Marketing Information
List number 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10 - 11

Six Steps to Creating Online Presentations for Telephone Selling

How much extra money could you make by closing just one or two additional sales a day? You can double, or even triple, the effectiveness of your telephone selling by showing prospects why they should buy from you, instead of just telling them. Clients and prospects are visually oriented. They process and retain 75% of the information they see, compared to about 15% of the information they hea. . .

Business is About Making Money

Title: Business is About Making Money (from “Why Be Different, Success Secrets to Sell the Unsellable” by Scott Kiser, DDS and Kathleen Gage) Author: Scott Kiser, DDS Email: Skiserdds@aol.com Word Count: 722 Copyright: © 2004 by Dr. Scott Kiser Web Address: www.greatsmilesutah.com Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print public. . .

10 Effective Ways To Gain More New Ezine Subscribers

1. Swap ads with other ezine publishers. Swap sponsor, feature, classified or solo ads with publishers who have subscribers targeted to be interested in what your ezine covers. This will provide both you and the other publisher with a terrific way to get more subscriptions at no cost. When choosing ezines to swap ads with, pick ezines that offer content that your new subscribers would be inte. . .

What You Must Know When Marketing Your Business

Title: What You Must Know When Marketing Your Business Author: Kathleen Gage Email: kathleen@turningpointpresents.com Word Count: 772 Copyright: © 2004 by Kathleen Gage Web Address: www.kathleengage.com Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would b. . .

The Magic of Design

Title: The Magic of Design Author: Melody Foster Email: mfoster@speakeasy.net Word Count: 675 Copyright: © 2004 by Melody Foster Web: www.thecozyhome.net Publishing Guidelines: You may publish my article in your newsletter, on your website, or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required. The Magic of Desig. . .

6 Power Packed Tips For Article Writers

1. Offer an email course, multipart report or a free subscription to your ezine in your resource box. Have your readers come to your site to get your report, course or subscription to your ezine so that they'll be able to see what your site has to offer them. If you use your resource box to promote your ezine, provide a sample issue or an archive of your past issues on your site to get more of . . .

7 Strategies for Handling Last Minute Meetings

Have you ever found yourself having to scramble to organize a meeting at the last minute? Wouldn’t it be nice that if and when this daunting situation arose, you were well prepared with all necessary information ready at your fingertips? That’s why I’ve developed the following seven survival strategies to help you plan for the inevitable, because you know as well as I, it’s going to happen ‘so. . .

Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them

The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur. The following are 10 of the most common marketing mistakes that exhibitors often make. Learn to avoid them and you will increase your chances for a successful tradeshow. 1. Have A Proper Exhibit Marketing Plan Having both a strategic exhibit marketing and ta. . .

Ten Secrets of Super Successful Meeting Planners

Whoever said that being a meeting planner was easy, lied! Rather, it should be classified under the tough and demanding job category. But, along with being tough, it’s also fun, exciting, exhilarating, stimulating, and never, never boring. You have the opportunity to go to exotic places, stay in luxurious hotels, and experience life from a totally different angle. Who could ask for anything. . .

The Power of Buzz

How did Hotmail gain over 12 million subscribers in 18 months? How did the very low budget movie “The Blair Witch Project” become such an incredibly successful phenomenon? The answer lies in the power of “buzz.” Buzz or word-of-mouth marketing influences more people to buy, or not to buy products and services, than most other forms of marketing. Why is it so powerful? Basically, we have a . . .

Run-On Sentences: From Here to Eternity

If you find your sentences filled with commas, and they wend from one topic to another, then you, like many people, may be guilty of writing run-on sentences. The run-on sentence is annoying. The run-on is boring. Most important, utilizing run-ons in your work is a sure-fire way of losing your reader. The run-on works in one instance – if it is part of one of your character’s personality. Fo. . .

Sponsorship: A Key to Powerful Marketing

Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige in sponsoring events attracting your target market. Some trade show promotional opportunities include sponsorsh. . .

10 Tips For Bringing Your Event To Life

Your job as an event planner doesn’t stop with the meeting in the company boardroom. You may be call upon to organize an employee appreciation event, an awards dinner, a product launch, the celebration of a company milestone, a gala recognizing a longtime employee’s retirement, an incentive event for the company’s sales force, a fundraising event, a holiday celebration…the list goes on and on.. . .

7 Traffic Generating Sites You Never Heard of But You Should Be Using Now

by Jinger Jarrett http://www.killermarketingarsenal.com Free Traffic Generators are HOT! There are tons of free traffic generators you can use to build traffic to your site. Some are better than others, but before you go signing up for 50 accounts, let me give you a couple of tips, as well as seven sites I think do the job better in getting you the traffic and sales you want. My joint venture p. . .

Visibility Equates to Higher Profits

Visibility Equates to Higher Profits by Kathleen Gage One of the greatest challenges businesses face is how to market cost effectively while gaining a good return on investment (ROI). Regardless of what industry you are in, the size of your organization and how long you have been in business, you must continually look for ways to gain and maintain your visibility to your market. Gaining visibi. . .

The newest Marketing Course

The Newest Marketing Course ! By Llando Ford 08.25.2004 Certainly the newest earth quaking event in Internet Marketing insider circles is the release of John Reese's New, Traffic Secrets marketing course. I say certainly because I suppose to know what for you as Small marketer is more important. The newest study made by DoubleClick.com about how much more considered and sophisticated pe. . .

3 Things You Should NEVER Do in a Joint Venture

by Jinger Jarrett A joint venture can be one of the most profitable and fastest ways to make money on the Internet. It can also destroy your reputation, get you ignored, or worse, accused of spam if you if you don't take the proper care to create a valuable offer. There are three things you should NEVER do when creating a joint venture proposal for a potential partner. Below are three things NO. . .

How To Get Qualified Visitors to Your Site

Having an eBusiness isn't just about getting gobs of people to your site and hope that a number of them buy. Having your little web counter screaming 50,000 visitors a day doesn't mean "jack" if no one buys from you. It isn't about the quantity of your visitors it's about the quality. Steve Boutelle has realized this and it sparked this question from him... Steve Boutelle here . . . LOVED t. . .

Grow Your Business The Natural Way

Grow Your Business the Natural Way Did you know that many of the internet references to the word, “niche” deal with the biological and physical sciences? Nature has been niche building for years! Take the example of the humming bird. Over the years, its beak has been modified to pollinate certain flowers. The cardinal flower has a long tube which has adapted to the humming bird’s long bea. . .

Tooting Your Own Horn

"If he who has a thing to sell Goes and whispers in a well, He won't be so apt to make the dollars As he who climbs a tree and hollers!" -- Anonymous Every day in your business, something happens that others should know about. You give exceptional service to a client; you reach out to a new type of customer; you demonstrate your expertise on an important topic. Yet most of the time, the onl. . .

Belly Dancing for the Midlife Soul Part 2

Isadora Duncan, the mother of modern dance, says, “The dancer of the future will be one whose body and soul have grown so harmoniously together that the natural language of that soul will have become the movement of the body. The dancer will not belong to a nation, but to all humanity.” In October 1989, while taking a brisk walk with my friend, Judy Cullins, I was given an idea that wou. . .

Monday Morning Mindfulness 08/23/2004

Welcome to Monday Morning Mindfulness . . . to my Clients, Colleagues and Friends. Join me every other Monday in getting motivated and inspired to act/think/feel something differently. 1. ON SPECIAL OFFERS AND INVITATIONS Would you like to be paid to speak? Learn how to connect with your audience? Persuade people to act on what you say? You can get answers to these questions and more t. . .

How to Convert Telephone Calls into Powerful Presentations

You can multiply your ability to persuade by 400%, whether your audience is 1 or 100. Web-based presentations add a visual element to teleconferences. Instead of just talking to prospects, you can simultaneously show them and tell them. According to a Wharton Business School study, this dual mode communication makes your message up to four times more effective than using just your voice. Prese. . .

"A Business Owner Can Save Big Bucks and Valuable Time"

The dirty word among the workforce of Florida is Downsizing. More and more Americans are becoming self employed in the mist of these corporate downsizings which is a great incentive to start your own business. Self employment also comes with many perks, flexibility, control, and all the profits belong to you, the boss. Sounds good, but what about your daily office activities? Who is doing y. . .

10 High Powered Ways To Magnify Your Profits

1. Give your prospects a f~ree trial of your software product, service, or let them read the first chapter or two of your informational product. Your f~ree trial or sample chapters will show your visitors that you are confident in the quality of your product and lead to more sales for you by demonstrating how valuable your product is. 2. Add a bonus for purchasing your product. Provide a uniq. . .

A Great Marketing Model – Utilizing the Power of OPM

Title: A Great Marketing Model – Utilizing the Power of OPM Author: Kathleen Gage Email: kathleen@turningpointpresents.com Word Count: 765 Copyright: © 2004 by Kathleen Gage Web Address: www.kathleengage.com Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification wou. . .

10 Sizzling Tips For Affiliates

1. Create an infopacked mini site. Build your mini site for a specific niche audience and then choose affiliate programs specifically for that niche audience. 2. Test and track your ads and promotions for your affiliate programs. Tracking and testing your ads will show you exactly which ads, promotions and affiliate programs pay off the most for you and are excellent choices for you to continue. . .

Are You Using the Right Form of Energy?

Are You Using the Right Form of Energy? As we near the end of summer, here is a question I have for you, “Are you using the right form of energy to grow your business?” Are you having trouble growing your small business as fast as you want? Are you making all the right moves and still the business just inches forward? Read this article and see if you are using the right form of energy to g. . .

A Beary Special Miracle

Title: A Beary Special Miracle Author: Patricia Twitchell Email: manager@justbearsandstuff.com Word Count: 497 Web Address: www.justbearsandstuff.com Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required. A Beary Special M. . .

Three ways to put fresh spins on old marketing concepts

Are you struggling to find a new twist for old advertising or marketing campaigns? If you're a small business owner or a copywriter/coach/other creative professional, you know exactly what I'm talking about. Having to come up with new ideas for a long-term client (or even your own business) can be overwhelming. As much as you love those long-term clients or established products, because of the. . .

Belly Dancing for the Midlife Soul

I have been a student and performer of the Middle Eastern belly dance for 12 years. I began this dance form at age 52 when a friend of mine told me she was taking an Adult Education class in Middle Eastern belly dancing. Here was an opportunity right in my own community. I was going to live out my adult fantasy - to be a belly dancer! And so I joined the class and have been a student e. . .

Five "How to be a Better Speaker" Articles

One: How to Create Sizzling Speech and Book Titles Description: Create titles that focus on what most people want all the time. Example "How to Win Friends and Influence People." Learn five ways to design your speech and/or best-selling book titles. Article URL: http://www.schrift.com/article_sizzlingspeech.htm Article Autoresponder: article-004@schrift.com *********. . .

3 Steps to Successfully Build a Team in any Program

Any x by y matrix plan has one big risk... but also one big advantage.   The biggest risk:  People in your downline might think they don't have to promote and just wait for your spillover.   The biggest advantage:  Still, it's a great way to build a deep team quick... if you and the people in your team understand that they shouldn't just sit and wait for it to happen.   The following 3 steps yo. . .

What's Your Marketing Attitude?

Entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job they possibly can. With my own clients, I often discover that their knowledge of marketing techniques is quite good already. What they might lack is the right kind of marketing attitude. Do any of the attitudes described below sound fami. . .

7 Ways to Become an Obvious Expert in Your Field

7 Ways to Become an Obvious Expert in Your Field Obvious Experts enjoy a compelling advantage over their competition; they’re the first ones thought of when there’s a challenge to be addressed. Obvious Experts are resources whose advice and expertise are welcomed, trusted, and enthusiastically recommended. When you become an Obvious Expert, prospects come to you pre-sold on your competence. Th. . .

A Fast and Simple way to Update Your Business

A Fast and Simple way to Updating your business! You open your computer, the flashing button says, “We have a new update for your software program. Do you wish to update now or later?” You choose the Update Now button and immediately your computer begins to download a new version of the software program. What is the program updating? It’s fixing broken parts of the software program; it’s . . .

The Future Of Email Newsletter

The future of email Newsletter Llando Ford 07.28.2004 DearInternet What are you doing with the Spam you receive? I'm sure you are not happy receiving it just like none between us . You have installed already a good Spam filter or you let your ISP to select your Spam and you receive it already into your "Spam mail folder" where from you can delete it easily. But you as entrepreneur should . . .

Seven Easy Steps to Boost Your Professional Image With Adobe

Often-overlooked commands can boost sales and project a more professional image. Adobe Acrobat Distiller is one of today’s most effective tools. Using Acrobat, you can distribute attractive and easy-to-read formatted documents for free. Unfortunately, however, few take full advantage of Acrobat’s capabilities. As a result, their documents are not as effective as they could be. Here are seven e. . .

10 Terrific Ways To Enlarge Your Subscriber Base

1. Create a unique selling proposition (USP). Developing a USP for your ezine will make your ezine more attractive to your niche audience and help your ezine to stand apart from other competing ezines. Comprise your USP from a single, compelling benefit that people will get from subscribing to your ezine. Your benefit should be something that only your ezine offers or that other competing ezin. . .

Four Different Ways People Process Your Information

There are four different ways that audience members assimilate information. They are: visual, auditory, auditory digital, and kinesthetic. While all members of the audience will process information utilizing all four of these approaches at different times, each audience member will individually will individually tend to rely on one of these approaches more than the other three. Visual. . .

Satisfied Employees, A Powerful Marketing Strategy

Title: Satisfied Employees, A Powerful Marketing Strategy Author: Kathleen Gage Email: kathleen@turningpointpresents.com Word Count: 772 Copyright: © 2004 by Kathleen Gage Web Address: www.kathleengage.com Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would. . .

The 8 Biggest Newsletter Marketing Mistakes

Newsletter publishing has always made a lot of sense. It makes sense for firms to target their advertising dollars to clients and prospects that have expressed interest in their products and services. However, for many, newsletter marketing has been more a source of frustration than sales. This is due to eight closely inter-related newsletter-marketing mistakes. By examining what hasn’t worked . . .

The 12 Most Common Newsletter Design Mistakes

Your newsletter’s success depends on its design. An attractive, easy to read newsletter encourages readers to pay attention to your message. However, cluttered, hard to read newsletters discourage readership – no matter how good the ideas contained inside. Before they begin to read your newsletter, your clients and prospects will be judging the value of your ideas by your newsletter’s design. E. . .

How to Give a Great Speech

How to Give a Great Speech As a former owner of a National Speakers Bureau, I have learned from several thousand professional speakers "How to Give a Great Speech." Here are some techniques that I share with my coaching clients who want to become paid professional speakers or business professionals who want to deliver masterful presentations. 1. Speak from the heart. Believe in what you have. . .

The 10 Commandments of Guerrilla Marketing Design

Guerrilla Marketing Design is more an attitude than a system of do’s and don’ts. It’s an attitude that emphasizes the efficient and memorable delivery of information. -First Commandment: Purposeful Guerrilla Marketers view design not as a matter of subjective likes and dislikes but as a strategic tool intended to achieve specific goals. Guerrillas avoid unnecessary decoration. Every mark on th. . .

Guest Articles: Good for Some, Bad for Others

Guest Articles: Good for Some, Bad for Others by Bobette Kyle A recent debate started me thinking about how some marketing strategies can be right for one Web site, but wrong for another depending on the site’s purpose and the underlying reasoning behind the action. If an action doesn’t directly and logically plug into site goals, then there are likely more profitable ways to spend that time an. . .

PR: The Wildcard Marketing Strategy

What is the true purpose of public relations and how can it really help impact the growth of your small business? In order for the media to succeed, they need information that is both useful and entertaining for their readers. This is where you, the business owner or marketing executive, come in. When thinking of public relations, many things may come to mind, like: Sweaty palms as you pick u. . .

10 Tips to Use Giveaways Effectively

Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely. How many really do an effective job? How clearly do they get a message across? Is the message sufficiently visible? Is the giveaway useful or unique enough that you would want to keep and use it? All these questi. . .

Gaining Free Publicity Through Press Releases

Title: Gaining Free Publicity Through Press Releases Author: Kathleen Gage Email: kathleen@turningpointpresents.com Word Count: 692 Copyright: © 2004 by Kathleen Gage Web Address: www.kathleengage.com Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be a. . .

Commitment

A true commitment is a heart felt promise to yourself, from which you will NOT back down, no matter what the circumstances may be! Many people have good intentions and dreams, but only a few are willing to commit to what is necessary to achieve them. Do a review on your commitment level, ask yourself these questions and be honest with the answers. * How badly do I want to achieve my dreams? . . .

Be a Storyteller, Not Just a Speaker

Stories develop themes. The themes chosen to illustrate the possibility of stories are: Relationships, Choice, Creativity, Making a Difference, Celebration. Speakers are ordinarily people, from teachers to grandparents, from mountain climbers to cancer survivors. The platform provides them with a privilege and awesome responsibility to share their stories in a way that helps the audienc. . .

High Protein Diets Can Have a “Bad” Impact on Your Career

Title: High Protein Diets Can Have a “Bad” Impact on Your Career Author: Scott Kiser, DDS Email: Skiserdds@aol.com Word Count: 661 Copyright: © 2004 by Dr. Scott Kiser Web Address: www.greatsmilesutah.com Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would b. . .

10 Sure Fire Ways To Get More Ezine Subscribers

1. Place testimonials for your ezine on your site. Your testimonials will help you to increase your circulation by showing your visitors how your ezine has helped your subscribers. 2. Give your visitors the chance to see what your ezine is all about before subscribing. For instance, you could provide an archive of your past issues on your site or you could make a sample issue available by autor. . .

Image is Key to Your Marketing Success

Image is Key to Your Marketing Success by Debbie Dahmen In virtually any business first impressions are lasting impressions. Most people have heard this statement for years, and yet some people completely ignore the first impression they are conveying to potential customers or clients. Regardless of the industry you are in image is a part of your marketing. Take the real estate industry. An o. . .

10 Steps to Getting Paid for Your Marketing Materials

How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money directly from those sound bites, from those pearls of wisdom that effortlessly trip off your tongue. Yes, it is completely possible, and here’s how to do it. 1. Capture those tidbits of information as soon a. . .

What A Newsletter Can Do For Your Business

Newsletters are often thought of as easy, do-it-yourself communications projects. The reality is different…and that can be discouraging. Developing a good newsletter concept can be difficult and time-consuming. It takes market intelligence -- and maybe research -- to find out what people will read. Then it takes careful planning, discipline and skill to crank out something worthwhile on a. . .

Cooking Up a Winning Benefit Statement

In marketing it’s about WHAT you say, HOW OFTEN you say it, and WHO you say it to. You need three ingredients to cook up the all-important WHAT – a benefit statement that sells: 1) Knowing the customer. Who buys your product? Who influences the decision? What matters to these folks? How to get the information: Talk to your customers. Read trade publications. 2) Understanding the competiti. . .

Loyal Customers Take Commitment

Loyal Customers Take Commitment By Patricia Twitchell In today’s competitive world of retail, many stores are implementing external marketing programs designed to attract new business. Unfortunately, the cost can be very high with little return on investment. What is often lost in the mix is the fact that it can be much more cost effective to have a loyal customer base that returns again and. . .

WHY USPs DON'T WORK

The USP (Unique Selling Proposition) is based on the assumption that if you can't be better than the competition then being different will usually suffice. It is true that most businesses scrape by in the midst of mediocrity. The bosses of these firms see an industry or profession that looks lucrative and join the ranks in a 'me too, I'd like some of that action', kind of way. If there's enou. . .

How to Avoid the 11 Biggest Mistakes of First Time Authors

“If you want to change your life,” Harry Beckwith wrote in The Invisible Touch, “write a book.” But writing a book can also be tremendously frustrating and unrewarding. Following are the 11 biggest reasons most first-time authors fail to receive the rewards they are due. 1. Unrealistic expectations. Don’t expect to get rich off your book, even if it’s a success by publishing standards. The vast. . .

4 Questions to Answer Before Contacting a Book Agent

Obtaining agency representation is your first step toward getting profitably published. Most publishers won’t even look at unsolicited manuscripts. But, before approaching an agent to represent you, you should finalize the presentation of your book. Agents don’t have time to waste dealing with publishing ‘wannabees’ who don’t have, and may never have, a concrete project to represent. To busy a. . .

3 Simple But Powerful Off-Line Advertising Strategies

3 Simple But Powerful Off-Line Advertising Strategies By Al Martinovic There are several ways to advertise and get the word out about your business online and the best of them include f-ree search engines, pay per click search engines, writing articles, utilizing press releases, doing joint ventures/ad co-ops, and posting to message boards and forums related to your target market. But one ad. . .

Building Your Business with Books

Building Your Business with Books In a world inundated with ads, business owners are clamoring for a way to rise above the "noise" of advertisers and bring customers flocking to their door. One way to do this is by writing a book. Too overwhelming you say? Well, consider this. People value experts and no one is more of an expert on your topic than you. Books are a credential builder and they a. . .

Books, Trend-spotting, and the Gubernatorial Race

Ok I admit it. I'm a Californian. We live in shorts, we dine at juice bars and our politics are nothing short of, well, a Hollywood movie. If you've been shaking your head wondering how someone with a narrow political background could be elected to a state boasting on of the 10th largest economy in the world, join the club. That, my fellow savvy book promoters, is a campaign we could all learn . . .

A New Way to Publish

These days, there are several ways to get your book published. You can get an agent and go the traditional route, you can self-publish, or you can take advantage of a new form of publishing called "print-on-demand" or POD. What exactly is print-on-demand publishing? Think of it as self-publishing with a twist. It used to be, if you wanted to circumvent the traditional publishing houses, you ha. . .

10 Explosive Ways To Elevate Your Sales

1. Publish an ezine. Your ezine will provide you with a powerful way to continue to keep your marketing message on your visitors' minds. Get more of your visitors to subscribe to your ezine by stressing the benefits your ezine will provide to them, and by providing a bonus for subscribing to your ezine. Also get more of your "almost subscribers" to join your ezine by making a sample issue av. . .

12 Ways to be a Confident Public Speaker

12 Ways to be a Confident Public Speaker Speak from your heart. If you believe in what you say, than others need to hear it. All confident speakers fall in the P2 (passion plus persistence). Be sure your speech contains your most fundamental beliefs and comes from authenticity. 1. Prepare, prepare, prepare! 2. Practice in front of a full-length mirror, for small groups. Join Toastmasters.. . .

7 Ways To Get More Repeat Traffic To Your Site

1. Make all or part of your site into a valuable directory. Set up different sections of your site for people to submit their ezines, articles, ebooks or affiliate programs to such as marketing, writing, publishing, etc. Your directory will not only increase your repeat traffic but will also help you to attract very targeted visitors to your site that are interested in your products or the pr. . .

Save Time and Boost Profits with Free Content

Save Time and Boost Profits with Free Content Public domain gives you a head start creating ebooks, ecourses, newsletters, teleconferences, website content and email registration incentives you need to keep in constant touch with clients and prospects. Public domain refers to information free from copyright protection. The two most important sources of public domain content are: 1. Books with . . .

10 Killer Ways To Multiply Your Sales

Would you like to multiply your web site sales?  Or course you would, who wouldn't?  :)  Then take a close look at the following 10 killer ways to multiply your sales...   1. When you make a sale, always follow-up with the customer.    First you should follow-up with a "thank you" email.      Then, a few days later, you can follow-up up and as them if    they are satisfied with their purchase o. . .

Writing a Book’s Marketing Plan for Maximum Profit

Much has been written about book proposals. But less has been written about book marketing plans. This is wrong! What happens after your book is published has a great deal to do with whether you become published and profitable… or just published. A book proposal is a direct-marketing document intended to persuade publishers to edit, print and distribute your book. It’s a sales piece intended to. . .

How to Prepare your Mind/Body to Give Great Speeches

Publishing Guidelines: You are welcome to publish this article in its entirety, electronically, or in print fre*e of charge, as long as you include my full signature file for ezines, and my Web site address(http://www.schrift.com) in hyperlink for other sites. Please send a courtesy link or email where you publish to sandra@schrift.com Thank you. ___________________________________________. . .

Why Can't You be More Like Me?

Here is a non-scientific, but fun way to see which style you may be. Read the poem below and then identify which one of the styles is most like you. You will also start to see and understand the behavioral style of other people around you just from reading the poem. Now you can be better prepared to speak to people the way they want to be spoken to and sell to people the way they want to . . .

PRINCE HARRY ... YOUR (IN)BREEDING IS SHOWING!

Harry, the young Prince of Wales, recently dressed as a Nazi SS officer to attend a costume party. He caught hell for his foolishness and insensitivity in the British press, and the story made international headlines as well. What makes this story ironic is that Adolf Hitler’s premise in building a “master race” hinged on the theory of eugenics – the pseudo-science of improving the human race t. . .

Who Is Your Real Competition?

If you design kitchens, is another kitchen designer your competition? Most likely not. And the sooner you can position and modify your marketing strategy against your real competition, the sooner you will start to see more business come through the door. So Who Really Is Your Competition? -------------------- The answer to that is always--Never the most obvious. So let's take the example of . . .

Five Tips to Make Your Marketing More Creative

Same old same old just doesn't sell anymore. To make your marketing stand out, you need to get creative. Below are five tips designed to get your creative juices flowing. Some are brainteasers or are what Michael Michalko in "Thinkertoys" calls Linear Thinkertoys. Others fall under intuition or Intuitive Thinkertoys. Some tips may appeal to you more than others. My suggestion is to try them all. . .

The Power of Partnering

“Get the sale at any cost.” “Make more calls.” “Tell them what they want to hear.” Sales professionals in virtually every industry are under tremendous pressure to close sales. It is not uncommon for them to hear comments similar to ones above from their sales manager, supervisor, or boss. But this approach does not create trust with customers and does not encourage repeat business or a lasting. . .

Need a New Idea? Try Changing Your Perspective

One definition of creativity states that creative people look at the same thing everyone else does, yet they see something no one else does. But even creative people (which includes all of you, of course) can run into roadblocks every now and then. Sometimes it's not possible to see something different. Sometimes you've just been staring at a problem for so long it's now impossible to look at i. . .

Need a New Idea? Try Changing Your Perspective

One definition of creativity states that creative people look at the same thing everyone else does, yet they see something no one else does. But even creative people (which includes all of you, of course) can run into roadblocks every now and then. Sometimes it's not possible to see something different. Sometimes you've just been staring at a problem for so long it's now impossible to look at i. . .

The Elements of Expertise

Bill Connington is a New Jersey-based financial advisor who is actively working to position his firm, Connington Wealth Management, as a specialist in helping physicians deal with investment, retirement planning, and money management issues. Bill publishes articles about investing in magazines like Physician’s Money Digest and Dermatology Today. He is creating a special report about investing. . .

5 Ways to Mind Gold From Your Testimonials

5 Ways to Mine Gold from Your Testimonials One often-overlooked asset of your business is the testimonials you receive from happy, satisfied customers. Most businesses receive favorable customer comments and testimonials, but few translate these powerful marketing weapons into additional sales. Testimonials work because customer comments are more credible than your words. When you say something. . .

3 Money-Making Reasons to Display Your Newsletters on Your Website

Seeing is believing. Unless your website visitors can experience your newsletter and appreciate its value, they’re unlikely to join your opt-in, email list. By posting your newsletter on your website, you encourage more visitors to subscribe and you drive more profitable traffic to your website each month. - Growing your opt-in email list is one of your most important goals. Your success depend. . .

7 Ways to Use Website Audio in Your Marketing Arsenal

7 Ways to Use Website Audio in Your Marketing Arsenal Most visitors to your website are using computers with audio capabilities. Recently introduced techniques make it easy to take advantage of this capability. In the past, web audio was primarily decorative, consisting of musical fanfares or other clichéd sound effects. Now, you can use audio to multiply the impact of your message and create s. . .

The Name Game

How many of you have spent hours or days toiling over the title for your book? My first book, The Cliffhanger, was renamed probably six times before I stayed with the current title. Naming your book can be difficult, especially if the book will work as a sort of branding for everything else you do. Non-fiction books are often seen as a stepping stone to speaking engagements, product launches, a. . .

How to Use Humor to Increase Sales

How to Use Humor to Increase Sales Using cartoons can help brand your marketing and drive home important messages. Although surprisingly inexpensive to acquire, humor can be one of your most powerful marketing tools. Humor puts your readers at ease. Readers appreciate a touch of humor in an otherwise overly serious world. Humor operates on an emotional level, driving home your message in a far . . .

15 Questions to Instantly Help You Write a Tips Booklet

Everyone has something they want the world to know about. A tips booklet is a great way to do that, creating author status and a marketing tool for yourself in the process. You may have considered writing a book. Many people entertain that possibility. Fewer have actually followed through once realizing how much time and money that takes. It could be more than it’s worth right now. Instead, . . .

7 Super Ways To Drum Up More Sales

1. Use subheads throughout your ad copy. Subheads are great to use to break up your long ad copy. Your subheads will keep your visitor's interest in your marketing copy and help you to break up your information into short manageable chunks. Your subheads should act like your headlines. Use your subheads to increase your visitor's interest in what you're talking about, draw your visitor into y. . .

5 Ways to Educate Your Prospects for More Sales

5 Ways to Educate Your Prospects for More Sales It’s impossible to sell a product or service without demand – no matter how low the price or how big the discount. Education-Based Marketing creates demand by showing the prospects why they need your products and services, how to make intelligent buying decisions, and how to best use it after they buy. Education-Based Marketing creates a ‘halo’ su. . .

The Four Seasons of Publicity - Building an All-Year Publicity Machine

The Four Seasons of Publicity - Building an All-Year Publicity Machine by Bill Stoller, Publisher Free Publicity, The Newsletter for PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp If you’re like most publicity seekers, you probably think one project at a time. You’ve got a new product coming out in April, so you send out a release in March. You’ve hired a new executive, you’l. . .

Big Profits with Free Card Business Card Displays

This article is about a small business opportunity called the Free Card Business Card Display system. It was originally published in Small Biz Tips. I confess I am not "neutral" about this product. I have spent a number of weeks helping to refine the marketing program and build a new website for Free Card. So please take that into consideration when evaluating my comments... The Free Card conc. . .