Marketing Information
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Hard-wired for Exercise

Exercise will make you more fit, but that’s only a small part of the story, according to Philip J. Goscienski, M.D. “Humans are designed for much more physical activity than most of us get,” says Dr. Goscienski, author of Health Secrets of the Stone Age, “and every cell of the body benefits from it. Barely 20 percent of Americans are physically active enough to enjoy those benefits.” The 80 pe. . .

Launch your Home-Based retail business through the roof!

You had a great idea when you decided to open a home-based Internet retail business. You became a “power seller,” as people in the online retail business world call you. Your goal is to move tons of merchandise through Web auction sites and classifieds services without ever leaving the comfort of your home office. Drop shipping gives you the opportunity to accomplish your dreams and more. The . . .

Fun with Children: Making Memories on a Budget

What childhood memories do you hold dear? For me, it was all the times "life happened". The little things like playing outside, riding my bike with the wind in my hair, playing at the park, swimming in the lakes, giggling with friends. None of those moments cost a cent, yet they are some of my most treasured memories. Making memories on a budget is very easy to do. Choose any of the ideas belo. . .

Fact: You can make Great $$$ in a week from free advertising for only one affiliate...

“Promote one Affiliate Program is the Key to your Success!” There are a lot of affiliate marketing programs out there that claim to make you more money than you could possible spend; when in true reality, you’ve just sign up to be another person that the company can send you emails to buy their products! Well the KEY to really making an affiliate program work for you is just by sticking with t. . .

Your IR is Essential to Your Market Position

Title: Your IR is Essential to Your Market Position Author: Kathleen Gage Email: kathleen@turningpointpresents.com Word Count: 508 Copyright: © 2004 by Kathleen Gage Web Address: www.kathleengage.com Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be a. . .

Managing the Time You Haven't Got

Do the words "time management" rub you the wrong way? For many busy professionals, the real problem seems to be that there isn’t any time left to manage. You can sometimes get better at managing your time by prioritizing all your tasks and scheduling carefully. But when you're already using all the time you have efficiently and there's still not enough, there are four strategies you can try. . . .

Permission Marketing With Tip Sheets

Permission Marketing with Tip Sheets Use tip sheets to encourage clients and prospects to sign up for your e-mail Newsletter. Permission Marketing, a marketing concept popularized by Seth Godin, is based on obtaining your client’s, prospect’s, and web site visitor’s permission to communicate with them via e-mail. Often, the hardest part of a Permission Marketing program is developing an incent. . .

Is Your Web Site Too Hard?

Is your website too hard? Take the “Easy Test” to see if your website is as visitor friendly as it should be! Websites often fail to produce the desired results. This can be because visitors find them too hard to understand or navigate. Here are some potential usability problems to avoid. 1. Hard to find Is your website easy to locate? Do you promote it everywhere, (i.e. business cards, invoi. . .

Top 7 Small Business Resources for 2005

If you want to start a business in 2005, and start making money almost immediately, the sites listed below are some of the best I have found. I've chosen each site because it is absolutely outstanding in providing the tools you need to get started, as well as taking you through the steps you need to get started immediately. My1stBusiness.com - http://www.my1stbusiness.com - This site is owned b. . .

Are You Using the Wrong Promotions?

Are You Using the Wrong Promotions? This issue is the fifth in my series of five articles that show you the little changes you can make to ensure more customers to your business. This month’s article deals with how promotions can influence customers to your business. The best business promotions make it easier for your customers to buy from you; to buy more often from you; and to buy more prod. . .

Power Words And Phrases

I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence. You can generally find alot of "power phrases" when reading good sales copy. I usually keep a notebook nearby so that whenever I come across a line or a phrase that I Iike in sales material, I write it down for possible future use. The. . .

The Benefits of Buying and Selling Locally

Shop at a flea market in Oaxaca, Mexico. Trade with a vendor in London, England. Or sport your wares to collectors in Geneva, Switzerland. You can virtually do just that when you shop or sell goods at an online auction site. You know those global auction Web sites, the ones that allow you to bid on thousands of items against millions of other competitors. Sure, they allow you to expand your wor. . .

Bringing the World to Your Door

“The key to your success on the web is the ability to get surfers to stop at your site, look around and ultimately to buy something.” – Heidi Richards According to Internet.com, by the year 2008 nearly 30% of offline purchases will be influenced by online research. If your site is a well-implemented ecommerce site, the web can significantly lower both order-taking costs and customer support cos. . .

How to Achieve ECommerce Success – You GOTTA Plan!

Before becoming a netpreneaur, I was an entrepreneur. First, I owned a successful child care center which grew to capacity in less than two years. When I sold that, I bought a little flower shop that had less than 300 customers and grew it to what it is today, one of the most successful, award winning companies in South Florida with more than 7,000 customers who purchase from us on a regular bu. . .

Using Technology to Get and Keep Your Foot in the Door

In years past it was easier to get your foot in the door of a prospective client than it is today. Competition has increased, your prospect has more demands on their time and a simple visit to the Internet can offer many prospects the same choice you are offering for less money. So what can you do? Not only do you have to do front-end marketing and promotions to gain new customers, you absolut. . .

The Fine Art of Relationship Marketing

“Quality and service are important, if you want to make a sale. If you want to keep a customer for life, keep your promises.” – Heidi Richards The buzzword these days is “relationship” marketing. Just what is it? And why is it important? Relationship marketing is so much more than “networking. It’s gathering support of your friends, peers, and business contacts. It’s developing strong, lasting,. . .

An Aspirin or an Autoresponder!

Tired of silly old email enquiries? Say hello to autoresponders! If there's one thing that drives us all crazy, it's not having enough hours in the day. You need hours to work out your internet marketing, your sales, your budgets, follow up on invoices and god knows what else. What you're reaching for is an aspirin. What you probably need is an auto-responder. "You must be joking!" you laugh. ". . .

Are You Using a Chess or Checkers Small Business Marketing Strategy?

Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player’s ability to capture her opponents pieces without first losing her own. Checkers was fun. But the complexities of chess lead to more satisfying victories and defeats. Chess is a more complicated game than checkers as there are more variables. Therefore, much more thought and. . .

3 Strategies to Market Your Business Even When There’s No Money

Many small and home based businesses know they need to market and yet, have little or no money to do so. Sadly, many use this as a reason not to market. Even on a limited budget you can promote and gain visibility for you and your business. The following three strategies have proven extremely effective for countless businesses as they can for you. 1. Press Releases – Very effective and they of. . .

Marketing Your Shows the 4 C's Way

The media has the power to influence your tradeshow efforts whether it be in television, radio or print. Your job is to target your endeavors to create a positive company image and brand awareness of your products/services. How do you do that? Outlined below are 27 important points to help maximize your tradeshow effort. Before the show 1. Define and select your target audience so that you . . .

How to succeed as a stay-at-home mom

Stay-at-home moms are no longer just the co-stars from Leave It To Beaver, the Brady Bunch, and other television shows from a bygone era. Taking care of the kids has become the cool thing to do again for women in their 20s and 30s. According to the U.S. Census Bureau, there are at least 5.4 million stay-at-home parents in the United States alone. These are a dynamic bunch of women, and men, who. . .

10 Super Offers That Build Up Sales

The following special offers, deals and bonuses will help you to successfully increase your sales: 1. Offer a coupon. You could have people follow a special link or enter a special code to redeem your coupon. 2. Offer free shipping. You could offer a limited time free shipping deal, or you could offer free shipping on orders over a specified amount. 3. Offer a buy one get one free deal or a bu. . .

The Unidentified Rule of Email Advertisements

Majority of the email messages we receive today either ends up in our saved messages folder or goes straight to the trash can. The more dominate and familiar messages are usually associated with past business or personal contacts is why we save so many emails in so many folders that it creates an email management nightmare. Regardless of the excessive spam, the way our human mind picks through. . .

10 Days to Making More Money

Title: 10 Days to Making More Money Author: Lori Giovannoni Email: lori@xmission.com Word Count: 895 Copyright: © 2005 by Lori Giovannoni Web Address: www.lorigiovannoni.com Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not require. . .

How Writing Radio Can Help You Become a Better Writer

Knowing how to write, and write well, is a skill that will come in handy in all sorts of situations. And if you combine good writing skills with the persuasive selling tactics found in, say, copywriting, you'll be that much more ahead of your competition. Of all the different types of writing I've done in my life (and believe me, I've tried practically all of them) writing radio has made one of. . .

Three ways journaling can boost your creativity and your business

I have a friend who has struggled with her creativity for a long time. She's extremely uncomfortable thinking of herself as "creative." We've been working together on it, and making progress. One of the tools that's really helped her has been journaling. From Julia Cameron's The Artist Way to Natalie Goldberg's Writing Down the Bones to Linda Trichter Metcalf, Ph.D. and Tobin Simon, Ph.D.'s Wri. . .

How To Write Powerful Headlines

I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use. And how I go about doing it goes something like this... I'll find a headline I like, wherever it may be, and then I don't copy it word for word, instead I'll use a "fill in the blank" approach. That way I get a generic headline that I can apply to almost any business. For example. . .

The Gift of Failure

During this Thanksgiving holiday, we are reminded to reflect on the bounty in our lives. Most of us have jobs, family, a place we call home and food on the table, and for these things and our ability to obtain them we should be grateful. But what about those who are struggling with financial difficulties, bad relationships, or employment problems? Do they owe any thanks for their circumstances?. . .

Go From Ezine to Expert

When my first guidebook, Catskills Alive, was published in 2000, I became interested in book promotion. I read everything I could get my hands on but found there was very little written on how to market books. Most of the articles were on business marketing - products and services. So in March 2003 I decided to start a free on-line newsletter, suspecting that I'd found a niche. My hunch proved . . .

Increase Your Sales in 5 Minutes

Increase Your Sales in 5 minutes! Increase your sales—in five minutes. This article is the third in a series of five articles probing the five critical points influencing how you find a steady stream of customer for your business. Customers Buy Benefits You want more sales? Customers buy for one reason. They buy because your product or service has a benefit they want. Telling . . .

5 Ways To Having The Happiest Valentine's Day Ever! Even When You’re Alone)

The thought of Valentine’s Day conjures up romantic evenings, a candlelight dinner, and long walks with your loved one. It is, without a doubt the most romantic day of the year. So how could you possibly be expected to enjoy Valentine’s Day when you’re alone? Well, while it might not be all hearts and flowers, you can still spread the message of Valentine’s Day: Love. Over the years, I’ve in. . .

Three Keys to Crafting Successful Print Ads

Want to create print ads that get results? Below are three keys to get you started. 1. Write for the eye. Print ads are visual. Therefore, craft ads with the eye in mind. Eyes are kind of picky, though. So, here’s a checklist of what eyes like and don’t like: * A catchy headline that encourages them read more. * Art, such as photos, illustrations, clip art, shapes, etc. Eyes like art. When you. . .

Three Keys to Crafting Successful Print Ads

Want to create print ads that get results? Below are three keys to get you started. 1. Write for the eye. Print ads are visual. Therefore, craft ads with the eye in mind. Eyes are kind of picky, though. So, here’s a checklist of what eyes like and don’t like: * A catchy headline that encourages them read more. * Art, such as photos, illustrations, clip art, shapes, etc. Eyes like art. When you. . .

Not Getting What You Want in Life? Your Thoughts Could Be the Culprit

Not Getting What You Want in Life? Your Thoughts Could Be the Culprit Unhappy? Stressed out? Do you feel you not only want more fun in your life, but you need more fun in your life? You seem to be doing all the right things, but yet you still feel unfulfilled. So, what’s wrong? You want that feeling of happiness again, like that sense of pleasure you had as a child when you saw your first rain. . .

Two kinds of Advertising for a Marketing Strategy

Advertising is the lifeblood of any business. If you do not learn how to advertise your products and services both efficiently and effectively, you won't be in business long. While the Internet has lessened or eliminated many of the costs normally associated with starting and running a small business, and it's now easier than ever, you'll never realize significant profits if you don't grow your. . .

Seven Ways To Put Show Biz Into Your Tradeshow

The best way to attract and mobilize more customers to attend your trade show is to bring a "show biz" mentality to all your marketing and at-show strategies. After all, you are in show business. In today's marketplace, consumers are drawn by glitter and excitement but turned off by humdrum events. If you put on a dull show you will generate little interest. Following are seven ways to put more. . .

You Can Do It ... This Way

You have permission to publish this article in your ezine or on your web site, free of charge, as long as the bylines, hyperlinks and resource box are included. A courtesy copy of your publication would be appreciated. Article Title: You Can Do It ... This Way Author Name: Jim Austin Contact Email Address: jim@dotcomincomer.com Word Count: 561 ( title and resource box included) You Can Do It. . .

Unsung Benefits of Breastfeeding

From the Stone Age until just a few generations ago, human infants’ only sustenance was mother’s milk, but modern infant formula seems to be an adequate substitute. After all, infant mortality in Western societies is at historic lows and growth patterns are normal. But is that all there is to it? Could there be other advantages to breastfeeding, both to the mother and to the infant? Post-delive. . .

Mikey Doesn’t Like It!

Let’s give the late Dr. Robert Atkins some credit. Over more than a quarter of a century he made us realize that we can get along with fewer carbohydrates than most of us have become used to. It’s too bad that his weight loss plan has not lived up to its promise. There are some successes, to be sure, but since the beginning of the Atkins Revolution obesity has tripled in adults as well as child. . .

Grab Your Share of Untold Amounts of Advertising Dollars

Title: Grab Your Share of Untold Amounts of Advertising Dollars Author: Kathleen Gage Email: kathleen@turningpointpresents.com Word Count: 851 Copyright: © 2004 by Kathleen Gage Web Address: www.kathleengage.com Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notificatio. . .

Own Your Niche by Building a Niche Community

In 1997, David Steele was making the transition from a professional therapist to relationship coach. Part of his strategy was to become a center of influence and THE Relationship Coach for his community. David decided to launch his own virtual community as a weekly "Friday Night Social" singles gathering. After a one-month pilot program and some market research, he designed a community for th. . .

Will Seminars Get You Clients?

I often suggest public speaking as a powerful way to show prospective clients what you can do. Many professionals and consultants have built successful practices by giving free presentations to associations, businesses, and educational institutions. But what about producing your own seminar, where you arrange the logistics and invite the guests? Does this work as a strategy for landing clients?. . .

The Magic of Positive Thinking

Yes, there is magic in positive thinking! In aviation, the word attitude means the angle at which the plane meets the wind, whether the wings are level with the horizon, and whether it is climbing or descending. The pilot who fails to take responsibility for the attitude of his aircraft is in serious trouble. And likewise, any person who has not taken charge of his or her own beliefs and attitu. . .

The Art of Motivating Salespeople

When the tide comes in, all the boats in the harbor go up! The long-term benefit of an incentive program is to coax your sales force out of their production comfort zone. Once a salesperson stretches to a new level of personal production, their self-confidence and expectations skyrocket. Traditionally, sales managers have relied primarily on commission to motivate their sales force. Unfortunate. . .

SMASHING THE MYTH OF THE PRESS RELEASE

SMASHING THE MYTH OF THE PRESS RELEASE by Bill Stoller Founder, PublicityInsider.com http://www.PublicityInsider.com/ A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored. The lesson: demo tapes are the . . .

The Truth About Lying

Some people can't tell a lie, others can't tell the truth and unfortunately, most people can't tell the difference. Can you tell when someone is pulling the wool over your eyes? Whether you're an attorney selecting a jury, a manager interviewing a new agent or a salesperson making a presentation, your ability to quickly and accurately discern the truth greatly enhances your effectiveness. Fortu. . .

What to Include in Your Marketing Plan Write-Up

For those new to marketing planning, the thought of completing a plan from start to finish may feel daunting. It need not. The level of detail you choose to include in your marketing plan will depend on your resources and situation. If you have extremely limited manpower or other resources, you may be constrained to a "broad brush" approach. If your plan must support your Web site’s validity to. . .

SWOT Analysis - Strengths, Weaknesses, Opportunities, and Threats

When conducting strategic planning for any company - online and/or offline - it is useful to complete an analysis that takes into account not only your own business, but your competitor's businesses and the current business environment as well. A SWOT is one such analysis. Completing a SWOT analysis helps you identify ways to minimize the affect of weaknesses in your business while maximizing y. . .

Bosco Learns About e-Book Publishing

Bosco wondered what all the fuss was about e-Books. He had lots of them on his hard drive. But he never thought he would actually do one! "Who, me? An e-Book author!" He had went to a site that had been recommended to him. He bought a membership since it was so reasonable. He went to work reading and digesting. Several days passed. The site he was a member of suggested that writing and com. . .

Is the Home-based Business Important to the Economy?

Given the events that have happened recently, many of us felt like throwing in the towel. But building your business is something that you must keep on doing. Granted, the economy doesn't look strong with the slide that the markets took after the attacks on the World Trade Center a few months ago. It was the 14th worst day on Wall Street in American history. The market fell 13% in the cra. . .

Change Your Thoughts,Change Your Life-5 simple ways to bring more peace & harmony to your life

Change Your Thoughts, Change Your Life Five simple ways to bring more peace and harmony to your life! When you change your thoughts, you change your life. The fastest way to achieve peace and harmony is to change your thinking. In order to change your outer world you must first change your inner world. Your thoughts dictate your behavior, and when you change your thought patterns, you will be . . .

3 Easy Ways to Reduce Stress

Stress, America’s #1 health problem, is a leading cause of major illness. In fact, heart disease, high blood pressure, and depression are just some of the harmful effects of stress. Research has shown that releasing stress and learning how to relax promotes a healthier, happier, and more fulfilling life. Here are 3 easy ways to reduce your stress fast. 1. Breathe Deeply Take 3 slow deep breaths. . .

Could Your Thoughts Sabotage Your Happiness? Take this quiz and find out.

Women are conditioned to be people pleasers. Women are taught to be “nice” even if that’s means comprising their happiness, and often times that is exactly what happens. We have a tendency to do, and say things just so the other person’s feelings don’t get hurt. How many times have you wanted to say something, but thought, you can’t say that, they might think you’re too harsh, or unpleasant. Ti. . .

How Stressed Out Are You? (Quiz)

Stress, America’s #1 health problem, is a leading cause of major illness. Heart disease, high blood pressure, and depression are just some of the harmful effects of stress. Research has shown that releasing stress and learning how to relax promotes a healthier, happier, and more fulfilling life. Take this quiz and see how you rate on your stress level! 1. I make time for myself every day. 2. . . .

Direct Mail Advertising; Email Is Not Like Postal Mail.

Direct Mail Advertising; Email Is Not Like Postal Mail. by Bobette Kyle One of the most popular and potentially effective advertising methods is direct email. If you deliver a well- written message and execute delivery properly you will be rewarded with new leads, sales, and traffic to your Web site. If the message is poorly written or you commit a netiquette faux pas, however, your efforts cou. . .

Article: Strategies for Your Web Site Marketing Plan

Strategies for Your Web Site Marketing Plan Part Three of a Four Part Series Based on the strategic marketing plan book "How Much for Just the Spider?" by Bobette Kyle How strong are your Web site strategies? Do they move your business toward achieving your objectives or overall goals? Think of your strategies as a framework that clarifies the approaches you will take in meeting your Web site's. . .

Are You Selling Hotdogs Or Pretzels?

I live across the river from New York City and on the days I make my way over there, the one thing you immediately notice are the smells of the street. No... not that smell. I'm talking about food. You'll find all sorts of vendors selling food on the streets. But you won't see 20 different hotdog vendors crowded onto one street corner. Common sense tells you that you won't make much money when. . .

Cutting Down Your Trade Show Budget

Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Why? Both are viewed on the balance sheet as expenditures rather than income generators, so obviously they’re hot contenders for elimination. This is a very myop. . .

To Meet or Not to Meet…What are the Questions?

Meetings can be a total waste of time or a powerful and productive communication tool that solve problems, stimulate ideas, promote team spirit and generate action. The results lie totally in how they are run. Organized and well-managed meetings will inevitably produce effective results. Whereas, meetings that are poorly managed lack purpose and focus are a total waste of an organization’s t. . .

MiniSites Are The Power Of Marketing Income!

MiniSites Are The Power Of Marketing Income! Affiliate programs are still rolling strong on the internet, The problem with affiliate marketing is that 90% or more of the people that try their hand at it fail and give up leaving the company with what little money that you might have brought in from it. There is a ANSWER! Minisites are a huge income earner that you can start with the very first. . .

If you don't know this, you might loose your commissions!

"If you don't know this, you might loose your commissions!" by Frank Bauer   Are you aware that using certain tools to protect your affiliate commissions might in fact cause you to loose them?   Let me explain you how than can be and what you can do to protect yourself from commission loss...   The other day a good marketing friend of mine, let's call her Eva, send me an email, telling me abou. . .

10 Valuable Tips For Ezine Publishers

1. Write your own articles. Your articles will give you an effective way to build up your status as an expert by sharing your tips and advice with your readers. Your articles will also help you to effectively promote your business through your resource box at the end of your articles. Use your articles to get more subscribers by submitting them to article directories and announcement lists wit. . .

Selling to the Four Temperament Styles

Have you ever wondered why you seem to hit it off right away with some customers, while with others it's more like oil and water? That's because we respond intuitively to the natural chemistry, or lack there of, between temperament styles. Our temperament style not only determines our behavioral traits, body language patterns and buying style, but it also influences our compatibility with othe. . .

How to Read Your Prospect Like a Book!

Top salespeople and the most successful managers recognize the importance of nonverbal communication in the selling process and have learned to “listen with their eyes.” They understand that one of the easiest and most effective ways to close sales is to be aware of their prospect's "buy signals." Are you aware that your body language reveals your deepest feelings and hidden thoughts to total s. . .

Avoid the Duds: 10 Strategies for Selecting "The Perfect Speaker"

Today, more than ever, the success of meetings relies heavily on the strength of program content and presentation. Nothing can spoil a meeting more than hiring the wrong speaker. That’s because speakers do more than just convey the overall meeting message. You look to them to provide insights, awareness, and cutting-edge information in an energetic, motivational, entertaining, and professional . . .

Your Business Deserves a Second Chance!

Your Business Deserves A Second Chance! When you started your business, you dreamed your customers would love your products and services. They would be excited. You would make money doing what you love. Then reality set in. You put lots of time in your business. You got fewer profits. Now you compete with every Tom, Dick and Harry to sell your product or service. . . .

10 Profitable Tips For Article Writers

1. Write to one person. When you're writing your article picture one person that you are writing to. This will make your writing more personable and help you to keep your readers interested in your article. 2. Use lots of white space within your article. Using lots of white space will help you to make your article look more professional and keep more of the skim readers interested in your art. . .

Send Postcards To Save Money and Cut Through E-mail Clutter

Send Postcards To Save Money and Cut Through E-mail Clutter Use your computer to send personalized color postcards in quantities of 1 to 1,000. Print on demand postcards are here. You can quickly, easily, and economically use your computer to prepare and address color postcards that will arrive in your prospect’s morning mail! Postal mail is growing in importance as the volume of e-mail steadil. . .

The Job Loss Myth

Presidential candidate John Kerry is fond of stating that “... not since Herbert Hoover has any president lost more jobs than George W. Bush.” And there is a kernel of truth to the statement; thanks to technology, jobs require less human intervention to complete. However, a larger factor in this seeming loss of employment is due to the evolution of the American workforce from a lot indentured t. . .

A Simple Link Creates a Win/Win

Title: A Simple Link Creates a Win/Win Author: Kathleen Gage Email: kathleen@turningpointpresents.com Word Count: 357 Copyright: © 2004 by Kathleen Gage Web Address: www.kathleengage.com Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated but. . .

10 Profitable Ways To Elevate Your Subscriptions

1. Swap sponsor, feature, classified or solo ads. Use your unique selling proposition to create ad copy for these swaps and also in all your promotions for your ezine. 2. Swap "thank you" page ads. Promote other ezines on the page your new subs are taken to after filling out your subscription box or form in exchange for those publishers doing the same for you. 3. Provide a bonus for subscribi. . .

Determining Visitor Types

The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As an exhibitor your observation and questioning skills will be your key to determining who may be a viable sales prospect. Familiarize yourself with the various visitor types likely to frequent the tradeshow floor. 1. Definites. If you h. . .

7 Email Tips for Newbies

I'm always amazed by what I see on the Internet sometimes. The things that people do that not only demonstrate that they have no clue what they are doing, but also that they know little or nothing about being professional in business. Below are seven trends I've noticed. These are things you should NEVER do in business unless you want to ruin your reputation and throw your business away. 1. SPA. . .

Knowledge is Bliss: Getting Publicity

Knowledge is Bliss: Getting Publicity There is a process for successfully getting publicity about your business or organization. Publicity is no great mystery, just a thorough and strategic sales job. You are selling content to a publication or website who needs it to entice their readers. No publicist can guarantee a publication will print stories about your company because the publisher or ed. . .

Knowledge is Bliss: Marketing as a Spiritual Practice

Knowledge is Bliss “Marketing as a Spiritual Practice” “Marketing as a spiritual practice.” It sounds contradictory – how can sales and promotion possibly be considered spiritual? But the secret is, once you truly understand that marketing isn’t all about struggle, jargon, tricks or gimmicks, spiritual practice is the very root of success. Sound completely airy-fairy? We understand the respon. . .

Park your garage sales on the Internet

You have been planning your garage sale for weeks now. Your garage, as well as you whole home, is stuffed with old records, books, clothing, vacuum sweepers, and other odds and ends that you have no use for anymore. Instead of just tossing your clutter into the neighborhood landfill, you’ve decided to hold one of the most time-honored traditions in civilization—the garage (or yard) sale. I. . .

Breaking the Breakfast Barrier

Why was breakfast fun when you were a kid? Because Mom made it, it was probably sugary, and you didn’t have to do the dishes! Now you’re the whole show, maybe for the rest of the family, and there’s just never enough time in the morning to get the kids to school and for you to get what most nutritionists have pegged as the most important meal of the day. You know that sugar coating is not go. . .

Whither Low-Carb?

Fads fade for a reason. Like pet rocks, low-carb diets will disappear because they just don’t do anything worthwhile. The dropout rate is high – about 50 percent – because the diets are boring and are unpalatable to most people. More than 90 percent of dieters return to their previous weight within 5 years, most of them even sooner. Minor side effects such as headache, fuzzy thinking, irritabil. . .

Make it a Gainless Holiday

Christmas gain is New Year’s pain! Starting early is the secret to avoiding the typical 10-pound holiday season accumulation of fat. (Come now – you didn’t think it was muscle, did you?) Develop a few good habits before Thanksgiving and you’re likely to start 2005 weighing no more than you did before, maybe even less. Here are 5 tips that will help you through the holidays. 1. Set a mental li. . .

For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!"

For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!" SWAT is not actually an acronym. It is a compaction of the question "so what?" You see, one of the biggest problems that even experienced copywriters and marketers fall into is being clear on what benefits their product or service actually delivers to their customers. SWAT provides the solution. Here is how it. . .

How to Build A Steady Stream of Customers--Step One

Building A Steady Stream of Customers—Step One The success of a small business depends upon a steady stream of good customers. To build that stream of customer a business owner must examine five critical points in their business operations. This is the first in a series of five articles that examines those critical points. Target Your Customers---The Key to Your Success The heart of ev. . .

30 Tips for Keeping Meeting Expenses to a Minimum

Money makes the world go ‘round. And when it comes to meeting planning, money can probably get you whatever you want. However, few event planners have the luxury of an unlimited budget. Your boss may like to drink champagne on a beer budget. In other words, caution you to spend less, but expect miracles at the same time. Preparing and managing a realistic budget is serious business, but t. . .

7 Quick Marketing Tips To Uplift Your Profits

1. Publish an ezine. Your ezine will help you to stay in touch with your visitors, sell your products, and promote affiliate programs you've joined to your subscribers. Get more people to join your ezine by offering a bonus for subscribing to your ezine such as an ebook, email course, an ad or access to your membership site. 2. Publish testimonials. Your testimonials will help you to get more o. . .

How to Turn an Idea into $100,000

Title: How to Turn an Idea into $100,000 Author: Kathleen Gage Email: Kathleen@turningpointpresents.com Word Count: 667 Copyright © 2004 by Kathleen Gage Web address: www.kathleengage.com Publishing Guidelines: You may publish my article in your newsletter, on your website or in your print publication provided you include the resource box at the end. Notification would be appreciated but is . . .

Can't You See I'm Working?

For many working parents, telecommuting or a home business may seem like the answer to your prayers. You want to have more time with your kids and greater flexibility, so you take the leap, install a second phone line, and set up a computer in the dining room. But the first thing you may discover is that working from home includes many unexpected distractions. Children, your spouse, neighbor. . .

The A-Z of Exhibiting Overseas

Exhibiting overseas is one of the fastest and most cost effective ways to identify the best foreign markets for your products/services. International trade shows and fairs offer opportunities for multilateral contacts and business deals. They allow you to test your product’s export suitability; explore the strength and scope of your competition; and gain exposure to potential suppliers, in-coun. . .

Making a Hit with Your Marketing Campaign

Considered a vital link in a show's promotional plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail. Direct marketing specialist Debbie Bermont, president of San Diego-based Source Communications, offers her golden rules for creating that vital, highly successful direct marketing campai. . .

Networking on the Net

Networking is one of the most effective ways to find clients for any consulting or professional services business. But if you limit your networking to only what you can do in person, you'll be missing out on a huge number of possibilities. Networking is more than entering a room full of people and exchanging business cards. It's creating a pool of contacts with whom you can exchange clients, . . .

What Is Your Legacy of Success?

Title: What Is Your Legacy of Success? Author: Kathleen Gage Email: kathleen@turningpointpresents.com Word Count: 920 Copyright: © 2004 by Kathleen Gage Web Address: www.kathleengage.com Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated bu. . .

How to Generate Loads Of Free Traffic To Your Website!

One of the most popular ways to generate free traffic to your website these days is to use a free traffic exchange service. A traffic exhange is website service that enables you to view someones website, and others in turn view yours. You earn credits when you view someones site, and you use those credits to have others view your site. Internet marketers would like to know how to bring traffic. . .