Marketing Information
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Spruce Your Environment, Spruce Your Spirit

By Patricia Twitchell After a long winter, this is the time of year to spruce up your environment with a good Spring Cleaning. It’s amazing what doing this can do for one’s state of mind. Not only does a good spring cleaning seem to lift our spirits, it has actually been proven to preserve our home and office environment. Additionally, people tend to be more productive after a good cleaning. . . .

How to Make Your Yellow Page Ad Double Your Phone Calls!

How to make your yellow page ad double your phone calls! Here’s my take on the yellow page ads. If you use one, make it a powerful marketing tool for your business. No, Virginia, I don’t work for the yellow page company! Do you underestimate the marketing power of your yellow page ad? In this article I show you how to make an ad to double the phone calls to your business. Why use the yell. . .

10 Ways You Can Use Blogs RIGHT NOW

Now that you have got a basic understanding of the ins and outs of blogs, and some options available, you're probably wondering: How does this help my business? How does it help me to stand out? 1. Team Communication. Companies use blogs internally to communicate project status to stakeholders and managers. It beats clogging everybody's email with mass broadcasts. It allows these missives to be. . .

10 Sizzling Ways To Get More New E-zine Subscribers

1. Swap an e-zine ad. A super way to get more new subscribers is to trade ads. For best results, use ads you've already tested, and track your swaps so that you won't be in the dark about which e-zines bring you in the best results. 2. Use your "thank you" page to swap a recommendation. You'll be able to get more new readers by promoting your e-zine to a targeted audience. 3. Keep an archiv. . .

An Often Overlooked Secret of Marketing and Negotiating for Real Estate Investors

When you call sellers, what do you say? When you sit down to write a marketing postcard to find deals, what do you write? When you go to negotiate price and terms, how do you present it? These are scary situations and it is not unusual to be at a loss for words at such times. In fact, you may avoid these situations all together just so you don’t have to face the overwhelming fear. I want to hel. . .

Marketing Lessons from a Rabid Chipmunk

A relative of mine is a mail-carrier for the United States Post Office. Like any place of employment, there are all sorts of colorful characters working there. They're all very good people - friendly and enjoyable to chat with. A gentleman working at the same post office as my relative is a happy, cheery kind of guy. I met him on a few occassions back when I was basically a rebellious high-scho. . .

Fundraising Run Smoothly

Want your next fundraiser to run more smoothly? Here are ten tips to help you create a successful marketing plan. Put your project plan in writing - Run your fundraiser like a business. A written project plan that spells out all roles and responsibilities is your blueprint for success. Create a timeline - Make sure that your start date and end date are both firm. Make sure your project does. . .

Exhibiting Wizardry

The world is suffering from a severe dose of Pottermania. Even if you don’t have kids, it’s impossible not to have heard about Harry Potter. In a relatively short time, he has cast his magical spell and become a veritable household name. His creator, J.K. Rowling has managed to pull off a feat that hasn’t been seen in decades — motivating kids to read because they want to and not because they h. . .

Oh No! Not Another Meeting!

We’ve all had that reaction at one time or another when someone suggests there should be a meeting to resolve a problem, make a plan, or update each other on our progress. Often, it seems that the same topics are discussed over and over, but even though everybody has good ideas, the issues never get resolved. Meetings can be an effective way to solve problems, or just a frustrating waste of t. . .

Marketing With Assessments

How to Use Assessments to Attract New Clients and Increase the Size of Your Opt-In E-mail List Assessments are challenging traditional website registration incentives, such as e-books,special reports, and tip sheets. Why assessments? Assessments are questionnaires visitors fill out on your website. Instead of immediately providing scores on your site, however, autoresponders deliver scores by. . .

FEED ME! When Prospects Become Parasites!

When you hear the word "leech", most often you think about squiggly, squirmy, slimy little bloodsuckers that don't really offer you very much in return for using your body as a twisted sort of beer-tap. After all, that's what leeches do, and while they have practical applications (such as assisting in the re-attachment of various appendages - eeeeewwwww), for the most part, these are creatures . . .

Brief History of Blogs

Summary: A quick look at where blogs came from, where they are and where they're going. So where did all these blogs come from? How did they get from an underground geek toy to a mainstream tool that has revolutionized politics, journalism, marketing and the media? I always find that when I learn about a new technology or way of doing something online, the geeks have already been there (and I s. . .

Here Comes the Sun (Signs) - Romance, Astrology and You - Part 4

Water Signs Water signs are reflective, responsive and whose nature is toward abundance, sometimes excess.    Their hallmark is their emotional, expressive nature.   Cancer – Caring - (June 22 – July 22) Cancer is ruled by the Moon and its symbol is the crab. It is a Water sign, and as such is connected to the world of emotion and the instincts. People react in a positive way to your sensitiv. . .

Here Comes the Sun (Signs) - Romance, Astrology and You - Part 3

Air Signs Air signs have a great deal to do with relationships and intellect and are gatherer knowledge using their intuition and the head. They are known for getting what they desire and achieving their goals. Their hallmark is making a difference in the world, whether it be in their own circle of influence or something much larger. Gemini - (May 22 – June 21) Gemini is ruled by the plan. . .

The Romance Calendar - Romance isn’t just for Holidays and Special Occasions

(Excerpted from the Book - Romance on a Budget) By Heidi Richards "Ooh I need romance babe , I hope you know it's true Hope you need romance babe, Just like I do too…" Okay, it’s not exactly the same lyrics to the Beatles song, Eight Days a Week, but it’s true (for most of us, that is). And just like the lyrics to the song “Eight days a Week, Is not enough to show I care…” Romance is not r. . .

Here Comes the Sun (Signs) - Romance, Astrology and You - Part 2

Earth Signs In Part ! this article we talked how astrology can determine how you act and react in romantic situations. We also covered the fire signs. Earth signs are physical and have to do with primarily material affairs. They are natural and their feet tend to be firmly planted on the ground, "earthy" types. The central theme for the earth signs is ‘practicality’. TAURUS - (April 21 – M. . .

Here Comes the Sun (Signs) - Romance, Astrology and You - Part 1

Your sun sign can tell a lot about you as a lover. It can help you explore how you approach your romantic love interests. Is it easy for you to get close to someone or do you take your time in developing meaningful relationships? What does your partner bring to your relationship that either helps it blossom or keeps it from going anywhere? Are you finding love elusive or does it come easy? H. . .

Feng Shui and Romance - Using the Ancient Art to Enhance Your Romantic Space

Feng Shui (pronounced fung shway) is the ancient Asian practice of object arrangement and space planning designed to bring balance, harmony and well-being to your environment. Its purpose is to enhance prosperity, creative, health and romance. Feng Shui fortifies a home with positive energy known as chi. The attainment of positive chi is both an art and a blessing to those who manifest that . . .

Your Intuition and Romance - Using all Six Senses to Be More Romantic

“Knowing what your partner wants and needs is your sixth sense or intuition at work.” - Heidi Richards Call it intuition. Call it ESP. We all have it and can use it to create a lasting romantic relationship. When our sixth sense is in full gear, it’s like one of those timeless moments between two people when nothing else in the world matters and no one else exists. I’m not talking sex, her. . .

Evaluating Your Event

Evaluate Immediately! It is important to do your evaluation/assessment of the event while the details are fresh in your mind. Include anyone in the evaluation process that had a stake in the event. Stakeholders would include vendors, hired staff, volunteers and employers. You could host a debriefing session or a wrap up meeting to accomplish this task. Make this a pleasant experience.. . .

Cultivating Future Business - Your Champions & Fans

Your Champions are clients, customers, vendors and anyone familiar with your service that are simply ecstatic about what you do. They are the ones who tell everyone to use your service. In fact, they will call potential customers on your behalf to tell them about you. Ask your Champions for the names of their contacts that have events or occasions coming up. Send those contacts a note. . .

Getting a Flood of Referrals from One Event

The second most important thing next to staging a world-class event is the front and back-end promotion. By that I mean, cultivating referrals from your clients/vendors/attendees. Promoting your services for other events to this base of referral business requires careful, strategic, ongoing planning. You could turn one event into many with the right marketing mix. It’s the personal attention,. . .

Planning Special Events - Part Two - The Master Plan

"The master plan is the plan you create to ensure you have covered your bases when planning your event. Doing so will increase your chances of having a wildly successful outcome, leading to more referrals, happy clients and more sales." Heidi Richards 1. Create your checklist. A checklist provides an organized roadmap to executing your event. What resources will you need, donations. . .

Planning Special Events - Part One

If you are in the Event Planning Business the strategies needed to make an event memorable and profitable are extremely important. They require a certain amount of planning and a whole lot of commitment to achieve the ultimate goal: Having a Great Event with just the right number of attendees! An event, which leads to even more success, referrals, more business, and most likely more people co. . .

Designing Your Nonprofit Organizations' E-zine

E-ZINES - The alternative of choice for many organizations are a great way to market yours. All you need is an e-mail account and permission from your stakeholders to send the e-zine. In fact, I have found e-zines to be so powerful that I write and produce five a month. They are: Self-Marketing News - a marketing newsletter for small to mid sized businesses PetalsNCents - a marketing newslett. . .

Identifying and Recruiting Future Volunteer Leaders

"We sometimes feel that what we do is just a drop in the ocean, but the ocean would be less because of that missing drop." - Mother Theresa Identifying and Recruiting Future Volunteer Leaders: Did you know that for the most part, the higher the education level of people the more likely they are to volunteer - and the more hours they will give the organization? Now is the time to look at you. . .

Five Characteristics of Highly Successful Advertising

Have you ever spent a small fortune on advertising that generated disappointment rather than sales? Many small business owners have been down the road of flat advertising results and are at a loss when it comes to developing new ideas to improve the response to their ads. Whether you run ads in your local newspaper, your industry’s top periodical or on-line, you need your investment in advertis. . .

Make More Money with Marketing Metrics

Do you measure the results of your marketing tactcis? You should. Knowing which marketing endeavors pay dividends will save you time, money and effort by allowing you to focus your marketing budget on tactics that work. Learn how to measure the effect of your marketing efforts to make more money. Do you know how effective each of your individual marketing tactics is? Many small business owner. . .

Is Procrastination Holding You Back?

When you look at your marketing to-do list, do many of the items on it look all too familiar? Have entries like "call Donna Sanchez" and "follow up with Floyd Corp." been copied from a previous week? Putting off unappealing tasks may be human nature, but for an entrepreneur, procrastination can be deadly. Delays in contacting a prospect can lose the business to the competition. Failing to ge. . .

Does Your CD Cover $ell (Or Suck)?

By Kenny Love Copyright © 2005 Kenny Love All Rights Reserved Oh, I know the last part of the title (Suck) isn't a very pleasant description to apply to anyone's CD cover. But, in the interest of plain old honesty, and to face our demons head on, I wanted to (again) utilize a worst case scenario that we can only improve from. And, having said that, think of the average (and not so a. . .

Volunteers - Tips to Motivate Them

Volunteers - Tips to Motivating Them (Part I) Recruiting volunteers is only half the challenge. You must properly train them so they will work out to be true assets. As we help volunteers recognize the rewards of their service, we must also acknowledge that there may be a downside. Volunteering takes time away from the family or personal pursuits. Good leaders" tell it like it is," being caref. . .

Setting Up In-House Retail Sales

Copyright © 2005 Kenny Love All Rights Reserved Now, that you are familiar and likely connected with online music sales sites, such as CD Baby, or combination online/offline retail sites, such as The Orchard, you are probably comfortable in having your music distribution and sales fairly covered. But, what if you could get even more music sales, and even more profitable income? . . .

Alternative Sales Sources for Your Music

Copyright © 2005 Kenny Love All Rights Reserved Following, is a list of alternative sources that may be interested in carrying your music for sale for their particular clients and customers, if only they were aware of your music. Most of the clients and customers are already "captive" audiences who are waiting on a product or service, so why not promote (and sell) to them as they wai. . .

How to Get State-of-the Art Video Singles Cheap

Copyright © 2005 Kenny Love All Rights Reserved When it comes to promoting their new music releases, I have found that most musicians only consider radio as the vehicle for exposing their music to the public. Rarely do they consider publicity, in the form of print media, i.e., music magazines, weekly arts and entertainment publications and newspapers as support tools to help suppo. . .

Are Creative Stereotypes Holding You Back?

Here's a quick quiz: 1) When I see a see a sunrise, I'm moved to: A. Compose a poem. B. Try and capture the beauty with my paints and brush. C. Stumble drunkenly into bed -- boy that party was a lot of fun. D. Cover my face with my pillow and go back to sleep. Who in their right mind gets up early enough to look at sunrises? 2) At work, I'm the person my coworkers go to when they need someone . . .

The Secret to Writing Memorable Sales Copy

Want to know the secret to creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they've finished reading it? Then master the art of using words to create pictures in your customers' heads. If you can describe your products or services in such a way that it forms images in your customers' heads, well, then you've just created something that will last. . .

Top 3 Reasons Why Your Headlines Fail

Many professional copywriters estimate that the headline contributes 80% or more of the success of any ad, article, or sales letter. One direct marketing expert goes so far as to credit the headline with 100% of the success or failure of any ad or sales letter, because if the headline fails to pull the reader into the main body of the ad or sales copy, then there is no chance of success! Think . . .

Creating Information Products For Money, Image And Success

There has never been a more exciting and profitable time to create your own online product. Recent breakthroughs in the costs of software, broadband, online hosting, and teleconferencing combined with the explosion of internet sales, makes it easier than ever before for any coach to create their own products. Even better, with the advent of automation, it's never been easier to automate the en. . .

Don’t Use Markers to Label CDs and DVDs

Many people use markers to write on the surface of their CDs and DVDs when labeling their media. What most people do not know is that using markers, such as Sharpies, ballpoint pens, or any other sharp object can be very damaging to the media. Most markers contain chemicals that create oxidation, which can deteriorate the CD or DVD. The oxidation can ruin the aluminum, which covers the surfa. . .

CD/DVD Master Preparation Tips

“CD/DVD Master” is the disc you provide to your CD/DVD vendor for replication or duplication of that media. Here are some helpful tips for creating a high quality master: - Always use high quality media. All media is not the same. Do your research and choose a brand that will produce a high quality disc consistently. - Avoid burning from a network source. If your source files are on a net. . .

12 Tips For A Successful Affiliate Program

1. Look around at other competing businesses that offer affiliate programs, and think of ways that you can make your affiliate program more attractive. 2. Pay your affiliates well for their efforts. If you're thinking about offering a 10% commission for sales of your product and a competing business is paying a 50% commission for referrals, you'll lose affiliates to your competitor. 3. Make you. . .

Home Run Gigs

Copyright © 2005 Kenny Love All Rights Reserved Are you still playing your heart out to small audiences on gigs at unappreciative dives (excuse me, I meant to say nightclubs) that feel paying you a couple of hundred dollars for a 3-4 hour gig is also paying you about $150 too much? Unless you are a masochist, why do you continue to take such beatings? Is it due to laziness, compla. . .

Content Management

More and more businesses are recognizing the importance of content management when it comes to their websites. Website content is more important than ever before, and as the Internet matures and changes, it is likely be become even more important. Many smart companies are beginning to make their website content the centerpiece of their Internet presence. Content management means many things to . . .

Business Leads

Anyone who runs their own business can tell you how challenging it is to generate business leads on a consistent basis. Finding good leads and generating more sales is vital to the long term growth of any business. There are many well documented sources of business leads – we will try to cover some of the best in this article. As any job seeker can tell you, networking generates far more job of. . .

Getting Started in ECommerce - Part One

In 2004, Enquiro.com conducted a study of the search behaviors of men vs. women. They found that women spend more time in their searches and at specific sites. The study also revealed that women tend to be more deliberate in reading search results, linger longer at sites and have a greater satisfaction in the overall shopping experience. Another study conducted by iProspect.com revealed tha. . .

Data Recovery

Every person who uses a personal computer will eventually face the challenge of data recovery. Computer hardware and software can be temperamental from time to time. Hard drives and other mechanical components of personal computers and servers do not last forever, and when they fail recovering your data can be difficult, time consuming and costly. If you are working diligently away on a docume. . .

Reap Incredible Profit with This Simple Strategy

Why is it some people are incredibly successful at utilizing the power of the Internet in their marketing while others can’t seem to figure out the winning formula? How often do entrepreneurs and salespeople look for that next magic formula to build their business and increasing revenues, never quite making any of it work? Many people make it much more difficult to succeed than it need be while. . .

"E-Power" The E-zine Advantage

"Regular communication with your customers is essential to your success." - Heidi Richards - E-zines - The alternative of choice for many companies is a great way to market your company. All you need is an e-mail account and permission from your customers/clients to send the e-zine. In fact, I have found e-zines to be so powerful that I write and produce 4 a month. And I am working on a 5th on. . .

Top 5 Ways to Generate Qualified Leads for Your Small Business

Do you ever wonder if you could be doing a better job marketing your small business or professional service firm? Successfully marketing a small business is hard work. There are several key skills required to consistently develop new business that you, as a small business owner, must master in order to succeed. The first skill you need to have is the ability to regularly generate qualified le. . .

Getting Started in ECommerce – Part Two

In Part One we talked a little bit about what Ecommerce is, getting a domain name and setting up a merchant account. Ecommerce is more than that, much more. To have a really good online presence that gets people to stop and shop you need a strategy for success. Your strategy must include your USP or Unique Selling Position in the marketplace. What makes you stand out from all the other onl. . .

Home Sweet Home Page

“Your home page is the world’s introduction to you and your company. Make it COUNT!” – Heidi Richards Think of your home page as the cover of your brochure. It features exciting information about your company, but like a brochure it must be opened to reveal the rest of the message. It is connected to other pages in a way that allows other visitors to your site to move from one page to anot. . .

Open Doors by Building Relationships

"You can make more friends in two months by becoming interested in other people than you can in two years by trying to get others interested in you." - Dale Carnegie - "The same could be said for increasing your professional network." - Heidi Richards Building your Network is an ongoing process. Increasing your “Circle of Influence” must be constant in order to achieve and maintain success. Th. . .

It Takes Two - How to Cultivate Profitable Alliances

“Cross promoting with other businesses can give you a significant advantage over the competition, with many benefits and cost savings.” -Heidi Richards- More and more competition in the marketplace is making it necessary for companies to find creative ways to connect with customers and prospects, to enhance brand identity and attract top-notch employees. In order to enhance competitiveness in t. . .

Increase Your Response with Multi-Step Marketing

"There is only one way to judge the effectiveness of a marketing piece, and that is by the number of responses you get.” - Heidi Richards - Multi-step marketing is a simple yet extremely powerful strategy when you use it to its full potential. Multi-step marketing is selling people who have contacted you and asked for information about your product or service; a great way to build your own ma. . .

Developing Your Mission

"The best Leader is one who knows how to pick good people to do what he or she wants done and self-restraint enough to keep from meddling with them while they do it." - Heidi Richards - Mission statements describe the purpose of an organization or a sub-group of it. It is a general description of what it is that the team is there to do. It grows out of the Vision. It describes the organizatio. . .

Writing for Dollars - How to Get Started

“When you provide good information from which readers can learn and profit, people are more likely to buy your products and services.” - Heidi Richards - So just how do you get started? The first step, of course is to write the article. The second step is to find the right medium. I have a small business in the floral industry. So the floral community would be my first likely target. Indu. . .

Smart Kids: Use it or Lose it This Summer

The brain is like a muscle -- you use it or lose it. During summer vacation is your child "losing it"? Picture two different athletes. Athlete A is on a schedule where she trains ten months and then takes two months off. Athlete B trains year round. When Athlete A goes back to training after her two months of being a couch potato, she's going to feel sluggish, slow, and frustrated, while Athle. . .

Building Brand Awareness Through Tradeshows

Branding is a basic marketing concept that is designed to set your products/services apart from the competition. By using a particular name, phrase, design, symbol or a combination of these, you can create a unique identity. When choosing a brand name, consider the following five criteria: 1. It should suggest product/service benefits. 2. It should be simple, memorable, and unique. 3. It . . .

A Simple Strategy to Increase Profits

Title: A Simple Strategy to Increase Profits Author: Kathleen Gage Email: kathleen@turningpointpresents.com Word Count: 712 Copyright: © 2005 by Kathleen Gage Web Address: www.kathleengage.com Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated. . .

1,001 Deals and Steals: A Guide to Online Classifieds

Some naysayers way back in the 1990s predicted that online shopping wouldn’t last. Sure, and they said television was a passing fad, too! As we all know, just the opposite has occurred. There’s a television in every household, and more than likely, the homeowner bought their television online—along with his books, music CDs, clothes, and maybe even his home. Internet shopping is bigger than eve. . .

Five Marketing Nightmares and How to Prevent Them

The success or failure of your trade show rests heavily on how well you market your event. Marketing, when done right, can project a positive image of your event, entice exhibitors to sign the dotted line, and attract loyal customers. However, critical mistakes in your marketing campaign can have the opposite effect. Here are five costly errors that are common in our business, along with som. . .

Can Three Words In Webster's Dictionary Be The Key To Customer Loyalty?

Are you concerned about customer loyalty? Are your customers so loyal that they will stick with you through hell and high water? And if not, you really need to question how you can create a customer relationship that’s so gluey, that you never go bluey in the face. Funnily you don’t have to go far. Reach for your Webster’s dictionary and you’ll discover a hidden secret to customer loyalty. Do . . .

Marketing or Selling -- Which is more important?

A question I often get from clients and students goes something like this: "I've been collecting marketing ideas... and I have a drawer full! I also have a stack of promising leads I've accumulated. And I know it's important to stay visible, so I do a lot of networking, but then I just end up with more names in the stack. How do I prioritize all this?" If you've ever wondered something simila. . .

How to Eliminate Objections to Price

Have you ever stepped your way through the sales process only to be disappointed by your prospect's objection to your price? This situation unfolds all too regularly for many small business owners. The other day I was talking to Joan who was lamenting how she’d spent a ton of time developing a relationship with a new prospect, but in the end wasn’t able to make the sale. Over the course of six. . .

An Often Overlooked Strategy for Getting Your Foot in the Door

Title: An Often Overlooked Strategy for Getting Your Foot in the Door Author: Kathleen Gage Email: Kathleen@turningpointpresents.com Word Count: 760 Copyright © 2004 by Kathleen Gage Web address: www.kathleengage.com Publishing Guidelines: You may publish my article in your newsletter, on your website or in your print publication provided you include the resource box at the end. Notification . . .

Make Lots of Money with No Work

Recently I received an email message that went something like this, “I want to do exactly what you are doing in my business.” Come to find out what this person wanted to “do” was make lots of money using the Internet without having to work at it. I almost fell out of my chair. I wasn’t sure if it was from the fact that I was now in my tenth hour of working that day and I was tired or being tak. . .

The Warning signs of Online Fraud and How to avoid it

The number may seem grim for Web-based commerce. In 2004 in the Unites States alone, computer users logged in more than 207,000 Internet fraud reports to the U.S. Internet Crime Complaint Center. If you look hard at this number, you may be astounded, and a good bit frightened, by the implication. You may ask, “Is it really safe to buy and sell at an online site?” Put simply, the answer is: yes. . .

"Out of Sight, But Not Out of Mind"

What's black and white and read all over? A newsletter of course! And while there are perhaps hundreds of ways to market your business and increase your bottom line, one of the singlemost effective tools in marketing is your own business-building newsletter. The Power of Newsletters: Newsletters show the customer you care - even when you can't be there. Newsletters answer basic wants and ne. . .

10 Classic E-zine Advertising Tips

1. Target your advertising. The more targeted the e-zine is for your offer, the greater your response will be for your proven ad. 2. Track your ads. Don't leave your ad campaigns to guesswork. Use ad tracking to show you exactly which e-zines and ads are most profitable. 3. Run your ad for multiple issues. You'll get a better response, and possibly save money as many publishers offer special d. . .

Proofreading for Profits

How to avoid mistakes that undermine your credibility You’re probably already familiar with the spell checker built into your software. Some work automatically as you type, others only run when you activate them. Spell checking is just the start of your proofreading tasks. Don’t let simple grammatical errors, or text omissions, sabotage your message. Here are some things to check for that go . . .

Grow your business by adding sticking power to your resolutions

Growing Your Business by Adding More Sticking Power to Your Resolutions If you are like me, a new year brings dreams of a fresh start for your small business. Hopes abound for the new year. But, in the back of your mind, you may remember your past resolutions. Resolutions that were swallowed up in the bus-i-ness of daily life. By February, you have already moved on, with January’s resol. . .

Interactive Marketing--Your Key to Success in 2005

Joe, You asked me the secret to marketing success in 2005. Here’s my reply. If you are relying on traditional market thinking and advertising for your business, you are going to be in trouble in 2005. The markets have moved beyond traditional thinking. I am not sure when this occurred or why. Perhaps it’s the speed of today’s market place, the variety of customer options and business comp. . .

Principles of Persuasion

Whether you're conducting a one-on-one interview, motivating your sales team or delivering a keynote address, your success as a leader is defined by your ability to persuade with clarity and passion. In fact, you might say that leadership is synonymous with effective communication. According to Harvey MacKay, author of the book Swim With the Sharks, “The No. 1 skill most lacking in business to. . .

Why radio advertising could be the best thing you ever did for your business

In the marketing world, radio has earned the reputation of being the odd step-cousin. You know the one. No one knows quite what to do with him. Especially at family gatherings when everyone tries hard to avoid sitting with him. (After all, who knows WHAT he'll start talking about.) Much of that reputation comes from radio being tough to track. On one hand, radio does work. Businesses do notice . . .

Useful Tips for Evaluating Your Meeting Venue Options

However, large or small the meeting, location is key. Your environment, formal or informal, helps set the necessary mood and ambiance for the meeting to take place. Think about choosing a comfortable, yet stimulating environment that encourages attendees to concentrate, but beware of making it too cozy and relaxing that they’re likely to fall asleep. When thinking about the right location, . . .

Are Doublers The Next Million Dollar Program?

Are Doubler Programs The Next Million Dollar Program? After researching programs on the internet for the last 5+ years finally someone did the right thing for every one trying to make money the quick and easy way. New Doubler Matrix programs are poping up all over the internet. These simple scripts are generating loads of income for the normal person looking to make a buck on line. Some people . . .

12 Top Tips For Up And Coming Article Writers

1. Make your articles available on your site. You'll have an easy way to get more sales by showing your visitors that your are an expert on the topic your visitors are interested in. 2. Use lots of white space. Keep your sentences and paragraphs short and to the point. 3. Write for your target audience. You'll have a better chance of attracting people to your site that are interested in purcha. . .

3 Steps To Effectively Increase Your Marketing Response

"3 Steps To Effectively Increase Your Marketing Response" by Eva Browne-Paterson It's well known that internet marketers are in the business of marketing. To become successful in business, it's crucial to actively promote your business to gain new customers. Let's face it... No promotion, no new customers. It's a simple as that. If you've ever spent money on advertising before, you will know th. . .

Stretch Your Marketing Reach

Title: Stretch Your Marketing Reach Author: Kathleen Gage Email: Kathleen@turningpointpresents.com Word Count: 410 Copyright © 2004 by Kathleen Gatge Web address: www.kathleengage.com Publishing Guidelines: You may publish my article in your newsletter, on your website or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not . . .

At Your Service: The Ten Commandments of Great Customer Service!

Customer service is an integral part of our job and should not be seen as an extension of it. A company’s most vital asset is its customers. Without them, we would not and could not exist in business. When you satisfy our customers, they not only help us grow by continuing to do business with you, but recommend you to friends and associates. The practice of customer service should be as pr. . .

Success Leaves Clues

Success Leaves Clues By Patricia Twitchell How often have you thought of running your own business because you assumed it would be easy? Or if you currently have your own business, you thought, “There’s got to be an easier way to do what I do.” Fact is, often there is not an “easy way” to achieve business success. It takes time, commitment and most importantly realizing that success leaves . . .

3 ELEMENTS TO A DEAL-SEALING CLASSIFIED AD

Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens—no, hundreds—of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory. Instead, you. . .

Are You Letting Sales Slip Away?

Recently, I spent an afternoon with some friends at a go-cart track. We had the time of our life each pretending to be world class race car drivers. Although we were older than most of the people there we felt young and alive. We committed to doing this again and soon! I found over the next few days I shared stories of my experience with countless people. I told story after story of what a grea. . .

Building a better Brick-and-Mortar with the Billion-dollar Web

More than $117 billion passed hands from Internet shoppers to Internet vendors in 2004, according to the statistical research firm comScore. That’s billion, with a B. Compared to the year before, the figure represents a whopping 24 percent increase in sales. Compared to the early 1990s, when the Web was a questionable commercial venture, today’s $117 billion is proof-positive that the Web is th. . .

Why radio advertising could be the best thing you ever did for your business

In the marketing world, radio has earned the reputation of being the odd step-cousin. You know the one. No one knows quite what to do with him. Especially at family gatherings when everyone tries hard to avoid sitting with him. (After all, who knows WHAT he'll start talking about.) Much of that reputation comes from radio being tough to track. On one hand, radio does work. Businesses do notice . . .

Eat Like a Stone Ager Without Feeling like One

The word is getting around that the modern dietary lifestyle is one of the reasons why Americans are overweight and burdened by chronic disease. The diet that’s right for us, according to many experts, is what our Stone Age ancestors ate. But is that realistic? Didn’t they eat food raw, and have lots of meat? “There are loads of misconceptions about the Stone Age,” says physician-author Philip. . .

Warning! The Person Doing Your Marketing May Not Even Know How to Market Themselves!

Warning! The Person Doing Your Marketing May Not Even Know How to Market Themselves! By Kathleen Gage As a business advisor I work with clients helping them gain visibility within their market. Without sounding too arrogant or bold I can safely say I have earned the right to do this. The primary reason is because the very strategies I teach my clients are the same tactics that have afforded me . . .

Kids and the low-carb lifestyle

Some pediatricians have been prescribing a low-carb diet for a select group of children for decades, and what they have seen is very unsettling. The ketogenic diet was developed more than 80 years ago in order to control seizures that did not respond to the anticonvulsant medications that were available then. There are now dozens of medications that help to control seizures but the ketogenic di. . .

A Common - Yet Easily Avoidable - Marketing Mistake

Title: A Common - Yet Easily Avoidable - Marketing Mistake Author: Kathleen Gage Email: Kathleen@turningpointpresents.com Word Count: 757 Copyright © 2004 by Kathleen Gage Web address: www.kathleengage.com Publishing Guidelines: You may publish my article in your newsletter, on your website or in your print publication provided you include the resource box at the end. Notification would be . . .

10 Ways To Generate New Articles Ideas And Topics

1. Brainstorm for new ideas. Add your brainstormed ideas to an idea file that you can go back to when you are stuck for a topic. Also add ideas you get from other sources into this file so that you'll always have a fresh source of inspiration. 2. Visit forums and message boards. Look for an interesting topic or thread in the posts that you can turn into a new article. 3. Check out newspapers an. . .