Public Speaking Information
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3 Publicity (PR) Tips To Enhance Image, by Marisa D'Vari(531 words)

Internet PR! Publicity! We all crave the notoriety that comes with rising to the height of our profession. "Work hard, have patience, and prosper," says the traditional American work ethic... ..... yet fast-paced MTV, fast food, and instant millionaires have changed our society. We want celebrity status fast, and we want it now! Enhance your Image through PR, publicity, an. . .

7 Tips for Better Customer Service & Enhancing Your Image (227 words)

Permission is granted to reproduce this article for your ezine or print newsletter with contact information intact. email mdvari@deg.com if you would like a jpeg and please send information on where this is published. Thanks! Image: 7 Tips for Better Customer Service by Marisa D'Vari 1. Customer service is a way of life, not just a "best practice." You can only compete on price, quality, and . . .

FOR BETTER BODY LANGUAGE PUT FIRST THINGS FIRST

by Susan Berkley You have permission to publish this article electronically or in print, for free. This article is to be used without changes and the author’s attribution must be included. A copy of the publication or a link to the website posting would be appreciated. FOR BETTER BODY LANGUAGE PUT FIRST THINGS FIRST If you’ve ever taken a public speaking class where the presentations were vid. . .

Marketing Your Shows the 4 C's Way

The media has the power to influence your tradeshow efforts whether it be in television, radio or print. Your job is to target your endeavors to create a positive company image and brand awareness of your products/services. How do you do that? Outlined below are 27 important points to help maximize your tradeshow effort. Before the show 1. Define and select your target audience so that you . . .

The Lean, Mean Profit Machine

That’s what every company wants to be, especially now when stock markets worldwide are falling and threats of recession loom large on every horizon. Management is being urged to ‘cut the fat’. Many times the powers that be interpret this to mean eliminating staff training programs and drastically cutting marketing. But they’re making a mistake. Instead of trimming fat, they’re amputating the ve. . .

Breaking Bad News to Customers: Five Tips to Soften the Blow

By Susan Berkley You have permission to publish this article electronically or in print, for free. This article is to be used without changes and the author’s attribution must be included. A copy of the publication or a link to the website posting would be appreciated. Breaking bad news to customers is not an easy task. However, occasionally, it's a duty that many business people must carry . . .

Building Brand Awareness Through Tradeshows

Branding is a basic marketing concept that is designed to set your products/services apart from the competition. By using a particular name, phrase, design, symbol or a combination of these, you can create a unique identity. When choosing a brand name, consider the following five criteria: 1. It should suggest product/service benefits. 2. It should be simple, memorable, and unique. 3. It . . .

Sponsorship: A Key to Powerful Marketing

Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige in sponsoring events attracting your target market. Some trade show promotional opportunities include sponsorsh. . .

Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them

The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur. The following are 10 of the most common marketing mistakes that exhibitors often make. Learn to avoid them and you will increase your chances for a successful tradeshow. 1. Have A Proper Exhibit Marketing Plan Having both a strategic exhibit marketing and ta. . .

Determining Visitor Types

The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As an exhibitor your observation and questioning skills will be your key to determining who may be a viable sales prospect. Familiarize yourself with the various visitor types likely to frequent the tradeshow floor. 1. Definites. If you h. . .

The Elements of Expertise

Bill Connington is a New Jersey-based financial advisor who is actively working to position his firm, Connington Wealth Management, as a specialist in helping physicians deal with investment, retirement planning, and money management issues. Bill publishes articles about investing in magazines like Physician’s Money Digest and Dermatology Today. He is creating a special report about investing. . .

A Short Guide to Effective Public Speaking

Delivering an effective presentation to 20 or to 200 people is difficult. Because listeners have better access to information since the internet became commonplace, audiences expect more content from speakers today. In addition, because of the entertainment slant of most media today, audiences want a presentation delivered with animation, humor, and pizzazz. If you would rather spend your t. . .

Benefiting From a Regular Exhibiting Workout

How often do you exercise your exhibiting muscles? Do you have a regular workout designed to increase your tradeshow dexterity and boost your results? Whether you’re looking for strength training to increase your competitive edge, flexibility to improve your marketing strategy, or just general overall fitness, a regular conditioning workout program is a must. Before beginning an exercise progr. . .

Five Marketing Nightmares and How to Prevent Them

The success or failure of your trade show rests heavily on how well you market your event. Marketing, when done right, can project a positive image of your event, entice exhibitors to sign the dotted line, and attract loyal customers. However, critical mistakes in your marketing campaign can have the opposite effect. Here are five costly errors that are common in our business, along with som. . .

The Power of Buzz

How did Hotmail gain over 12 million subscribers in 18 months? How did the very low budget movie “The Blair Witch Project” become such an incredibly successful phenomenon? The answer lies in the power of “buzz.” Buzz or word-of-mouth marketing influences more people to buy, or not to buy products and services, than most other forms of marketing. Why is it so powerful? Basically, we have a . . .

Are You Throwing Money Away?

Shopping for trade show giveaways can be an overwhelming experience. One catalog is jammed with custom printed pens, another showcases mouse pads. Your boss mentions that last year, everyone was giving away really nice tote bags. The sales rep really wants you to buy keychains that can play MP3’s of your marketing message set to popular tunes. But what happens to all this stuff after the show?. . .

I was abused as a child

Child abuse is a much more common event, than is usually expressed in public. I recently attended an event, where people were asked to discuss their darkest secrets. Out of the thirty or so women in the room, nearly two thirds expressed their darkest secret as, being about child abuse and two had had terminations, created by a family member. I say this to point out that it is quite a common. . .

Motivation ABC’s: Tune Up Your Booth Staff

Are your sales people burnt out? You may want to check. Have they clocked too many twelve hour days? Do they have enough frequent flier miles to charter a jet to Mars? Are their faces permanently skewed into perpetual smiles from chatting with hundreds of thousands of trade show attendees? Answer yes to any one of these questions – or even chuckle at a situation a little too close to home – an. . .

Cutting Down Your Trade Show Budget

Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Why? Both are viewed on the balance sheet as expenditures rather than income generators, so obviously they’re hot contenders for elimination. This is a very myop. . .

Seven Ways To Put Show Biz Into Your Tradeshow

The best way to attract and mobilize more customers to attend your trade show is to bring a "show biz" mentality to all your marketing and at-show strategies. After all, you are in show business. In today's marketplace, consumers are drawn by glitter and excitement but turned off by humdrum events. If you put on a dull show you will generate little interest. Following are seven ways to put more. . .

Every Minute Matters: Discerning Attendee Types

Set one foot on the trade show floor and instantly you’re surrounded by people. Tall ones, short ones, old ones, young ones. C-level executives are rubbing shoulders with corporate nobodies. Some rush from booth to booth in search of giveaways while others draw your sales staff into long, pointless conversations. The good news is that between 80-90 percent of the attendees are often there to p. . .

Avoid the Duds: 10 Strategies for Selecting "The Perfect Speaker"

Today, more than ever, the success of meetings relies heavily on the strength of program content and presentation. Nothing can spoil a meeting more than hiring the wrong speaker. That’s because speakers do more than just convey the overall meeting message. You look to them to provide insights, awareness, and cutting-edge information in an energetic, motivational, entertaining, and professional . . .

Ethics in Speaking: A Practical Point of View

Often managers have to deliver presentations with unpleasant content. The vice president has to announce that there is a hiring freeze or a downsizing. The human resource director speaks to the employees about a benefits package with fewer benefits. Because executives are often speaking in difficult situations, the more credibility they can develop, the more the content will be considered an. . .

The Presentation After the Presentation

Allowing the audience to ask questions after your presentation is an excellent way to reinforce your message and to continue to sell your ideas. In addition, because listeners can ask for clarification, audience members are less likely to leave your presentation with misconceptions about the concepts you delivered. Because of these benefits, the question and answer period is actually another p. . .

High Velocity, Week 4: Your True Destiny

***************************************************************** Welcome to this week's "High Velocity" from James Arthur Ray. ***************************************************************** Your True Desire by James Arthur Ray "Your desire is your higher self speaking to you, awaiting manifestation." I remember years ago hearing one of my mentors say, "Decide to be a millionaire.. . .

How To Help your Child Learn

How To Help Your Child Learn. Just as every snowflake is unique, so is every child. The way that your child learns depends a number of different factors, which combined together, create his unique learning style. By helping your child discover how he learns the best, you will set him up for life time success in learning, and reduce the frustrations that come through trying to learn in a way tha. . .

A Dream of the Perfect Partner

Understand the heart when thinking of loving one’s perfect partner. Your dream is so beautiful and it is never to late to happen. What I would say is keep your dream close to your heart and visualise fully what it would feel like for your dream to come true and your perfect partner stepped into your life. Spend a little time now just going back to your dream remember the rose petals and smell. . .

Seven Secret Spells for Exhibiting Success

JK Rowling has done it again. With her latest volume, Harry Potter and the Half-Blood Prince, she’s got fans lining up in the bookstores, vying for the chance to be the very first to grab a copy of the 600-page tome. That in itself is a type of magic – she’s created a product so good that children who would otherwise entertain themselves with a world of electronic media choose to curl up with a. . .

High Velocity, Week 5: "Right" Experience

***************************************************************** Welcome to this week's "High Velocity" from James Arthur Ray. ***************************************************************** The "Right" Experience By James Arthur Ray You may have heard it said that, "experience is the best teacher." This is both true and false. I submit to you that "Right experience is the best teac. . .

Is Your Child Having Trouble in School?

Did you know that the school system is only able to meet 50% of student learning needs? That’s right! - only 50% of the student population is in an environment at school which enables them to be successful learners. The reason for this is not because of bad teachers. There are many excellent, dedicated teachers in schools, whose life’s work and passion is to educate their students to the bes. . .

The Elusive Butterfly of Happiness

Are You Chasing the Elusive Butterfly of Happiness? For many people happiness is an elusive butterfly in the garden of life. Imagine a young child in the garden on a summer day. The child sees a beautiful butterfly flitting from flower to flower. With eyes of wonder the child wants to see it close up, touch it, and hold it in their hands. The child goes towards the flower that the butterfly is . . .

High Velocity, Week 1: The Science of Success

***************************************************************** Welcome to this week's "High Velocity" from James Arthur Ray. ***************************************************************** The Science of Success by James Ray My studies of the highly successful prove that they continually achieve their results by doing "certain things in a certain way." I have also found that "like ca. . .

Dictionary for online daters

Dating has become easier for everyone due to the emergence and success of online dating websites. You can choose the site that suits you best, look for people who have the features you desire along with common interests and contact them immediately. Some dating sites are featuring their own instant messaging for members to instantly communicate with each other. This is a great way to make conta. . .

Thankfulness

Thankfulness When in 1996 a local Secondary School opened, the staff decided to create a tradition to prepare Christmas Hampers for those in need. Each advisory class (of around 18 students G9-12) would adopt a family to help out. The students only know how many members in the family, ages of the children, and whether they have any food allergies. Every year, 65 –70 hampers are delivered to fa. . .

Exhibiting Wizardry

The world is suffering from a severe dose of Pottermania. Even if you don’t have kids, it’s impossible not to have heard about Harry Potter. In a relatively short time, he has cast his magical spell and become a veritable household name. His creator, J.K. Rowling has managed to pull off a feat that hasn’t been seen in decades — motivating kids to read because they want to and not because they h. . .

The Interplay of the Five Elements in our lives

The Interplay of the Five Elements in Our Lives As you are sitting here reading this allow your awareness to turn inwards into yourself. We are going to discuss the five elements and see how they interact in our lives. A good place to start is with a simple example. Just imagine that you are going to do a little gardening. The first thing one does is loosen the soil. By digging the soil wha. . .

The way forward into 2005

As we start this new year of 2005 we are moving into a new energy, a new way of thinking about life and living. Just take a few minutes to reflect on the changes that you have noticed in your life over the last few months. There has been a major shift in the energies that form the basis of our thinking and our mind and consciousness. This shift is one of moving forward and leaving behind the . . .

The A-Z of Exhibiting Overseas

Exhibiting overseas is one of the fastest and most cost effective ways to identify the best foreign markets for your products/services. International trade shows and fairs offer opportunities for multilateral contacts and business deals. They allow you to test your product’s export suitability; explore the strength and scope of your competition; and gain exposure to potential suppliers, in-coun. . .

Marketing In A Virtual World

Before the Internet, small business owners like yourself were usually limited to a local market -resorting to expensive advertising and brochures, direct mail, cold-calling, networking at the local Chamber of Commerce or Rotary. You hoped customers found you through word- of- mouth or a Yellow Pages ad. Today, you can work with a consultant, a financial planner, or a business coach across the. . .

Reaping the Fruit of Success in Life

Reaping the Fruit of Success in Life One way to become more successful in our lives is to look at the lifestyle and habits of people who are already clearly reaping the fruits of success in life and living and growing towards their unique God given potential. What are some common characteristics and behaviour that we can apply to our own lives to help us on our own personal journey tow. . .

Speakers Learn How to Define Your Niche

Speakers Learn How to Define Your Niche Position yourself to become the speaker of choice. If someone is already doing it - do something else! This is one of the hardest things speakers have to do - defining their niche, and in most cases, it can stop them dead in their tracks. Inexperienced speakers have a tendency to generalize themselves and that won’t lead to those successful paid speaking . . .

The View from The Aisle: Attending A Trade Show

How many teams does your company send to a trade show? Unless you work for the very largest of Fortune 500 companies, the answer is probably one. It’s very rare for a company to send two teams to a show. Instead the same small group of staff members have to pull double-duty at the trade show, acting as both booth staff and gathering relevant information. You’ve spent lots of time and effort co. . .

How to Improve your Life Every Day

Would you like to become a better person? If I did a survey asking people this question, I'm sure I would receive 100% response YES!!!! " Who started today deciding on one thing they were going to be aware of and work on today to make them a better person?" I asked this question recently to a room full of people and only one person said YES!! Many of us have desires and aspirations that we wo. . .

How to Breathe Health into your Body

A look at how the breath can be used to bring balance into area of our Body and Mind. The Breath is very powerful it has been used for centuries by Yogi’s to create different effects on the body and mind. Before we start to discuss the different techniques, which can be used to balance the body. Lets look at normal breathing. It is good from time to time to make sure that you are using the fu. . .

The End is the Beginning

The End is the Beginning by Stephen D. Boyd, Ph.D., CSP People remember best what you say last. In a presentation, what people take with them to put into action or to connect with what they already know depends to a large degree on how you end the presentations. So in one sense, the end of your presentation is the beginning for the audience. Speakers often reach their momentum in the middle. . .

30 Tips for Keeping Meeting Expenses to a Minimum

Money makes the world go ‘round. And when it comes to meeting planning, money can probably get you whatever you want. However, few event planners have the luxury of an unlimited budget. Your boss may like to drink champagne on a beer budget. In other words, caution you to spend less, but expect miracles at the same time. Preparing and managing a realistic budget is serious business, but t. . .

Own Your Niche by Building a Niche Community

In 1997, David Steele was making the transition from a professional therapist to relationship coach. Part of his strategy was to become a center of influence and THE Relationship Coach for his community. David decided to launch his own virtual community as a weekly "Friday Night Social" singles gathering. After a one-month pilot program and some market research, he designed a community for th. . .

Ten Secrets of Super Successful Meeting Planners

Whoever said that being a meeting planner was easy, lied! Rather, it should be classified under the tough and demanding job category. But, along with being tough, it’s also fun, exciting, exhilarating, stimulating, and never, never boring. You have the opportunity to go to exotic places, stay in luxurious hotels, and experience life from a totally different angle. Who could ask for anything. . .

21ST Century Strategic Program Marketing

How to position yourself to profit from the mindset of today’s decision-makers © Burt Dubin The people who run corporations—both the huge monoliths that have been furiously downsizing and merging, and the start-ups that have created millions of jobs since the start of this new century—are now recognizing that human capital is their most valuable asset. Today more cash is being invested in ed. . .

Attitude

On your road to becoming successful (no matter what your definition of success may be) there are a number of fundamentals or principles that you must make a part of your life both personal as well as professional. I am making it my life’s mission to share with, as many people as possible the synthesis of what I have learned are life’s principles for success. Most are the fundamentals that we . . .

Face your enemy - Brainstorming

During the course of my life, both childhood and adult, the military has played a primary role. My father, a 20+ year military man, raised me in various locations all over the world. Then, I myself did a tour of duty, serving my country and learning more things about life than I though I ever could. No matter your personal position on those that serve in the military, you have to admit that t. . .

Making a Hit with Your Marketing Campaign

Considered a vital link in a show's promotional plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail. Direct marketing specialist Debbie Bermont, president of San Diego-based Source Communications, offers her golden rules for creating that vital, highly successful direct marketing campai. . .

To Meet or Not to Meet…What are the Questions?

Meetings can be a total waste of time or a powerful and productive communication tool that solve problems, stimulate ideas, promote team spirit and generate action. The results lie totally in how they are run. Organized and well-managed meetings will inevitably produce effective results. Whereas, meetings that are poorly managed lack purpose and focus are a total waste of an organization’s t. . .

Incorporate Humor in Your Next Speech

Some speakers say, “I could never use humor in my speech; I just don’t feel comfortable with it.” I believe that anyone can use humor and that it is a valuable tool in speaking. Appropriate humor relaxes an audience and makes it feel more comfortable with you as the speaker; humor can bring attention to the point you are making; and humor will help the audience better remember your point. It. . .

Make Your Technical Presentation Dynamic!

The very nature of credit unions requires delivering information that contains charts and graphs interpreting statistical data. Often you report to your boards or committees on such matters and this can be pretty tedious to listen to. As a result, often audiences listening to a technical presentation appear as though they’ve been given a sleeping pill. But a technical presentation does not ha. . .

After the Speech

Usually the emphasis on making an effective speech is what you do in preparation before the presentation begins. But if you speak very much, what you do after the speech can help you become a more effective speaker. As soon as possible after the speech, write down impressions of how you felt the speech went. Answer at least two questions about the speech: What was the best part of the spee. . .

At Your Service: The Ten Commandments of Great Customer Service!

Customer service is an integral part of our job and should not be seen as an extension of it. A company’s most vital asset is its customers. Without them, we would not and could not exist in business. When you satisfy our customers, they not only help us grow by continuing to do business with you, but recommend you to friends and associates. The practice of customer service should be as pr. . .

Useful Tips for Evaluating Your Meeting Venue Options

However, large or small the meeting, location is key. Your environment, formal or informal, helps set the necessary mood and ambiance for the meeting to take place. Think about choosing a comfortable, yet stimulating environment that encourages attendees to concentrate, but beware of making it too cozy and relaxing that they’re likely to fall asleep. When thinking about the right location, . . .

Be Brief!

Centuries ago great speakers often spoke two hours and more. But today when sound bytes on television news are the norm and serious problems are solved in an hour on a television drama, audiences are most interested in speakers that get their points across in a short period of time. In a speech delivered to a Women in Communication audience, Patricia Ward Brash said, “Television has helped cr. . .

The Teamwork Alphabet

What differentiates a great trade show exhibit from a so-so one? The booth staff! The best displays are manned by a coordinated team working together to ensure the exhibit’s success, rather than a haphazard handful of employees who happened to be available that week. How do you transform your staff members into a strong team? Just remember your ABC’s. A: Assign creative, intelligent, and enthu. . .

Memorizing the Word of God

Are there benefits to learning Scripture verses by heart today? In this instant world the thought of memorizing scripture verses may seem a little outdated. There are many ways of making scripture part of your life and that is what is important if we want to have strong spiritual roots, and grow a deeper relationship with God. Having Christian music on in the day is a good way, even better wor. . .

How You Can Unite Meditation, Divine Essence And Personal Tenacity to Serve Your Highest Purpose on

1. Meditation: Meditation is a sacred practice. Shamans, gurus, priests, medicine men and other wise beings have practiced meditation for over 5000 years. In the 20th century, Maharishi Mahesh Yogi popularized one form of meditation he named Transcendental Meditation, (TM). This is a simple form of mantra meditation, easy to learn and to do. We meditate by sitting quietly, eye. . .

Your Relationship with Yourself is Equally Important

We sometimes identify with the things that happen in our life but really we are always free to love ourselves. Before we can have a meaning full relationship with another person it is important to come to terms with the relationship we are having with ourselves. We draw to us things that resonate at the same vibration and are in harmony with how we are feeling and thinking. If we wish to chang. . .

Pushing Through Your Comfort Zone

Our greatest growth in life comes from pushing through our present comfort zone. This process starts at birth. A baby feels safe, warm and secure in its mothers womb. However, to stay there much longer than the gestation period would mean certain death for both the mother and child. Life began for all of us as we left the comfort and security of the womb and faced the strange and unfamiliar wor. . .

Expecting the Unexpected Can Save Your Tradeshow

Catastrophes come from out of nowhere. Massive thunderstorms can roll through a region without a moment’s notice, knocking out power and phone lines. An iffy meal at a local restaurant, and you have a staff member flat on their back with food poisoning. Open up your sales materials only to discover that you have all the wrong literature – and that it’s printed in a language you can’t read! What. . .

Everyday is a Gift, Open and Enjoy It.

There is a bottle of perfume sitting on my dresser that I was given when I was ten years old! As you can tell I have pack rat tendencies! For me that pattern started as a young child. I could never bear to throw things away. There was more to it than not wanting to throw things away. I loved the feeling I had when I would receive something new, and would not want to spoil it by using it unless. . .

The Leader's "Trump" Card

I've been a big fan of the new TV show, "The Apprentice," appearing every Thursday night on NBC. This new show is co- produced by Mark Burnett, producer of the incredibly successful "Survivor" reality show, and billionaire real estate mogul, Donald Trump in Manhattan. Though I love the business lessons that come across each week, I cringe at the contestants' terrible leadership skills. So . . .

3 Secrets of Broadcast Interviews that MOVE PRODUCTS!

by Marisa D'Vari http://www.deg.com mailto:mdvari@deg.com Author, Media Magic: Profit and Promote with FREE Media Placement "I read your book, Media Magic and know all about creating three key message points," a woman in a beige suit gushed to me after a recent talk. "But every time I'm interviewed on TV, or even radio, the host asks me a question and I end up answering it to be polit. . .

4 Ways to Staying Highly Motivated

Where you are today is a direct result of the actions you have taken in your past. The degree of happiness and success you enjoy today is the fruits of your past labor. If you are not where you want to be today – then you need take action – daily and consistent action to be specific. The level of success and happiness we all achieve is the direct result of our consistent actions. Not those a. . .

Go With What Brung Ya!

Bill Gove, NSA’s first president, said those famous words. And they are the essential wisdom of finding your perfect niche. Go with what brung ya’. Here’s how: Array your assets before you: Your background, your beliefs, your education, your essence, your experiences, your feelings, your spirit, your talent, your tastes, your travels, and your values. Resting quietly in this 11-part pasti. . .

Goal Setting 101

If you have read more than one of my articles, I’m sure you may have come away with the notion that I am big on goal setting. You would be correct in this assumption. I have done a number of presentations on this subject. During these presentations I have noticed that there are two overriding views on goal setting. The first, is of those that are either new to goal setting, or yet haven’t t. . .

7 Strategies for Handling Last Minute Meetings

Have you ever found yourself having to scramble to organize a meeting at the last minute? Wouldn’t it be nice that if and when this daunting situation arose, you were well prepared with all necessary information ready at your fingertips? That’s why I’ve developed the following seven survival strategies to help you plan for the inevitable, because you know as well as I, it’s going to happen ‘so. . .

10 Tips to Use Giveaways Effectively

Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely. How many really do an effective job? How clearly do they get a message across? Is the message sufficiently visible? Is the giveaway useful or unique enough that you would want to keep and use it? All these questi. . .

10 Tips For Bringing Your Event To Life

Your job as an event planner doesn’t stop with the meeting in the company boardroom. You may be call upon to organize an employee appreciation event, an awards dinner, a product launch, the celebration of a company milestone, a gala recognizing a longtime employee’s retirement, an incentive event for the company’s sales force, a fundraising event, a holiday celebration…the list goes on and on.. . .