.com ============================= COMPLEX AFFILIATE PROGRAMS THAT CAN OVERWHELM... And How To Use Them To Your Advantage. Karen . . .

A Labor of Love

A Labor of Love by Bob Osgoodby Why would a publisher of an online Ezine or Newsletter give away free ads? The obvious answer is to build their subscription numbers. Notice I specifically did not say readership. Many people will subscribe to an Ezine or Newsletter that allows them to submit free ads, in the hope that the other subscribers will see theirs. When the Ezine is published, many. . .

Tag, You're It !

Some call them "tag lines"; others refer to them as "catch lines" or "tie-in-slogans." Whatever the words used to refer to them, they are perhaps the most important part of your promotional writing. Do you recognize any of these ? : "Like a rock..." "Fly the friendly skies..." "It's the real thing !" "Quality is job number one" "The quicker-picker-upper" Most of those tag lines are recog. . .

Paddling Your Own Boat

Learning to promote your site online is a daily activity that takes a lot of work. There is no shortcut to success for those who work online. Here is the good news: There are a lot of resources available to help with the task. Here a five tips on learning to promote online: 1) SEARCH ENGINES-Utilize the power of the search engines to locate the resources you need to help with promotion. Ma. . .

Abandoned Empires

Ever wonder what happens to all of those free sites, free auto-responders, free affiliate links and everything else once they are abandoned and forgotten. You and I are probably both guilty of creating and abandoning a lot of auto-responders, free sites, etc., if you have been online for any length of time as I have. It does happen. Years ago folks bought things to last a lifetime. A good . . .

Are You Marketing Your Goldmine?

Are You Marketing Your Goldmine? Copyright 2002 Livvie Matthews Information products are my passion! For the past 10+ years I've read and studied businesses offering information products in terms of starting your own business as well as direct marketing techniques. As you know, Information is THE wave now and in the future! When I was "surfing" the net and saw some information for writi. . .

Click Away Syndrome

Click Away Syndrome by Bob Osgoodby We see literally hundreds of ads every week that arrive by email, are published in Ezines we subscribe to, or possibly banner ads on web sites. Most of them fit into the "click away" category and are not even read. Every now and then however, one gets our attention and we visit their web site, or request further information by email. First, let's exami. . .

Junk Mail

Junk Mail by Bob Osgoodby We receive so much information on the Internet, especially via email, that many times we have difficulty separating the good "stuff" from the junk. Most of us put unsolicited email (spam) in the junk category. By the time we weed through all that "stuff" however, we are approaching information overload, and may give "short shrift" to the really good information w. . .

Hey CyberJunkie, Clean that Booger off Your Nose!

By Richard Vegas © 2002 Internet Well....., I got some good news and I got some bad news. It's come to my attention that some of you want to be cyberjunkies. Which do you want first? I’ll give you the good news first. YOU can!! It’s very simple. The bad news is: It’s not easy and it could be messy. Let’s take a look at both. Simple is as simple does. Most everyone reading this is somewhat co. . .

How to Get Ridiculously High Quality Affiliate Leads

How to Get Ridiculously High Quality Affiliate Leads By Dermot Hogan Its a simple fact. The most lucrative affiliate programs will have the most competition. Take for example web hosting, which is a very profitable type of affiliate program, pays as much as $10 a month for sales. If you wanted to buy pay per click advertising on Overture you would have to pay over $8.00 for the #1 position a. . .

Stinking Thinking Makes Hope A Dope

Many centuries ago there was a Greek philosopher who lived on the Aegean Sea and wanted to go to Carthage. He was a very well educated professor of logic, so he decided he should do the very thing he taught his students. Hmmm….What was it? Have you ever heard you are what you think? Well, ok then, I'm a Cadillac. :). Nah…that's not the kind of thinking I talking about. What do you really thin. . .

Are You Marketing A Product That's Unrealistic For You?

Fact: There are far more people wishing to make substantial incomes from home over the Internet than there are actually doing it. That's an obvious statement to be sure, but why is that true? One factor often overlooked in my opinion is that many people make poor selections when choosing what they should sell. People, more often than not, decide what business to enter based on emotion, excitem. . .

Get Your Book Done … Now!

I don't believe in writer’s block. (I can hear the gasps of disbelief already.) Listen: If you hire a plumber to come to your house and fix a problem, do you expect him to say, "Sorry, I can't figure out what your problem is. I think I have plumber’s block"? Probably not, and if he did, you'd toss him out and call another guy faster than you can say Drano. Not that plumbing can be compared to . . .

The Business of Publishing

Congratulations, you're published! But what exactly does it mean to be "published"? Besides the fact that your work is finally in print and your college alumni has asked to interview you for their newsletter it also means fame and fortune, right? Well, ok, maybe not on the level of J. K. Rowling, but at the very least you can expect a call from Oprah, right? I hate to be the one to break it to . . .

Seven Secrets of Writing a Book that Sells

It's one thing to write a book, it's an entirely different thing to write one that's a saleable, viable, marketable product. Ensuring the success of a book is something even the biggest publishers have never been able to guarantee. Mitigating circumstances, flash trends, and world events will all affect buyer preferences. That said, there are still ways to leverage the sales-factor in your favo. . .

Maximizing Your Book’s Earning Potential

Everything in life is worth writing about if you have the guts to do it and the imagination to improvise. The worst enemy to creativity is self-doubt. - Sylvia Plath If you're going to put out tons of effort writing a book, you should also invest the extra time and energy into creating some strategic components that can really help leverage your promotional options. Building marketing into you. . .

Networking Gold

Whether you’re trying to find an editor for your book, or a producer to pitch your story to, sometimes it’s all about networking. If you still have 999 of the 1,000 business cards you ordered, you’re not getting out there enough. It’s time to step out from behind that computer and strike networking gold. One of the first laws of networking is that you want to get to know the people you’re net. . .

Getting Real About Getting Published

So you say you want to get published? Well, great! These days you have more options than ever to see your work in print. Whenever I teach at conferences I am always amazed at how many authors are still unaware of their publishing options. Today, more than ever, writers have the ability to take control of their writing future and get published...today! How? Well, self-publishing for one. What? . . .

Ezines

Eighty percent of success is showing up. Woody Allen So, eh, what exactly is an Ezine? In short, an Ezine is an electronic newsletter or magazine and a great way to spread your message. Many of you probably already get these from a variety of sources. These days, ezines have almost replaced magazines with topics ranging from how to publish your book, to building an effective website or decora. . .

Media Training Magic

Whether you’re doing your first interview or your fiftieth, you can never prepare enough for a radio or TV appearance. If you’ve never been media trained or coached before and you’re seeking a steady stream of broadcast media, then you might want to consider this valuable component. AME talks with producers across the US regularly, and they reveal that authors are not typically the best inter. . .

Story of a Bestseller: The Power of a Postcard

A recent article in Publisher's Weekly reported about an author who shot their book up to the #1 spot on Amazon.com where it remained for two days. This new marketing tactic (called "permission marketing") is becoming very popular. Unfortunately, it's not inexpensive and you must also have access to a large database of email addresses. This database is blasted with persuasive emails about buyi. . .

Winning the Name Game

How many of you have spent hours or days toiling over the title for your book? My first book, The Cliffhanger, was renamed probably six times before I stayed with the current title. Naming your book can be difficult, especially if the book will work as a sort of branding for everything else you do. Non-fiction books are often seen as a stepping stone to speaking engagements, product launches, a. . .

Cover Yourself

One of your biggest sales tools is your books cover. Did you know that if someone sees your book on the shelf, you have less than thirty seconds to sell it? Remember too that your book cover will not only be on your book, but it will more than likely grace most or all of your marketing materials as well and a heavily funded PR campaign can not make up for a poorly designed book cover. If you’r. . .

In a Slump?, Rejoice I Say, Rejoice!

Yea, I know........I hear you saying "that's easy for you to say".! Well......why don't you just pout about it then? You know, I want to tell you a funny story about a salesperson in a BIG slump. This person I actually trained before she moved on to another job many years ago. Now, you know what a slump is, right? Don't ya? If you have ever been in outside sales you know what a slump is. But, . . .

Your Own Web Site

Your Own Web Site by Bob Osgoodby So you are about to make the plunge and set up your very own web site. Now the very first concern you might have is how to do it. Well, you can either "do it yourself" or hire someone to do it for you. The "do it yourselfer", assuming no prior knowledge, faces a fairly large learning curve. While there are a number of packages such as "Netscape Page Co. . .

Hey Sid, I'll Put My Money On The "Kid"!

Now, the Fun Part. It is nigh time to find a way to take all the buck out of this bucking bronco we call the internet. I mean take all the gamble out of it!! This bronco is waiting to hand over to you all the true riches of life.........and obtain whatever you want... money, health, love, recognition, prestige. Let's Recap. You have put up the snazziest looking website this side of heaven; you. . .

Jekyll vs. Hyde, 2 Faces of Immortality!

Meet the most important person you will ever meet in your life. You better! For sometime during your life you will meet him. He could appear very suddenly with such shock that his recognition will change your life forever. When you finally do meet him he will reveal a great secret to you. The secret……that inside of you is the power that will attract everything in life you want. And, also repel. . .

Internet Marketing- Where Are YOU Going From Here?

You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated. mailto:TheCreativeAffiliate@oregoncoast.com ======================================= A"Get Creative" Article Written and Published by Karen on the Oregoncoast (c)Karen Vesgaard 2002 The Creative Affiliate =====. . .

Getting Help to Market Your Book

Marketing your own book can be fun, but it can also be a daunting task. Deciding how and when you need help will usually depend on a few things. First off, if the success of your book is suffering because you have limited time to promote it, you might want to consider having someone promote it for you. While promotional windows for most books can run for months or even years, there are several . . .

When Old News is Good News

Sometimes when you’re pitching your topic or learning the art of the media pitch all you will hear is “your topic must be newsworthy, it must be trendy AND it must tie into a current/relevant topic.” So let’s say you have a great pitch, the only thing is it’s from last year. Is old news good news? Sometimes, yes it is. If your pitch ties into something current and relevant then it’s what we can. . .