Marketing Information
List number 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10 - 11

17 features that make your autoresponder an AUTORESPONDER

17 features that make your autoresponder an **AUTORESPONDER** Part 2 (c)copyright 2002 Terry Telford In part one of this two part series, we looked at the first nine features that make an autoresponder an **AUTORESPONDER.** In this second part of our report, we will take a look at the remaining eight features that will turn your simple autoresponder campaign into a raging sales machine. Th. . .

Getting more subs for your ezine

------------------------------------------------------------ Note to the editor: Please feel free to publish this article as long as the tagline is intact. This article is also available at http://www.bpcpublishing.com Would you like to swap ezine ads? Please email me at: info@bpcpublishing.com ------------------------------------------------------------ Getting more subs for your ezine Subsc. . .

Developing a Web Site Marketing Plan

Based on the book "How Much for Just the Spider?" Copyright 2002 Bobette Kyle. All rights reserved. For many of us, finding the time and commitment to complete a marketing plan for our Web sites is difficult. There are so many other obligations vying for our attention it is tempting to push planning to the back burner. Giving into that temptation, however, means putting your business at a disad. . .

Turn your FREE eZine into a moneymaker, Tip #1

------------------------------------------------------------ Note to the editor: Please feel free to publish this article as long as the tagline is intact. This article is also available at http://www.bpcpublishing.com ------------------------------------------------------------ Turn your FREE eZine into a moneymaker, Tip #1 (c)copyright 2002 Terry Telford Almost every online business, that's. . .

Show and Tell

Do you look for ways to involve your customer during your presentation or do you just babble on hoping you might say something that will generate a sale? Regrettably, unsuccessful salespeople display poor listening skills and have a tendency to talk too much. They use a “show and tell” sales presentation style that can quickly turn a customer off and cause them to mentally shut down. On the oth. . .

Service With a Smile

Successful salespeople have the ability to turn the customers they serve into advocates. They don’t directly ask for assistance, they do it by “going the extra mile” when providing service. It is only natural for satisfied customers to refer their friends and business associates to someone they know they can trust to take good care of them. In every walk of life, the people who have achieved su. . .

Recruit Your Way to the Top!

Essentially, a sales manager’s primary job is to recruit, train, and motivate their sales force. Of these three vitally important responsibilities, recruiting is the least understood and by far the most challenging. When you recruit the right person you will find that they are self-motivated and eager to train. On the other hand, if you hire someone that is not suited for the position, you will. . .

Image is everything (article)

Image is everything (c)copyright 2002 Terry Telford According to a very popular soft drink commercial, image is nothing and thirst is everything. If your thirsty for something to drink, this may be true. If you are thirsty for online sales, this theory will leave you parched! Online, image is everything. If your website looks homemade, takes ages to load, and doesn't display properly in alm. . .

Bosco vs Fang: Starting a Newsletter Part 2

Fang thinks Bosco has really lost his mind, again! Bosco is planning to do an online newsletter. Fang thinks the Internet is a passing fad. Remember years ago when folks thought the automobile and TV were "passing fads"? Well, Fang has an Edsel, so you see where he's coming from! Anyway, Bosco thinks it is a great idea! He sees others doing it, why can't Bosco? Here is how their conversation. . .

Bosco vs Fang: Starting a Newsletter Part 1

Fang thinks Bosco has really lost his mind, again! Bosco is planning to do an online newsletter. Fang thinks the Internet is a passing fad. Remember years ago when folks thought the automobile and TV were "passing fads"? Well, Fang has an Edsel, so you see where he's coming from! Anyway, Bosco thinks it is a great idea! He sees others doing it, why can't Bosco? Here is how their conversation. . .

Affordable Market Research

Affordable Market Research by Bobette Kyle Until recently, limited budgets kept most types of market research out of reach for entrepreneurs and other small- budget businesses. Today, through the Internet, small-budget businesses have more research options. Secondary research sources are easier to find. More affordable primary research methods - both qualitative and quantitative - are available. . .

5 steps to winning the affiliate game

5 steps to winning the affiliate game (c)copyright 2002 Terry Telford When you join an affiliate program, you join thousands of other affiliates who are marketing the same product. So how do you ensure that customers buy from you instead of one of the other thousand affiliates? You do it like this. 1. Buy the product or service you want to sell. That's right, buy it and use it. Become accus. . .

Instant Profits with Cross Promotion

Instant Profits with Cross Promotion (c)copyright 2002 Terry Telford Business is business. Whether you are marketing online or offline, the same principles apply. Yes there are differences, but think about the marketing tactics used offline that you can apply to your online business. Here's a quick idea that can instantly generate a profit for you. Cross promotion. How many times have you. . .

The Big Picture: 5 Questions that Can Boost Your Business

As business managers, entrepreneurs, and Webmasters, we strive for unobtainable perfection. Why do I say unobtainable? Because when we focus on perfection in one area, we forego attention elsewhere. Limited money and time mean you must choose from the endless parade of advice and recommendations. This creates a dilemma. How do you choose which to embrace and which to pass up? Consultants, speci. . .

Your Web Site's Objective

Based on the strategic marketing plan book "How Much for Just the Spider?" by Bobette Kyle Do you know your Web site's objective? With an objective to help overcome your main challenges, you can work smarter, not harder. Through this second article in the four part Web Site Marketing Plan series, learn how you can consider business building models and customer stages when setting objectives. Th. . .

You Need A Miracle? Build One, Everyday!

Henry Ford, after he had achieved great success, was the subject of much public criticism. Many people thought that he was very lucky, some thought he was a genius, some thought he was born with a silver spoon in his mouth, some thought that powerful friends and influential people were the "secret" of his great success. Why some people even thought he was so mean, that once he found out there w. . .

15 Steps to Successful Cold Calls

15 Steps to Successful Cold Calls By Ron S. LaVine President, Intellworks Sales Training, Inc. In my opinion, the secret to making good cold calls is to ASK PERMISSION TO SPEAK. So many telemarketers call us at work or at home and launch into their spiel without thinking we might be in the middle of something important. Here's a message for telemarketers. Your prospects are not listening! . . .

Either Tame The Bull, Or, You'll Eat The Crow!

A man can stand a lot… as long as he can stand himself. Success is never Final and Failure is never fatal. Only failure to get back up is. The bull is lying to you and leading you down the trail of the pied-piper. If you want to achieve anything worthwhile in life it is imperative that you approach your bull with an optimistic frame of mind. A positive attitude is the generator that brings all . . .

The Affiliate Game- Find Your Own Treasure

You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated. mailto:TheCreativeAffiliate@oregoncoast.com ======================================= A"Get Creative" Article Written and Published by Karen on the Oregoncoast (c)Karen Vesgaard 2002 The Creative Affiliate =====. . .

Paddling Your Own Boat

Learning to promote your site online is a daily activity that takes a lot of work. There is no shortcut to success for those who work online. Here is the good news: There are a lot of resources available to help with the task. Here a five tips on learning to promote online: 1) SEARCH ENGINES-Utilize the power of the search engines to locate the resources you need to help with promotion. Ma. . .

Stinking Thinking Makes Hope A Dope

Many centuries ago there was a Greek philosopher who lived on the Aegean Sea and wanted to go to Carthage. He was a very well educated professor of logic, so he decided he should do the very thing he taught his students. Hmmm….What was it? Have you ever heard you are what you think? Well, ok then, I'm a Cadillac. :). Nah…that's not the kind of thinking I talking about. What do you really thin. . .

Create A News-List Instead of A Newsletter

====================================== You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated. mailto:TheCreativeAffiliate@oregoncoast.com ======================================= A"Get Creative" Article Written and Published by Karen on the Oregoncoast Copyright (c)20. . .

You At A Dead End? Look Deeply Into My Eyes!

The president of a large North Eastern company, doing business internationally, was visiting his California division. While he was there, he saw a very large photograph of, of all people, himself, hanging on the wall. He was in the office of his Vice President's private secretary. He said to her, Linda, that's a very large picture you have of my mug for this size room isn't it? Linda said you. . .

5 Tips for Building Trust and Rapport

Have you ever had a sale that didn’t close and you weren’t sure why? Chances are you lost the sale because you didn’t establish sufficient trust and rapport with your prospect. Once you have developed trust and rapport you’ve actually got the hard part behind you and you’re probably going to make a sale! For you see, it really doesn’t matter how knowledgeable you are about your product or how s. . .

Burn Your Boat!

Do you allow fear, anxiety, and worry to dominate your thinking? Do you find yourself frequently questioning your decision to become a salesperson? A lack of commitment not only creates self-doubt, but it is emotionally draining and erodes your effectiveness. No great achievement has ever been accomplished without a plan and a commitment to see it through. Without commitment, you will be defeat. . .

Prospecting - Building an Advocate Army

The single greatest concern facing all salespeople is prospecting for new business. As a commission salesperson, your livelihood is directly dependent on your ability to prospect effectively. Do you consistently ask for referrals? To be successful in the sales profession you need assistance from your clients in the form of referrals. Average salespeople do not invest their time nor spend their . . .

Overcome Objections and Close the Sale

Unfortunately, the first two orders many new salespeople receive are “get out and stay out!” It is human nature for your prospect to procrastinate when asked to make a decision involving money. Studies indicate that a prospect will say no on average five times before they actually buy. As a professional salesperson, it is important to remember that an objection is not a rejection of you persona. . .

The Seduction of Low Hanging Fruit

I remember the first time it happened. It was on a Thursday, about 4 pm, and I was worn-out after a day of cold calling. I hadn’t uncovered even one viable prospect. Enough was enough! Time to go back to the office and do some paperwork. When the phone rang, I answered it tiredly. But by the time I hung up I was a new person. I had just talked to one hot prospect! Her company was BUYING! . . .

Creating Value - A New Way to Win Customers

Are you creating value for your customers? Enough value? In today's new sales paradigm, unless you are creating value every single time you're with a customer, you're vulnerable to being replaced by another supplier or professional. That's a pretty strong statement to make, but it's the most important concept for sellers to grasp in this new millennium. Since your success depends on value c. . .

3 Secrets of Broadcast Interviews that MOVE PRODUCTS!

by Marisa D'Vari http://www.deg.com mailto:mdvari@deg.com Author, Media Magic: Profit and Promote with FREE Media Placement "I read your book, Media Magic and know all about creating three key message points," a woman in a beige suit gushed to me after a recent talk. "But every time I'm interviewed on TV, or even radio, the host asks me a question and I end up answering it to be polit. . .

Back it up!

------------------------------------------------------------ Note to the editor: Please feel free to publish this article as long as the tagline is intact. This article is also available at http://www.bpcpublishing.com If you want to make more money with your ezine, sign up for our amazing 50% commission affiliate program! ------------------------------------------------------------ Back it u. . .

Promoting for Peanuts

------------------------------------------------------------ Note to the editor: Please feel free to publish this article as long as the tagline is intact. This article is also available at http://www.bpcpublishing.com If you want to make more money with your ezine, sign up for our amazing 50% commission affiliate program! ------------------------------------------------------------ Promoting. . .

Psychology Sells

------------------------------------------------------------ Note to the editor: Please feel free to publish this article as long as the tagline is intact. This article is also available at http://www.bpcpublishing.com If you want to make more moneywith your ezine, sign up for our amazing 50% commission affiliate program! ------------------------------------------------------------ Psycholog. . .

How to: Get more ezine subscribers

------------------------------------------------------------ Note to the editor: Please feel free to publish this article as long as the tagline is intact. This article is also available at http://www.bpcpublishing.com If you want to make more money with your ezine, sign up for our amazing 50% commission affiliate program! ------------------------------------------------------------ How to: G. . .

Key words and phrases to skyrocket your sales

------------------------------------------------------------ Note to the editor: Please feel free to publish this article as long as the tagline is intact. This article is also available at http://www.bpcpublishing.com Would you like to swap ezine ads? Please email me at: info@bpcpublishing.com ------------------------------------------------------------ Key words and phrases to skyrocket you. . .

Looking For Free Publicity? Talk To "The New Kid"

Looking For Free Publicity? Talk To "The New Kid On The Block" by George McKenzie This article is available in plain text via autoresponder. Send a blank email to mailto:george2-13421@sendtheinfo.com God bless reporters. They don’t make much money; they don’t get much of the glory; and they generally work long hours under withering deadline pressure. But here’s the most important thing to re. . .

Make REAL money being exclusive

------------------------------------------------------------ Note to the editor: Please feel free to publish this article as long as the tagline is intact. This article is also available at http://www.bpcpublishing.com If you want to make more money with your ezine, sign up for our amazing 50% commission affiliate program! ------------------------------------------------------------ Make REAL. . .

Plan for success

------------------------------------------------------------ Note to the editor: Please feel free to publish this article as long as the tagline is intact. This article is also available at http://www.bpcpublishing.com If you want to make more money with your ezine, sign up for our amazing 50% commission affiliate program! ------------------------------------------------------------ Plan for . . .

Your online money machine - Rent, Buy, or Build

------------------------------------------------------------ Note to the editor: Please feel free to publish this article as long as the tagline is intact. This article is also available at http://www.bpcpublishing.com Would you like to swap ezine ads? Please email me at: info@bpcpublishing.com ------------------------------------------------------------ Your online money machine - Rent, Buy,. . .

Pop-up Profits

Pop-up Profits (c)copyright 2002 Terry Telford If you are not using pop-ups, you are losing valuable sales. Regardless what your opinion is about pop-ups, the fact is, they work. The key to making pop-ups profitable is to use them wisely. For our friends who are new to the net, pop-ups are the windows that pop-up when you are visiting a website. Often they announce a subscription servic. . .

The A-B-C's of writing a successful classified ad

The A-B-C's of writing a successful classified ad (c)copyright 2002 Terry Telford Have you looked at the classified section of your favorite newspaper, ezine, or website lately? Have you noticed all the brilliantly written classified ads? Me either. To make sure that your classified ads stand out in a crowd, use some simple rules, some creative flair, and an award winning formula. If you. . .

The Tortoise and the Hare…Which One Are YOU?

I am a Bugs Bunny fan and have been for over 40 years. I like the episodes where Bugs and the tortoise race against each other. Those cartoons are based on a children’s story that has a moral along the lines of "the slow but certain traveler will achieve their objective while the speedy haphazard roadster will certainly run out of gas or go astray." That is certainly not an actual quote, but . . .

Shampoo 4.0

------------------------------------------------------------ Note to the editor: Please feel free to publish this article as long as the tagline is intact. This article is also available at http://www.bpcpublishing.com If you want to make more money with your ezine, sign up for our amazing 50% commission affiliate program! ------------------------------------------------------------ Shampoo 4. . .

Secret to success revealed!

Marketing. That's it. That's the secret to your online success. Running your business without marketing is like being in a dark room with a flashlight and no batteries...you know you are there, but nobody else does! The key to making your marketing work is to minimize your expenses while you maximize your profit. Most products that are sold online are electronic, which means that once yo. . .

Work The Numbers to Make YOUR Internet Business Profitable!

I get annoyed when people say or write "do the math," because what they are usually referring to is arithmetic--the most elementary branch of mathematics. It is usually addition, subtraction, and multiplication that they are referring to. Simple stuff...almost not worth calling it math, although it is technically correct. Well let us do some arithmetic about your business goals! Imagine th. . .

Email is great! Or IS it??

Isn`t the power of email wonderful? It comes in all shapes and sizes, and it`s virtually instant. There`s plain text, there`s HTML, there`s even something called "rich media". Email can be used in many ways to market online. Frequent bursts of advertising, weekly newsletters, or even just a mail to your biz contacts when something great comes along. Unfortunately, where there`s power, there`s a. . .

Remember, Worse Things Can Happen At Sea, So.....Don't Ever Quit!

Throughout the many pages of scores of motivational books, with the Bible being at the forefront, we are encouraged to "not give up." We are told to believe that we can come through any situation and be victorious in life. Ask yourself this question: Am I up-beat or am I beat-up? Focus On Winning! No matter what you are going through, set your focus on the winning side. Understand that winning . . .

The Game of MLM and How To Play It

The Game of MLM and How To Play It By Jason Bietsch Most people consider building a successful MLM business an uphill battle. The funny thing is, it's not really a battle, it's a game. It's a game where once you learn the proper rules, you become a better player. The problem is, we as distributors are taught the improper rules for building a downline. The rules we are usually taught ar. . .

Promoting in Online Forums

Forums can be a useful tool if you`re doing business online. You can learn a lot by reading the content and actively taking part in the discussions. Reading a forum's archives can be a great way to get a basic knowledge about a topic, and it can also give you pointers about the changes in trends and opinions through time. It is always very important to read the terms and conditions of each part. . .

Do What You Are Afraid To Do! But, Do It With A Parachute!

There are many ways for us to gain information and knowledge. The two predominant ways are by education and experience. For most of my life I have chosen to go the hard route; by doing! I followed the principle; do what you're afraid to do, go where you're afraid to go, and always wear a parachute. Their Bark Was Worse Than Their Bite! When you shy away from doing something big, just because it. . .

From Failure To Victory; The Cat's Out Of The Bag!

Did you ever think that all of the great heroes we read about may not have been particularly great men in and of themselves? They may not have been born with any great skills, talents or abilities. But, each of them did have one special quality that we would all do well to cultivate. A Tough Nut To Crack! Because of my passion for recording and singing I've had the opportunity to meet some rea. . .

Hate To Burst Your Bubble: Identifying 6 Common Internet Scams

If you`ve been online for more than a week, you`ve probably already seen them. Ads that promise great wealth, in little or no time, for little or no work on your behalf. They then go on to tell you how simple and easy it is to work from home, being your own boss and setting your own hours. Sounds great, doesn`t it? But is it actually true? Ok, so you get to decide your work hours, but let me te. . .

Getting To The Top By Fits And Starts

I would venture to believe that most people have the qualities to make them a success. Then why are not more of them successful? One observation is; by not following through on actions that they started with. They have victory in sight and then do you want to know what they do? Settle For Mediocrity! Have you ever known someone who was full of immediate action with no ultimate purpose? Their bo. . .

Get Free Publicity by "Talking the Talk"

To get a plain text copy of this article, send a blank email to mailto:Get Free Publicity by "Talking the Talk" When you're trying to persuade a reporter to do a story about you or your business, you're much more likely to succeed if you know how to "talk the talk" No reporter will expect you to act like an insider, but you'll get a lot more respect -and attention - if you can speak the langu. . .

Are YOU Trying to BUY Success? 10 Fatal Internet Business Mistakes!

You may be trying to buy success on the Internet for your business and you may not even realize it. From my experience there are two kinds of people that fall into this category. Success Buyer Type One. This type of buyer looks for the least expensive business opportunity that they can find in the hope of a huge return in exchange for a small expense. Many of them settle on business oppor. . .

LAUNCH Your Internet Business with A Single Step

I used to live in Salinas, CA, just outside of Monterey. When we bought our first house in Salinas, believe it or not, there was a Redwood tree in the back yard that appeared to be about 30 or 40 years old. The previous owner "topped" it every few years so that it was only about 50 feet high. The base of the trunk, however, was huge-- almost five feet in diameter at ground level. The canopy . . .

15 ways to kick your sales into high gear

------------------------------------------------------------ Note to the editor: Please feel free to publish this article as long as the tagline is intact. This article is also available at http://www.bpcpublishing.com If you want to make more moneywith your ezine, sign up for our amazing 50% commission affiliate program! ------------------------------------------------------------ If your s. . .

Mother Of Invention Or Dummy? You Decide!

What would you say to yourself if when faced with a severe problem that could potentially devastate your lifestyle? What would happen if you "did" the first thing that came into your mind? Would you be proud of yourself? Analyze what Jim did and see how you would measure up. Jim had worked hard all his life and had become very wealthy. He had achieved what most people could only dream about. A. . .

Extreme Traffic = Extreme Profit. Here's how to do it FREE!

Whether you have just completed your first site, or you've had a site for years, you need traffic. It's no secret, Extreme Traffic = Extreme Profit. So how do you achieve Extreme Traffic? Well, it would be nice to tell you that it is simple, but lets get serious. If you operate a website for profit, it is a business, your business. Whether you are online or offline, your business require. . .

Another 15 ways to kick your sales into high gear

------------------------------------------------------------ Note to the editor: Please feel free to publish this article as long as the tagline is intact. This article is also available at http://www.bpcpublishing.com If you want to make more moneywith your ezine, sign up for our amazing 50% commission affiliate program! ------------------------------------------------------------ Another 1. . .

BE - DO - HAVE (LIFE'S SECRETS)

BE - DO - HAVE (LIFE'S SECRETS) No one can make you feel inferior without your consent. .....Eleanor Roosevelt..... You cannot change what you will not acknowledge. When people are aggressive, bossy, or controlling, and it works - meaning they get their way - you have rewarded them for unacceptable behavior. This sets future behavior to you. It is telling the person controlling you that. . .

BUYING PROFITABLE CLICKS...

"BUYING PROFITABLE CLICKS... The Profit-Producing Power of Pay-Per-Click Search Engines" By ©Thom Reece 2001-04 All Rights Reserved I have been a strong advocate and user of PPC's (pay-per-click search engines) for several years now. I have thousands of keywords and phrases on bid at a number of PPC search engines and, as a result of managing and tracking those bids over time, I have developed. . .

HOW TO USE DIRECT RESPONSE CARD DECKS AS A MARKET RESEARCH TOOL...

HOW TO USE DIRECT RESPONSE CARD DECKS AS A MARKET RESEARCH TOOL... ..by Thom Reece ©Copyright 1985--2004 Thom Reece All Rights Reserved Market research specialists have discovered a new tool which enables them to quickly identify target market cells, measure buyer acceptance, test new product or service concepts quickly and inexpensively, drive targeted traffic to online media, and survey mark. . .

TEN RECESSION STRATEGIES THAT WORK..

TEN RECESSION STRATEGIES THAT WORK.. By (C)Thom Reece All rights reserved We've all been inundated lately with the popular press trying to convince us that we were either in a recession... or headed that way. Regardless of whether you choose to believe the media on this subject, there are still some simple strategies that you can use to make sure you survive and prosper during any downturn i. . .

The Coming of Interactivity!

There are millions of people surfing the Web - every day! It makes sense that if someone takes the time to surf and visit web sites, they are looking for something. The law of average dictates that thousands are searching for what you offer. How do we keep their interest long enough to get them interested in buying? Transform the passive surfer into an interactive customer by personalizin. . .

HOW TO GENERATE FREE PUBLICITY...

HOW TO GENERATE FREE PUBLICITY... by...Thom Reece © Copyright 1991-2004 Thom Reece All Rights Reserved One of the most misunderstood and most underutilized promotional tools available to small businesses is FREE PUBLICITY. Every business, no matter how large or small, can effectively use free publicity to enhance its image, increase sales and profits, generate sales leads, expand distribution,. . .

HOW TO INCREASE RESPONSE TO YOUR MARKETING EFFORTS BY 30% TO 50%... INSTANTLY!

HOW TO INCREASE RESPONSE TO YOUR MARKETING EFFORTS BY 30% TO 50%... INSTANTLY! Testimonials...The Single Most Powerful Marketing Tool Ever Discovered! (C) Copyright 1988-2004 Thom Reece All Rights Reserved ------------------------------------------------------- Among the variety of techniques available to you as a marketer, there is one that is virtually guaranteed to increase your business. . .

HOW YOU CAN CREATE BETTER PRESENTATIONS !

HOW YOU CAN CREATE BETTER PRESENTATIONS ! ..by Thom Reece Selling is easier when you back up your words with strong visual proof. © Copyright 1988-2004 Thom Reece All Rights Reserved ------------------------------------------------------- No matter what your business is, you will enhance your level of success by developing a well-organized sales presentation. A good sales presentation involv. . .

Generate King-Sized Traffic Increases With Offline Web Site

How would you like to do the kind of web site promotion that brings thousands of visitors to your site--and maybe hundreds of thousands of dollars to your bottom line--with little or no cash investment on your part? Sounds like one of those "Be A Millionaire In An Hour" get- rich-quick schemes, right? But it's not. I'm talking about offline web site promotion that's more powerful, productive, . . .

Let Tom Brokaw, Peter Jennings, and Dan Rather Teach You How To

Whether you want to sell a story idea to a reporter through a news release, or sell a product to a websurfer through a classified ad, you need an attention grabbing headline. right? Duh! And if you've got headline writer's block as you sit down at the keyboard...and you could use some inspiration to get your creativity cooking again...just turn on any of the network newscasts. Think about it. . . .

How To Get Local Media To Do Stories About Your Website.

Have you ever gotten one of those letters from your local property tax appraiser, informing you that your tax bill is going up about 20 percent? I got one of those recently, so I took it to my friend Joe Gross. He appeals property tax assessments for a living. "Man," he said. "I've never seen assessments shoot up like they have this year." My "news antenna" shot up. Then when he showed me his . . .

Evergreen Stories...Use Them To Get Free Publicity That Will

Remember the Barbra Streisand song from the 70's... Evergreen? One of the lines from that song is..."Fresh as the morning air..." Well, "evergreen" means something completely different to news people. Evergreen stories are NOT fresh. In fact, they're story ideas that sit in a file, sometimes for weeks or even months. They only get pulled out on slow news days when very little else is happening. . .

HOW YOU CAN CREATE ADVERTISING THAT SELLS...

HOW YOU CAN CREATE ADVERTISING THAT SELLS... ..by Thom Reece © Copyright 1988-2004 Thom Reece All Rights Reserved A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an ongoing, well executed advertising program. Yes, this includes your business. Businesses spend too many dollars, however, on ads that simply will not result in i. . .

Expert Analysis: Let The Media Boost Your Credibility And Attract

There's a common misconception that people in the news business have a giant network of sources where they get all their information, and they certainly don't need help from "average people." It's not true. News organizations are constantly looking for story ideas--from anywhere. And if you master the media marketing strategies below, your reputation as an "expert" among the media will absolute. . .

Low Tech, High Performance--Don't Miss Free and Easy

Think about all the time you spend trying to get attract new customers. Online, you optimize for search engines, buy classified ads, exchange banners, look for other sites to link with, market through email, etc, etc. Offline, you send out webcards, attend networking events, and work on charity projects so people will get to know you. These things are good, but they're also time consuming and . . .

BluePrint for Internet Success

I will not bore you with a long introduction here, I will just start telling you what I have learned over the past three years about starting a business on the Internet. Absolute NR 1: You must get your own domain name. To start your own business on the Internet, you need a location, a place to hang your hat. That is called a domain. Would you open up the family store in an apartment buildin. . .

Honor, Courage, Commitment...Test Yourself!

By Captain Mark D. Petersen-Overton, USN These three words represent the U.S. Navy's publicly declared "core values" and, of course, as an active duty Naval Officer, these words are pretty darn important to me. These "core values" can apply to Internet businesses as well. Let's take them one by one: Honor Honor may be defined as honesty or integrity in one's beliefs and actions. Pretty strai. . .

The Sin of Omission!

How many times have you been bitten by a company that is very selective in choosing what they tell you or more importantly what they DO NOT tell you in the contract or sales agreement? I was bitten myself quite a lot in the early days but not that much lately. Probably because I am much more suspicious than I used to be. Be careful, dishonest companies are still out there flourishing. When c. . .

Cruiser in A Corn Field

In the United States, in southern New Jersey, there is a very distinguishable feature along the New Jersey Turnpike. As you go driving along this busy freeway, when you pass through the Moorestown, area, you will see the superstructure, mast work and combat systems of a modern day Navy cruiser. This mighty warship structure, normally so potent and imposing, appears to be sitting smack dab in t. . .

Banner Blues?

Banner Blues? (c) copyright Terry Telford 2002 Are you one of those people who has given up on banners because they don't work? Then you are suffering from Banner Blues. Do you want to get rid of your Blues? Here's how. First, lets take a quick look at the history of banners. When banners were first introduced as a graphic form of linking one site to another, they worked very well because. . .

THE GREATEST STORE ON EARTH!

My first name is Banner. I know it is a weird name…so maybe you can find my Mom and complain. Anyway, I live in New York City on Exchange Street. I am a bum. For months now I have been watching the traffic go by here on 42nd street. I can see right out of my front window…a small hole cut into the cardboard. You name it…cars, cabs, pedestrians…one huge continuous stream of traffic. It alm. . .

Be Careful of the TRUTH!

I just finished reading an article written by a self-proclaimed Internet millionaire. I am absolutely convinced that he is telling the truth. I have not seen his bank statements, but have been observing him over the years. He is an incredibly astute businessman and superb salesman. Yes, he certainly IS an Internet millionaire. How did he accomplish that on the Internet? Simple, he launched. . .

Why You Are Not Making Money With Your Internet Business!

1. You do not think that you CAN 2. You do not work hard 3. You try and blaze your own trail 4. You do not have a system 5. You do not have the tools 6. You do not have a mentor 7. You 8. You That is just a small list of reasons that you are not achieving your goals on the Internet. Notice that they all start with YOU. There are many other ways to sabotage your business that I have not listed. . .

HOW TO TRACK YOUR ADVERTISING...Know what works and what doesn't...

For over a decade, Sam Robbins has been one of the top marketers both on AND off the Internet. He has many successful businesses and websites, has consulted small home-based businesses as well as Fortune 500 companies ... and most importantly he's the first to admit he's made a million mistakes along the way. Anyway, this little introduction is not about Sam Robbins ... but rather what Sam can . . .

What's In The Mailbox?

When's the last time you opened and read (or skimmed) an obvious piece of junk mail (the first one - snailmail)? Did you ever stop to consider WHY you did that? Of course you haven't. Let's take a look at that. A trip to the mailbox can garner 8 to 12 pieces of junk mail in a week's time. I hear those 'yeah, right, try 20!' We're doing an average here. Let's say 12. You stand by the garba. . .

What I Hate About Spam

What I hate most about spam is the vengeance some have taken against their Fellow Internet users because of this word. There is a need by some to annihilate people in business for what THEY consider to be a violation of someone else's almighty rights. Our new Medium is being hijacked by power mongers of a very selfish, unyielding, philosophy - their own. When a person decides to do busines. . .

HOW TO PUT THE PROFIT-PRODUCING POWER of COUPONING to WORK for YOU...

HOW TO PUT THE PROFIT-PRODUCING POWER of COUPONING to WORK for YOU... © Copyright 1991/2004 Thom Reece All Rights Reserved Coupons have proven themselves to be highly effective sales tools for every conceivable size and type of business. Because coupons "pull in the business" they have gained remarkable acceptance and popularity among astute marketing managers. A simple explanation for their a. . .

A Guide on How to Work Your Network Marketing Business on the Internet.

There are certainly a lot of gurus out there who can teach you what you must do in order to succeed at Network Marketing on the Internet. I have read some of their material and what many of them tell you is very general in nature. General is OK to start, but at some point you need to get into the details. That is what I will do for you in this article. Is it complete? No, space will not al. . .

"Are We There Yet ?" (Or, How to measure your site's success.)

If you are a parent, you are certain to recognize this plaintive cry from the back seat. Today, however, we are more interested in measuring our progress with our online business. If you are a webmaster or business owner online, How do we know how far we have come? Are we succeeding with our plan ? What are some simple ways we may want to implement to measure and determine the ans. . .

A Primer In Strategic Marketing

Wondering who your target audience is and how to find them? At the end of 2000 there were some 350 million adults online worldwide looking for everything imaginable. Your product or service was one of them. A deliberate, concentrated effort to find a way to reach your target is paramount! There are countless books and e-books on the subject. Better to look for the best teacher. I recommend Guer. . .