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Publishing Special Reports And Ebooks At No CostSo you'd like to start publishing special reports and ebooks to use as marketing tools and to sell as products. But you have no budget to get this new venture going. Here's a tip to help you get up and running at no cost. The traditional route to publishing digital products is to purchase software designed specifically for creating PDFs, such as Adobe Acrobat.But there is another option that won't cost you a dime. Use free PDF-making software available on the web. If you don't mind seeing a few ads every time you create a PDF, I recommend using PDF995. You can download their free software at http://www.pdf995.com and use it to create PDF formats of all your ebooks and special reports, or any other files that you'd like to convert to PDF format. Once you have installed the free software, you simply print the documents you would like to convert, and select PDF995 as the destination printer. And, voila! Your file has been converted. Be sure to also download their PDF Edit and Signature software to take advantage of their editing and security functions. I have been using PDF995 for months and I love it. It is simple and easy to use, and best of all, it doesn't cost a dime! (C) 2005 Debbie LaChusa 20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com
The Path To Your Prospect's Wallet Begins At His Heart You want your prospect to make the decision to buy your product or service. So you show him what you have to offer in your sales letter, web page, ad or commercial. You lay out the facts, and he comes to a rational decision based on them. Right? Wrong. People buy things based on emotion. And if you’re not connecting emotionally with them, they aren’t going to buy from you. It’s that simple. In . . .
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